Core Viewpoint - The article discusses the challenges and complexities faced by game publishers in dealing with copyright infringement and the increasing prevalence of unauthorized use of game licenses, particularly in the mini-game sector. Group 1: Complaints and Infringement Issues - A player reported issues with accessing a game after spending over 20,000 yuan, suspecting foul play by the game company [1] - The publisher confirmed that the game in question was not theirs, indicating a case of license theft [2][3] - Complaints about unauthorized use of game licenses have become more common, especially with the rise of mini-games that also require licenses [4] Group 2: Complaint Handling Process - Publishers have established processes for handling complaints, which include gathering evidence and submitting it to the relevant platforms [4][9] - Platforms like Douyin and Kuaishou have specific requirements for processing infringement complaints, with varying response times [7] - Publishers must retain documentation for at least five years to support their claims [8] Group 3: Regulatory Environment and Market Dynamics - The regulatory environment for game licenses is strict, with significant penalties for unauthorized use, but finding infringers can be challenging [15][16] - The mini-game market has seen rapid growth, with revenues exceeding 200 billion yuan in 2023 and projected to reach nearly 400 billion yuan in 2024 [16] - Major platforms like WeChat, Douyin, and Kuaishou are increasingly involved in the mini-game sector, creating a competitive landscape [17] Group 4: Developer Experiences and Monetization - Developers face high costs and lengthy processes to obtain game licenses, with some abandoning the process due to complexity [36][47] - The monetization strategies in mini-games are evolving, with a shift towards in-app purchases (IAP) over ad-based revenue models [35][36] - Developers are adapting their games to fit the mini-game format, often prioritizing quick engagement and monetization [34] Group 5: Future Outlook and Industry Support - Recent government policies are expected to facilitate the licensing process and support the growth of the gaming industry [49] - The industry is at a crossroads, with opportunities for growth but also significant challenges related to regulation and competition [48]

本文来自微信公众号：新周刊 （ID：new-weekly），作者：草莓脆，编辑：陆一鸣，题图来自：AI生 成 在"疯狂"这条赛道上，现在最流行的宣传语是什么？如果你秒答"疯狂星期四"和"v我50"，那只能证明 你在潜意识里给自己选好了今天想吃啥。 正确答案就藏在你边吃炸鸡边顺手点开的朋友圈内，那句熟悉的广告文案又开始袭击你死去的回忆—— 别笑，你试你也过不了第二关。 打工人小陈就这样顺藤摸瓜地玩遍了一系列小程序游戏，包括但不限于《折螺丝》《无尽冬日》《寻道 大千》《向僵尸开炮》等等。但真玩了游戏本体就会发现，其实广告里的试玩模式和游戏本身玩法简直 是"两模两样"，因此小陈还发现了第三类广告：拉踩。 有一类广告还会打着"童叟无欺"的旗号，保证试玩广告里的玩法和游戏本身一致，不像别的小游戏"先 把人骗进去再杀"。很容易相信别人的小陈，因此又玩了《肥鹅健身房》《咸鱼之王》《百炼英雄》等 等等等。 今年朋友圈最火的小程序游戏大概是《折螺丝》。游戏本身到底能否复刻《羊了个羊》当年的现象级大 爆并不重要，毕竟在广告评论区假装复读机排队刷屏的人类，又有多少是真的点开了游戏尝试通关第二 关？ 事实上，按照"正确逻辑"搜不到游 ...

Core Viewpoint - ST Huatuo's stock price reached a new high of 13.32 yuan, with a daily increase of 4.47%, bringing its total market value to 992.68 billion yuan, nearing the 1 trillion yuan mark [1] - The company has seen a cumulative increase of over 280% since the low in September 2024, becoming the highest market value ST company in the A-share market [1] Financial Performance - In Q1 2024, ST Huatuo achieved revenue of 8.145 billion yuan, a year-on-year increase of 91.12%, and a net profit of 1.35 billion yuan, with a year-on-year growth of 107.2% [1] - The explosive growth in performance is closely related to its subsidiary, Diandian Interactive, which focuses on overseas gaming [1] Product Success - Diandian Interactive's flagship SLG product, "Whiteout Survival," has topped the SensorTower's revenue chart for Chinese overseas mobile games for 10 consecutive months [1] - As of March 2024, "Whiteout Survival" has achieved global cumulative revenue of 2.25 billion USD, making it one of the fastest mobile games to reach 2 billion USD in revenue in the past five years [2] Shareholder Composition - Notable shareholders in ST Huatuo include Linzhi Tencent Technology Co., Ltd., holding 10% of shares, and Hainan Qibing Network Technology Co., Ltd., holding 1 billion shares [2][3] - Linzhi Tencent is an investment platform under Tencent Group, indicating strategic interest from major industry players [3] Strategic Collaborations - ST Huatuo has established collaborations with other gaming companies, including a partnership with Yumeide for exclusive rights to the "Legend" series IP in mainland China [4] - A strategic cooperation agreement was signed with Hainan Qibing Network to deepen collaboration around the "Legend" series and its ecosystem [4] Industry Outlook - The gaming industry is experiencing a notable recovery, driven by seasonal demand, increased license approvals, and accelerated AI technology implementation [4] - The sector is expected to benefit from the emotional consumption needs of younger users, indicating potential for upward market correction [4]

腾讯预计上线2款新产品，分别是低碳环保题材休闲益智游戏《碳碳岛》（在7月2日上线）和异世界多人角色扮演游戏《星痕共鸣》（定档于7月17日）。 网易则派出了重磅PC游戏《无主星渊》（预计在7月17日上线），这是一款星际飞船射击夺宝游戏，主打"搜打撤"玩法，在前不久的Steam新品节中，该 游戏试玩版上线后迅速拿下了全球试玩榜TO1，妥妥的"爆款潜力股" 。 游戏《无主星渊》获得版号后的宣传图 上述头部大厂及一众新作的轮番登场，无疑预示着今年暑期档将上演一场前所未有的"神仙打架"。然而，这场堪称史上"最卷"局面的形成，并非单纯的市 场巧合，其背后实则隐藏着一系列行业变革与市场力量的博弈。 可以说，2025年暑期档的"最卷"，既是玩家的一次游戏盛宴，也是对中国游戏厂商研发和运营能力的终极考验。 01 版号开闸放水 游戏版号作为游戏产品进入市场的"通行证"，其发放情况多少左右行业发展动向，曾几何时，版号的稀缺让无数游戏厂商夜不能寐。 2018年，全国注销、吊销的游戏公司数量仅为9705家。到了2019年，这一数字达到18710家，较2018年增长了92.79%。一度，行业内还流传着"广州科韵 路上的几千家游戏公司，已 ...

Core Viewpoint - The article discusses the evolution and success of the gaming company 点点互动 (DianDian Interactive) under the leadership of CEO 陈琦 (Chen Qi), highlighting its significant achievements, particularly with the game 《无尽冬日》 (Endless Winter), and its impact on the gaming industry and the parent company 世纪华通 (Century Huatong) [3][6][32]. Group 1: Company Background and Leadership - 点点互动 faced significant challenges in 2020, including a cash flow crisis and lack of hit games, yet maintained the trust of its chairman, 王佶 (Wang Ji) [3][6]. - 陈琦, with nearly a decade of experience in the gaming industry, has been pivotal in shaping the company's strategy and product development, focusing on overseas markets and self-developed games [5][20]. - The acquisition of 点点互动 by 世纪华通 in 2014 is noted as a significant event in Chinese gaming history, positioning the company for future growth despite initial skepticism [10][12][13]. Group 2: Financial Performance and Market Impact - By 2025, 世纪华通's stock price had increased nearly fivefold from its lowest point, driven by the success of 点点互动's products, particularly 《无尽冬日》 [7][32]. - The market valuation of 点点互动 approached 100 billion yuan, reflecting its substantial contribution to 世纪华通's overall financial health [7][32]. - The projected net profit for 世纪华通 is around 50 billion yuan, with 35-40 billion yuan expected from 点点互动, indicating its critical role in the parent company's financial performance [31]. Group 3: Product Development and Market Strategy - 点点互动's strategy involved a dual approach of overseas game publishing and self-development, with a focus on creating innovative gameplay that appeals to a broader audience [23][27]. - The game 《无尽冬日》 successfully combined casual gameplay with SLG mechanics, attracting a diverse player base and achieving significant revenue [34][37]. - The company adopted a flexible and data-driven approach to product development, allowing for rapid iteration and adaptation to market demands [26][42]. Group 4: Industry Trends and Competitive Landscape - The success of 《无尽冬日》 has led to increased competition in the ice and snow survival genre, with many companies attempting to replicate its model [34][36]. - The article emphasizes the importance of innovation in gameplay and marketing strategies to maintain a competitive edge in a rapidly evolving market [38][47]. - The shift towards lighter, more accessible gaming experiences is highlighted as a potential growth area for the industry, allowing smaller developers to compete with larger firms [47][48].

传媒ETF紧密跟踪中证传媒指数，中证传媒指数从营销与广告、文化娱乐、数字媒体等行业中，选取总 市值较大的50只上市公司证券作为指数样本，以反映传媒领域代表性上市公司证券的整体表现。 数据显示，截至2025年5月30日，中证传媒指数(399971)前十大权重股分别为分众传媒(002027)、岩山科 技(002195)、昆仑万维(300418)、恺英网络(002517)、光线传媒(300251)、利欧股份(002131)、三七互娱 (002555)、蓝色光标(300058)、神州泰岳(300002)、巨人网络(002558)，前十大权重股合计占比48.11%。 截至2025年6月30日 10:23，中证传媒指数(399971)强势上涨2.34%，成分股恺英网络(002517)上涨 10.03%，巨人网络(002558)上涨9.39%，吉比特(603444)上涨6.19%，神州泰岳(300002)，三七互娱 (002555)等个股跟涨。传媒ETF(159805)上涨2.48%，最新价报1.2元。 根据Sensor Tower "应用表现洞察"数据，腾讯旗下《王者荣耀》蝉联5月全球手游收入榜首，其余收入 前五的游戏分 ...

6月24日，2025年第二十二届中国国际数码互动娱乐展览会（ChinaJoy）新闻发布会于上海浦东嘉里大 酒店召开。会上宣布，本届ChinaJoy将于8月1日至8月4日在上海新国际博览中心举办。 中国音像与数字出版协会副秘书长、中国音数协游戏工委秘书长兼电竞工委主任委员唐贾军，上海市委 宣传部网络出版处处长陆以威，上海市浦东新区区委宣传部副部长、文体旅游局副局长吴俊，上海汉威 信恒展览有限公司总经理万方昱等嘉宾出席发布会。 出席此次新闻发布会的 全体嘉宾 中国音像与数字出版协 会副秘书长、中国音数协游戏工委秘书长、电竞工委主任委员 唐贾军 版处处长 陆以威 上海市委宣传部网络出 一、展览方面：大作云集、科技聚献 以"聚・你所爱"为主题的2025年第二十二届ChinaJoy，将于8月1日至4日如期举办。目前展会各项筹备 工作正有序加速推进。累计743家企业报名参展，其中外资企业237家，来自美国、加拿大、英国、德 国、日本、韩国等37个国家和地区，外资占比达31.8%。BTOC互动娱乐馆：283余家企业参展，展区总 传部副部长、文体旅游局副局长 吴俊 面积11万平方米，聚焦消费级互动娱乐体验。BTOB商务洽谈馆 ...

近一年游戏市场有明显的回暖。 2025年已经过半，统计这半年，国产游戏版号的数量已经来到757个，几乎每月的过审数量都在上升，5月130款版号已经是近年的新高，本个月再次创下新 高。除了国产版号之外，进口游戏版号审批也在加快，从去年的每两月一发，逐渐变成今年的一月一发。 2024年全年，国家新闻出版总署共下发新游戏版号数为1416个，其中，国产游戏版号1306个，进口游戏版号110个，回到了2020年的版号发放量水平。按照 今年的发放趋势，游戏版号数量或许会进一步增长，有望接近甚至超过2019年的数量。 从产业报告来看，近一年游戏市场有明显的回暖，伽马数据在6月20日发布了《2025年5月中国游戏产业月度报告》，显示5月中国游戏市场规模为280.5亿 元，同比增长近9.9%，中国自主研发游戏海外市场实际销售收入为15.8亿美元，同比增长6.9%。 6月24日晚，国家新闻出版署发布了6月份的国产和进口网络游戏审批信息。本次国产版号数量为147个，进口网络游戏版号有11款，本批次版号数量创近几 年新高。 | 序号 | 名称 | 申报类别 | 出版单位 | 运营单位 | | | --- | --- | --- | ...

南都记者获悉，作为一款上线6周年、日活超8000万的"国民游戏"，《和平精英》在积极推行双端化战 略。 根据腾讯旗下游戏平台Wegame页面显示，《和平精英》PC模拟器发布于2024年10月11日，而在今年4 月22日的SPARK 2025腾讯游戏发布会上，腾讯便宣布《和平精英》PC模拟器将迎来品质跃迁。包括的 全新战斗界面、更高品质的PC画质及音效，高帧率适配，同时将支持原生键鼠操作，并在手机和PC端 实现时装、皮肤、好友等数据互通，实现"一个账号，全域畅玩"。 有行业分析师表示，游戏跨端化趋势已成为行业发展的必然方向之一。虽然在技术、成本、用户体验等 方面面临着诸多挑战与风险，但其带来的市场机遇和发展潜力不容小觑。 多款重磅产品推行跨端战略 南都记者近日获悉，腾讯旗下国民级手游《和平精英》将于月底对游戏PC端版本进行品质升级。在不 少人看来，这标志着这款上线6年的常青游戏强化其跨端化运营。 实际上，游戏行业近年来掀起了一股跨端化的浪潮，众多头部游戏公司纷纷推出支持多平台互通的游戏 产品。从腾讯的《三角洲行动》到叠纸的《无限暖暖》等，这些跨端化游戏产品在市场上引发广泛关 注。 "我们关注到国内PC市场这两年 ...

游戏行业更新：A 股厂商新游周期强劲，重视产品边际催 化 20250617 Q&A 今年 A 股游戏厂商的市场环境和监管政策有何变化？ 今年（2025 年），A 股游戏厂商迎来了一个较好的新产品周期窗口期。首先， 从监管方面来看，自 2024 年起，各地政府陆续出台了扶持政策，包括研发补 助和出海补贴等，这些政策从口头鼓励转向实际落地，代表着政策端的明显转 向。此外，版号发放节奏显著加快，国产版号月均发放数量从以前不到 90 款 提升至 120-130 款，进口版号也实现了月度稳定发放。这些变化表明短中期内 监管不会对板块情绪和产品周期产生负面影响，相反，各地扶持政策对板块投 资情绪有提振作用。 当前游戏行业的景气度如何？ 今年（2025 年）上半年国内游戏市场实际销售收入达到 857 亿元，同比增长 约 18%，其中移动游戏收入为 636 亿元，同比增长 20%。伽马数据发布的 4 月份数据显示，当月整个游戏市场同比增长超过 20%，手游端同比增长 看好 AI 技术在游戏行业的应用潜力，尽管市场初期反应钝化，但随着更 多 AI 助手产品落地，预计第三季度将带来进一步利好，建议关注游戏板 块发展。 推荐关注巨 ...