Group 1 - The core viewpoint of the articles emphasizes that health is becoming a fundamental aspect of consumer behavior, shifting from reactive to proactive consumption, and integrating health into daily life [1][4][18] - The health consumption trend is particularly driven by women aged 20 to 40, who are the primary decision-makers for family health expenditures and are increasingly focused on self-care and emotional well-being [2][9] - There is a notable shift in health product categories from general functional items to more specific needs, such as menstrual care, emotional relief, and skin barrier repair, reflecting a more nuanced understanding of consumer demands [2][3][5] Group 2 - The integration of medical standards into everyday products is becoming more accepted, with consumers seeking higher safety and efficacy in items like medical-grade masks and oral solutions [3][15] - Brands are responding to the demand for convenience and efficiency, as seen in the transformation of traditional products like 九芝堂's herbal remedies into easy-to-consume formats [6][8] - New brands like beU are successfully addressing previously overlooked female needs in the market, demonstrating the importance of understanding specific consumer experiences and preferences [9][10][12] Group 3 - The health consumption landscape is evolving from a focus on disease prevention to enhancing overall quality of life, indicating a significant shift in consumer expectations [4][17] - The success of brands during events like Double 11 highlights the importance of precise demand identification and the ability to adapt offerings to meet specific consumer scenarios [5][17] - Platforms like Tmall Health are crucial in supporting new brands and products by providing exposure and incentives, thereby facilitating the growth of innovative health solutions [17][18]

Core Viewpoint - Health is becoming a fundamental aspect of consumption, transitioning from a reactive to a proactive approach, where consumers prioritize prevention and lifestyle choices over merely addressing health issues [3][4][11]. Group 1: Trends in Health Consumption - Health consumption is evolving from problem-solving to state management, with consumers focusing on prevention and emotional well-being [4][10]. - The main demographic driving health consumption is women aged 20 to 40, who are key decision-makers for family health expenditures [8][9]. - The demand for health products is becoming more specific, leading to the emergence of niche categories such as menstrual care, emotional relief, and hormone balance [9][10]. Group 2: Shifts in Consumer Behavior - Consumers are increasingly seeking products that provide both efficacy and emotional comfort, leading to a demand for products that integrate medical standards into everyday items [10][24]. - The rise of "medical-grade" daily products indicates a shift in consumer perception, where safety and efficacy are prioritized in everyday health items [10][26]. - Brands are adapting to this shift by focusing on real-life scenarios and emotional needs, leading to a more personalized approach to health products [14][19]. Group 3: Brand Innovations and Market Examples - Traditional brands like Jiuzhitang are innovating by transforming traditional remedies into convenient formats, such as ready-to-drink solutions, to meet modern consumer needs [16][18]. - New brands like beU are addressing previously overlooked female needs in the contraceptive market, focusing on comfort and safety rather than just functionality [20][23]. - Brands like Oushuang are introducing medical-grade standards into everyday hygiene products, addressing common but often ignored consumer concerns [24][26]. Group 4: Market Dynamics and Platform Role - The health consumption landscape is shifting from a focus on functional benefits to lifestyle integration, with brands needing to understand and respond to real-life consumer experiences [26][30]. - Platforms like Tmall Health are crucial in supporting new brands and products, providing mechanisms for exposure and validation of trends [29][30]. - The evolving health consumption trends are leading to a redefined supply-demand relationship, where brands must leverage technology and consumer insights to succeed [30].