演出票务市场
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电影在线票务是时候加入第三个玩家搅局了
3 6 Ke· 2025-07-23 10:40
Group 1: Online Ticketing Market Overview - The online ticketing market in China has evolved significantly, with the online ticketing rate increasing from 18.4% in 2012 to 86.3% in 2024 [2] - The entry of new players into the online ticketing market is anticipated to disrupt the current duopoly held by Maoyan and Taopiaopiao, which together control over 90% of the market [6][11] - The market has seen rapid growth and consolidation, with major platforms like Maoyan and Taopiaopiao leveraging their parent companies' resources for expansion [5][13] Group 2: Historical Development - The first online ticketing platform, Gewara, was established in March 2008, marking the beginning of the online ticketing era in China [2] - By 2014, online ticketing accounted for over 40% of the market, indicating a significant shift in consumer behavior and industry dynamics [3] - The rapid expansion of online ticketing platforms began in 2015, with multiple players entering the market and competing for market share [4] Group 3: Market Dynamics and Competition - The competition intensified with platforms like Baidu Nuomi and Weiying entering the market, but many faced challenges and eventually exited [9][10] - As of 2024, estimates suggest that Maoyan holds a market share of approximately 55-60%, while Taopiaopiao has around 30-35% [8] - The online ticketing market is characterized by high service fees, which have increased from 6.18% of box office revenue in 2017 to 9.48% in 2024, indicating a need for innovation [14] Group 4: Future Opportunities - The rise of the live event ticketing market presents new opportunities for growth, as it has surpassed the movie ticketing market in size [11] - New players could potentially disrupt the established order by addressing pain points such as high service fees and poor user experience in the online ticketing space [15][16] - The need for a third player in the movie ticketing market is emphasized, as it could inject vitality into the stagnant cinema market and provide a new rating system that is independent of existing production and distribution chains [16]
鹿晗演唱会售票现BUG,大麦深夜致歉
新华网财经· 2025-06-30 09:31
Core Viewpoint - The ticket sales for Lu Han's concert in Xi'an faced significant issues due to a system bug, leading to a failure in the normal ticketing process and resulting in customer dissatisfaction [6][7]. Group 1: Ticketing Issues - The ticket sales for the Xi'an concert were scheduled for June 29, but the ordinary ticketing phase did not open as planned, causing confusion among users [2][6]. - A total of 6,731 orders (8,128 tickets) made after the intended ticketing time will be refunded, and affected users will receive compensation in the form of discount vouchers [6][7]. Group 2: Market Context - The concert is part of Lu Han's "Season 4 Asia Tour," which has already seen high demand, with nearly 20,000 tickets sold out in 32 seconds during the Shanghai stop [7]. - The ticketing platform, Damai, has faced increased competition from other platforms like Maoyan and PiaoXingQiu, but still holds a significant market share, historically over 70% in the ticketing market [9]. Group 3: Financial Performance - Despite the ticketing issues, Damai reported a revenue of 2.057 billion yuan for the 2025 fiscal year, a year-on-year increase of 236%, indicating strong performance in the recovering live event market [10].