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电影在线票务是时候加入第三个玩家搅局了
3 6 Ke· 2025-07-23 10:40
已经接近一潭死水的外卖市场,伴随着京东的加入又掀起了新的涟漪,美团、淘宝闪购饿了么与京东外卖的三方混战,让2025年的消费者们又体验到了一 次十年前的互联网扩张红利。 虽然有关于外卖大战对实体餐饮会产生负面影响的问题仍然存在一些争议,但不可否认的是,这给当下外卖市场带来了新的生机和变化。而同样已经稳定 了七八年的电影在线票务平台根据,也是时候迎来第三个玩家让行业发生一些变局了。 2008-2025,电影在线票务发展史 在展望未来之前,我们先简单回顾一下在线票务平台的发展历程。 电影购票线上化率随着中国电影互联网购票的发展,已经从2012年的18.4%发展至 2024年的 86.3%。 2008年3月,格瓦拉生活网在上海正式成立,这也标志着中国电影在线票务进入了1.0时代。 虽然成立时间较早,但是在线购票平台的起步却比较缓慢。相比现在十分方便的在线购票选座,在2008-2012年期间,大多数电商平台仍然是采取的"团购 票"模式进行售票,虽然相比柜台售票更为便宜,但是团购购票码需在影院前台进行兑换后再选座的模式仍然较为繁复,没有体现电商平台的便利优势。 尽管如此,猫眼电影的前身美团电影、淘票票的前身淘宝电影以及多 ...
鹿晗演唱会售票现BUG,大麦深夜致歉
新华网财经· 2025-06-30 09:31
Core Viewpoint - The ticket sales for Lu Han's concert in Xi'an faced significant issues due to a system bug, leading to a failure in the normal ticketing process and resulting in customer dissatisfaction [6][7]. Group 1: Ticketing Issues - The ticket sales for the Xi'an concert were scheduled for June 29, but the ordinary ticketing phase did not open as planned, causing confusion among users [2][6]. - A total of 6,731 orders (8,128 tickets) made after the intended ticketing time will be refunded, and affected users will receive compensation in the form of discount vouchers [6][7]. Group 2: Market Context - The concert is part of Lu Han's "Season 4 Asia Tour," which has already seen high demand, with nearly 20,000 tickets sold out in 32 seconds during the Shanghai stop [7]. - The ticketing platform, Damai, has faced increased competition from other platforms like Maoyan and PiaoXingQiu, but still holds a significant market share, historically over 70% in the ticketing market [9]. Group 3: Financial Performance - Despite the ticketing issues, Damai reported a revenue of 2.057 billion yuan for the 2025 fiscal year, a year-on-year increase of 236%, indicating strong performance in the recovering live event market [10].