Investment Rating - The report maintains a "Buy" rating for the company [8] Core Views - In the first half of 2025, the company achieved operating revenue of 1.08 billion yuan, a year-on-year decline of 8.3%, and a net profit attributable to the parent company of 384 million yuan, down 29.8% year-on-year. In the second quarter of 2025, the company reported operating revenue of 519 million yuan, a year-on-year decline of 16.06%, and a net profit attributable to the parent company of 145 million yuan, down 51.49% year-on-year [2][6] - The company is focusing on its core performing arts business, streamlining operations. Upgrades to existing projects are enhancing reception capacity and economic efficiency, while new projects are gradually maturing and generating new contracts, establishing a foundation for stable long-term growth [2][6] - The company expects net profits attributable to the parent company for 2025-2027 to be 1.187 billion, 1.340 billion, and 1.452 billion yuan, respectively, corresponding to price-to-earnings ratios of 20, 18, and 16 times [2][6] Summary by Sections Financial Performance - In the first half of 2025, the company reported operating revenue of 1.08 billion yuan, down 8.3% year-on-year, and a net profit of 384 million yuan, down 29.8% year-on-year. For Q2 2025, revenue was 519 million yuan, a decline of 16.06%, with net profit at 145 million yuan, down 51.49% year-on-year [2][6] Project Development - The company is advancing both project expansion and content innovation. In the first half of 2025, it signed two light-asset output projects in Qingdao and Taizhou, expected to generate a total service revenue of 520 million yuan upon opening in 2026 and 2028 [2][6] - Existing projects are undergoing upgrades, such as the transformation of the Guangdong "Ancient Love" scenic area into a more adaptable theater, enhancing visitor experience [2][6] Marketing and Profitability - The company has increased marketing investments, leading to a short-term pressure on net profit margins. The overall gross margin decreased by 3.47 percentage points to 65.72% due to reduced income from light-asset output projects [2][6] - The company’s expense ratios increased, with sales expenses rising due to heightened advertising efforts, while overall net profit margin fell by 9.53 percentage points to 38.09% [2][6]