青岛前海沿海海岸线航拍。王旭生摄 碧海蓝天之间，"好客山东·半岛1号"游轮犁开雪白的浪花，驶向斋堂岛。凭栏远眺，琅琊台巍然屹立，海浪声仿佛携着千年回响——这里曾是舟楫辐辏 的琅琊古港，中国古代五大港口之首，如今正以全新的文化体验方式，向人们展开一幅海洋文明的壮丽画卷。 从琅琊古港的文明对话，到上合示范区的国际视野，青岛的海洋文化传承与创新步履不停。小鱼山畔的名人故居群静默诉说往事，闻一多、沈从文等大 家曾在此观海听涛、挥毫创作。如今，这些建筑作为文化空间向公众开放，成为海洋文学情怀的体验地。 青岛积极建设"博物馆之城"，其中海洋文化主题馆数量领先，通过馆际联动推动海洋文化广泛传播。青岛海洋渔业博物馆近年推出的"百年渔汛"虚拟体 验展，通过数字技术还原传统捕捞场景，吸引大量年轻观众。 以节庆为媒，青岛让非遗"活"起来。田横祭海节、琅琊祭海节、天后宫庙会等海洋民俗活动，徐福传说、崂山故事等民间文学，以及贝雕、螺钿、海 米、凉粉等海洋美食与手工艺，共同串起海洋文化脉络。它们成为吸引游客的文化磁石，既唤醒历史记忆，也赋能当代文旅消费。青岛市崂山区王哥庄街道 推出"海蜇美食节"，现场展示传统海蜇加工工艺，游客可体验制作 ...

Core Viewpoint - The company experienced a decline in revenue and net profit in the first half of 2025, but is focusing on project expansion and content innovation to drive future growth [1][2]. Financial Performance - In the first half of 2025, the company achieved operating revenue of 1.08 billion, a year-on-year decrease of 8.3%, and a net profit of 384 million, down 29.8% [1]. - In Q2 2025, the company reported operating revenue of 519 million, a year-on-year decline of 16.06%, and a net profit of 145 million, down 51.49% [1]. - The overall gross margin decreased by 3.47 percentage points to 65.72% due to a decline in income from light asset output business [3]. - The net profit margin fell by 9.53 percentage points to 38.09% as a result of increased marketing expenses and a decrease in interest income [3]. Project Development - The company signed two light asset output projects, "Silk Road Eternal Love" in Qingdao and "East China Sea Eternal Love" in Taizhou, expected to generate a total service income of 520 million [2]. - The company is innovating content with a new large-scale live performance and upgrading existing projects to enhance visitor experience [2]. Marketing and Cost Management - The company increased marketing investments, leading to a rise in sales expense ratio by 2.79 percentage points [3]. - The management fee for existing light asset output projects was adjusted to 8% of annual operating income, which may reduce short-term income but is expected to foster long-term partnerships [2]. Profit Forecast - The company is projected to achieve net profits of 1.187 billion, 1.340 billion, and 1.452 billion for the years 2025, 2026, and 2027, respectively, with corresponding PE ratios of 20, 18, and 16 [3].

Investment Rating - The report maintains a "Buy" rating for the company [8] Core Views - In the first half of 2025, the company achieved operating revenue of 1.08 billion yuan, a year-on-year decline of 8.3%, and a net profit attributable to the parent company of 384 million yuan, down 29.8% year-on-year. In the second quarter of 2025, the company reported operating revenue of 519 million yuan, a year-on-year decline of 16.06%, and a net profit attributable to the parent company of 145 million yuan, down 51.49% year-on-year [2][6] - The company is focusing on its core performing arts business, streamlining operations. Upgrades to existing projects are enhancing reception capacity and economic efficiency, while new projects are gradually maturing and generating new contracts, establishing a foundation for stable long-term growth [2][6] - The company expects net profits attributable to the parent company for 2025-2027 to be 1.187 billion, 1.340 billion, and 1.452 billion yuan, respectively, corresponding to price-to-earnings ratios of 20, 18, and 16 times [2][6] Summary by Sections Financial Performance - In the first half of 2025, the company reported operating revenue of 1.08 billion yuan, down 8.3% year-on-year, and a net profit of 384 million yuan, down 29.8% year-on-year. For Q2 2025, revenue was 519 million yuan, a decline of 16.06%, with net profit at 145 million yuan, down 51.49% year-on-year [2][6] Project Development - The company is advancing both project expansion and content innovation. In the first half of 2025, it signed two light-asset output projects in Qingdao and Taizhou, expected to generate a total service revenue of 520 million yuan upon opening in 2026 and 2028 [2][6] - Existing projects are undergoing upgrades, such as the transformation of the Guangdong "Ancient Love" scenic area into a more adaptable theater, enhancing visitor experience [2][6] Marketing and Profitability - The company has increased marketing investments, leading to a short-term pressure on net profit margins. The overall gross margin decreased by 3.47 percentage points to 65.72% due to reduced income from light-asset output projects [2][6] - The company’s expense ratios increased, with sales expenses rising due to heightened advertising efforts, while overall net profit margin fell by 9.53 percentage points to 38.09% [2][6]

Core Insights - The Qingdao Municipal Government has issued the "Qingdao Land Space Overall Plan (2021-2035)", which has been approved by the State Council, indicating the national strategic intent for Qingdao [1][2] - The plan designates ten districts in Qingdao as "national-level" urbanization areas, with Jiaozhou highlighted as a key development hub [1][2][4] Group 1: National-Level Urbanization Areas - The concept of "national-level urbanization areas" is newly introduced in this planning cycle, with Jiaozhou positioned as a significant support for Qingdao's overall development [2][4] - The plan emphasizes the promotion of strategic emerging industries and modern service industries, enhancing urban public services, and improving spatial land use [6][12] Group 2: Jiaozhou's Economic Development - Jiaozhou is forming a "3+2+1" emerging industry tier, focusing on new-generation electronic information manufacturing, new energy, and aerospace industries [7] - In Q1 of this year, Jiaozhou's GDP surpassed 40 billion yuan, supported by a robust industrial manufacturing sector, with a notable 8.7% growth in industrial added value [7] - The modern service industry in Jiaozhou accounted for over 50% of its GDP last year, with significant contributions from venture capital and cross-border e-commerce [7][9] Group 3: International Trade and Cooperation - Jiaozhou is positioned as a core area for the Shanghai Cooperation Organization (SCO) demonstration zone, which is crucial for enhancing international trade cooperation [11][12] - The SCO demonstration zone is expected to drive significant growth in trade and investment with SCO countries, with projected import-export values reaching 531.62 billion yuan by 2024, a 3.1-fold increase from 2018 [12] Group 4: Support Measures and Future Potential - The Shandong government has introduced 23 support measures to enhance the SCO demonstration zone, focusing on comprehensive reforms and improving the business environment [14] - Jiaozhou is also designated as one of three sub-center cities in the plan, with a focus on enhancing its role as an open gateway and supporting the development of air manufacturing [14][16]