Group 1 - The controversy surrounding the 79 yuan DIMOO blind box chain from Pop Mart has sparked discussions about pricing and consumer perception, with some employees expressing dissatisfaction with the price during a live stream [1][6][11] - The incident has drawn comparisons to a previous controversy involving Li Jiaqi and a 79 yuan eyebrow pencil, highlighting a pattern of consumer backlash against perceived overpriced products [11][13] - Following the incident, Pop Mart's founder, Wang Ning, was named the richest person in Henan with a net worth of 182 billion yuan, raising questions about wealth disparity in the context of consumer pricing [7][24] Group 2 - The DIMOO blind box chain, which includes various materials, has been criticized for its high price relative to the low cost of counterfeit versions, leading to debates about its true value [8][9] - Pop Mart's stock price has seen a significant decline, dropping over 5% following the controversy, and has experienced a cumulative drop of over 35% since reaching a peak in August [28][29] - The company has faced multiple legal disputes related to trademark infringement, indicating ongoing challenges in maintaining its brand integrity [26][27]

Core Viewpoint - The live streaming incident involving Pop Mart has sparked significant public discussion and led to a notable decline in the company's stock price, highlighting potential issues with product pricing and consumer perception [2][6]. Group 1: Incident Overview - On November 7, Pop Mart's live streaming incident trended on Weibo, where two staff members were overheard discussing the high price of a product during the live broadcast [2]. - The product in question is the "DIMOO New Birthday Diary Series - Pendant Blind Box," priced at 79 yuan per unit, which has raised concerns about its value compared to production costs [6][8]. Group 2: Stock Market Reaction - Following the incident, Pop Mart's stock price fell over 4%, trading at 208 Hong Kong dollars, marking a continuous decline since August, with a cumulative drop of over 17% in September and over 16% in October [2][3]. - The market reaction indicates investor concern regarding the company's pricing strategy and overall brand perception [2]. Group 3: Product Details and Controversy - The blind box series includes six regular items and one hidden item, with the regular item probability set at 1:6 and the hidden item at 1:72 [6]. - The production cost of similar imitation products is significantly lower, leading to debates about the pricing strategy of Pop Mart's products [8].