Core Viewpoint - The launch of the "Mini LABUBU" series by Pop Mart on August 28 was highly successful, with all items sold out shortly after release, indicating strong consumer demand and effective marketing strategies [2][4][9]. Sales Performance - Over 30 million units of the "Mini LABUBU" series were sold within hours of its launch, with more than 4500 people queued to purchase [4][9]. - The product was priced at 79 yuan each, and the hidden variant had a probability of 1 in 168 for consumers to obtain [9][13]. - The previous series, "Front High Energy," saw a price drop from over 600 yuan to an average of 178 yuan following the launch of the new series [9][13]. Production Capacity - Pop Mart's production capacity has significantly increased, with July's output being over ten times that of the same period last year [13]. - The company has indicated that the "Mini LABUBU" series is a regular product and not a limited edition, suggesting ongoing availability in the market [13]. Financial Performance - For the first half of 2025, Pop Mart reported a revenue of 13.876 billion yuan, a year-on-year increase of 204.4%, and a net profit of 4.574 billion yuan, up 396.5% [13][14]. - The company has successfully implemented a differentiated operational strategy, enhancing the commercial viability of its IPs, with 13 artist IPs generating over 1 billion yuan in revenue during the same period [14].