Core Insights - The article highlights the launch of the "Guangdong Shopping Map" and "Guangdong Food Map" by the Guangdong Provincial Department of Commerce, aimed at boosting winter consumption and enhancing the consumer experience through technology integration [1][2][4]. Group 1: Overview of the Maps - The "Guangdong Shopping Map" integrates quality consumer offerings across 21 cities, featuring key shopping areas, duty-free stores, and local specialties, serving as a comprehensive guide for consumers [2][4]. - The "Guangdong Food Map" showcases nearly 300 landmark dishes from various Cantonese culinary styles, providing a visual and textual representation of local cuisine [2][3]. Group 2: Technological Integration - The maps utilize QR codes for easy navigation, allowing consumers to access tailored information and directions to their desired shopping or dining locations [3][5]. - The integration of platforms like Alipay and Meituan enhances user experience by providing real-time recommendations based on location and consumer preferences [6][7]. Group 3: Economic Impact - The initiative aims to stimulate consumer demand and improve the quality of supply in the Guangdong market, transitioning from quantity expansion to quality enhancement [4][5]. - The maps are part of a broader strategy to activate winter consumption and promote local businesses, including the distribution of dining vouchers to encourage spending [5][6].