Core Insights - The company, Xiaobuxiang, has launched a series of marketing activities for the winter hot pot season, focusing on member benefits, product innovation, and multi-brand collaboration to capture seasonal consumer demand [1] - Since the beginning of winter, customer traffic in Xiaobuxiang's stores has increased significantly by 10% to 15% compared to previous periods, with rapid growth observed in cities like Beijing and Shijiazhuang [1] - The company opened 10 new stores in November, including a self-service model, with the Shanghai store achieving a table turnover rate of 1.6 times the daily average on its opening day [1] - The A-class stores located in key business districts have shown remarkable performance, with revenue increasing by over 300% year-on-year and an average table turnover rate exceeding 5.6 times per day [1] Marketing Strategies - The "Send Lamb Upon Entry" campaign launched in major cities has successfully attracted new customers and increased member retention, with a 45% rise in monthly repurchase rates among existing members in cities like Beijing, Shanghai, and Shijiazhuang [1] - The "Super Member Day" on Tuesdays, offering a 21% discount and additional benefits, has effectively redirected family customers from weekends to weekdays, resulting in nearly a 50% increase in customer traffic on Tuesdays compared to before the promotion [1] Sales Performance - Sales data has been consistently breaking records since November, with multiple locations, including Beijing and Shenzhen, achieving historic sales milestones for seven consecutive days [2] - The Xizhimen store in Beijing has reported an impressive table turnover rate of 8.5 times per day [2] - Seasonal beverage offerings, such as the red bean milk tea and the new osmanthus rice wine drink, have shown strong sales, with the former selling nearly 10,000 cups daily [2] - The hot snack category, particularly the spicy chicken, has generated over 3.5 million yuan in monthly sales, averaging close to 8,000 servings per day, contributing significantly to store revenue [2]