Core Insights - Weibo has been operating for 16 years, with a significant user base still primarily under 30 years old, but the growth of users aged 31 to 40 is notable, indicating a need for platforms to cater to aging users [2][3] - The platform emphasizes the importance of creator influence, which is difficult to manufacture and requires authenticity, making Weibo's KOLs unique and irreplaceable [4][5] - The recent shift back to the "V Influence Conference" reflects Weibo's commitment to supporting creators rather than chasing fleeting trends [5][6] User Engagement and Content Strategy - Weibo's product updates focus on enhancing content consumption through multiple entry points, which is essential for fostering influence [5][8] - The introduction of a "hot topic flow" aims to provide a second chance for potentially viral content, allowing for a more gradual evaluation of posts [8][9] - The consumption of vertical interest content has increased by 24%, indicating a shift towards more niche content that resonates with specific audiences [9][10] Monetization and Business Strategy - Weibo's advertising sharing plan has seen a 42% increase in costs, with a corresponding 40% rise in targeted tasks, highlighting the platform's active role in stimulating market engagement [12] - The platform's evolution is not solely about data metrics but about meeting user expectations and supporting creators and brands effectively [12] - The theme of the recent conference, "Share Joyfully, Create Influence," encapsulates Weibo's vision of fostering genuine conversations and connections among users [12]