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影响力
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影响力的终极,是「不辜负」
Sou Hu Cai Jing· 2025-10-20 23:27
Core Insights - Weibo has been operating for 16 years, with a significant user base still primarily under 30 years old, but the growth of users aged 31 to 40 is notable, indicating a need for platforms to cater to aging users [2][3] - The platform emphasizes the importance of creator influence, which is difficult to manufacture and requires authenticity, making Weibo's KOLs unique and irreplaceable [4][5] - The recent shift back to the "V Influence Conference" reflects Weibo's commitment to supporting creators rather than chasing fleeting trends [5][6] User Engagement and Content Strategy - Weibo's product updates focus on enhancing content consumption through multiple entry points, which is essential for fostering influence [5][8] - The introduction of a "hot topic flow" aims to provide a second chance for potentially viral content, allowing for a more gradual evaluation of posts [8][9] - The consumption of vertical interest content has increased by 24%, indicating a shift towards more niche content that resonates with specific audiences [9][10] Monetization and Business Strategy - Weibo's advertising sharing plan has seen a 42% increase in costs, with a corresponding 40% rise in targeted tasks, highlighting the platform's active role in stimulating market engagement [12] - The platform's evolution is not solely about data metrics but about meeting user expectations and supporting creators and brands effectively [12] - The theme of the recent conference, "Share Joyfully, Create Influence," encapsulates Weibo's vision of fostering genuine conversations and connections among users [12]
5年,终于搞明白了职场这回事儿
Hu Xiu· 2025-08-01 03:06
Group 1 - The article discusses the evolution of understanding workplace dynamics over five years in the North American tech industry, highlighting a transition from confusion to clarity in the role of a Product Manager (PM) [1][2][3] - It emphasizes the importance of developing a personal methodology for career advancement, focusing on execution, strategic thinking, and effective communication of impact [4][5] - The author notes a significant reduction in time spent on work-related stress, allowing for a better work-life balance and exploration of interests outside the tech industry [6][7] Group 2 - The article contrasts the workplace cultures in China and the U.S., indicating that U.S. managers often face pushback from employees, creating a more reciprocal relationship compared to the hierarchical structure in China [17][18] - It highlights the growing trend of "small and beautiful entrepreneurship" as an alternative career path, moving away from traditional venture capital-driven startups [9][10] - The author expresses confidence in their accumulated skills and experiences, suggesting that these will provide stability regardless of future challenges in the job market [20][21]