Core Viewpoint - The article discusses the rising trend of preparatory programs and services aimed at incoming college students, highlighting the anxiety and pressure faced by students and parents in navigating the transition from high school to university [1][4][5]. Group 1: Services Offered - Various organizations are offering summer camps and "university running" services, which promise to help students enhance their skills and prepare for university life [1][3]. - A summer camp includes courses on emotional intelligence, career planning, and practical experiences, aiming to equip students with tools to navigate university challenges [3][7]. - Some services are priced over ten thousand yuan, indicating a lucrative market for these preparatory programs [2][3]. Group 2: Parental Perspectives - Parents express mixed feelings about investing in these services, with some believing that proactive engagement can lead to better outcomes for their children [4][5]. - There is a concern that these services may create dependency rather than fostering independence in students [5][7]. - Parents are often drawn to success stories presented by these organizations, which can create a sense of urgency to enroll their children in such programs [4][5]. Group 3: Institutional Offerings - Many universities already provide free career planning and guidance services, which may overlap with the offerings of private organizations [6][8]. - Institutions like Beijing Wuzi University offer structured courses and one-on-one guidance to help students navigate their academic and career paths [6][7]. - The article suggests that students should prioritize utilizing their university's resources over seeking external services [6][8]. Group 4: Market Dynamics - The article highlights a growing market for "anxiety-driven" services that capitalize on the uncertainties faced by students transitioning to university [4][5]. - There is a suggestion that these services may exploit information asymmetry, as many parents lack the knowledge or time to guide their children effectively [7][8]. - The effectiveness of these services remains uncertain, with a need for parents to critically assess the value offered by such programs [8].