Core Viewpoint - The article discusses the rising trend of preparatory programs and services aimed at incoming college students, highlighting the anxiety and pressure faced by students and parents in navigating the transition from high school to university [1][4][7]. Group 1: Services Offered - Various summer camps and "university running" services are being marketed to help students enhance their skills and prepare for university life, with a focus on self-improvement and competitive advantage [1][5]. - A specific summer camp offers courses on emotional intelligence, career planning, and practical experiences, aiming to equip students with essential skills for university [5][6]. - Institutions are also providing ongoing support through online groups, offering resources such as internship opportunities and exam preparation materials, with fees exceeding ten thousand yuan [6][8]. Group 2: Parental Perspectives - Parents express mixed feelings about investing in these preparatory services, balancing the desire for their children to succeed with concerns about the necessity and effectiveness of such programs [7][8]. - Some parents question whether spending money on external services is necessary when many universities offer similar resources for free [9][10]. Group 3: Institutional Offerings - Many universities provide free career planning and guidance services, including specialized courses and one-on-one counseling, which are often overlooked by parents seeking external help [9][10]. - Institutions emphasize the importance of focusing on academic foundations and self-exploration rather than relying solely on external services for career planning [10].

Core Viewpoint - The article discusses the rising trend of preparatory programs and services aimed at incoming college students, highlighting the anxiety and pressure faced by students and parents in navigating the transition from high school to university [1][4][5]. Group 1: Services Offered - Various organizations are offering summer camps and "university running" services, which promise to help students enhance their skills and prepare for university life [1][3]. - A summer camp includes courses on emotional intelligence, career planning, and practical experiences, aiming to equip students with tools to navigate university challenges [3][7]. - Some services are priced over ten thousand yuan, indicating a lucrative market for these preparatory programs [2][3]. Group 2: Parental Perspectives - Parents express mixed feelings about investing in these services, with some believing that proactive engagement can lead to better outcomes for their children [4][5]. - There is a concern that these services may create dependency rather than fostering independence in students [5][7]. - Parents are often drawn to success stories presented by these organizations, which can create a sense of urgency to enroll their children in such programs [4][5]. Group 3: Institutional Offerings - Many universities already provide free career planning and guidance services, which may overlap with the offerings of private organizations [6][8]. - Institutions like Beijing Wuzi University offer structured courses and one-on-one guidance to help students navigate their academic and career paths [6][7]. - The article suggests that students should prioritize utilizing their university's resources over seeking external services [6][8]. Group 4: Market Dynamics - The article highlights a growing market for "anxiety-driven" services that capitalize on the uncertainties faced by students transitioning to university [4][5]. - There is a suggestion that these services may exploit information asymmetry, as many parents lack the knowledge or time to guide their children effectively [7][8]. - The effectiveness of these services remains uncertain, with a need for parents to critically assess the value offered by such programs [8].