Investment Rating - The investment rating for the company is "Buy" (maintained) [1][8] Core Insights - The company is expected to achieve a net profit of approximately 180-210 million yuan in the first half of 2025, representing a year-on-year increase of about 111%-146% compared to 85.5 million yuan for the same period in 2024 [6][8] - The core operating profit for the first half of 2025 is projected to be around 180-210 million yuan, an increase of approximately 44%-68% from 125 million yuan in the previous year [6][8] - The company continues to implement its community central kitchen strategy, expanding its instant retail store network and improving store operational efficiency [6][8] Financial Performance - The company reported a total revenue forecast of 7.183 billion yuan for 2025, with expected growth rates of 11%, 12%, and 13% for the following years [7][8] - The projected net profit for 2025 is 340 million yuan, with a growth rate of 48% compared to the previous year [7][8] - The company has registered 41.3 million members by the end of 2024, a year-on-year increase of 48.2%, with prepaid card deposits amounting to 990 million yuan, up 36.6% [6][8] Market Position and Strategy - The company has established a strong market position as a leader in the "home dining" sector, supported by its product strategy, membership ecosystem, and channel innovation [6][8] - The sales of the 99 yuan beef tripe package exceeded 500 million yuan in 2024, with a total exposure of 6.21 billion times on Douyin [6][8] - The company is optimistic about the potential for expansion in rural areas, which is expected to drive same-store sales and operational efficiency [6][8]