Core Viewpoint - The training program held in Shenzhen aims to ignite new ideas for East-West cooperation by utilizing "Media+" to penetrate larger markets [1][12][19] Group 1: Training Program Overview - The training program was organized by the Shenzhen Municipal Organization Department and the Municipal Rural Revitalization and Cooperation Exchange Bureau [2] - It took place at the Shenzhen Reform and Opening Cadre Academy and included over 50 participants from 22 counties in Guangxi, along with media representatives [4][5] - The program featured a special lecture on "Media+ Empowering Agricultural Product Market System Construction" based on Guangdong's practices [3][12] Group 2: Objectives and Actions - The training is part of Guangdong's "Media+" initiative aimed at promoting rural revitalization and enhancing the agricultural industry [14][19] - The initiative emphasizes the integration of media and rural development, exploring new pathways for agricultural support [15][16] - Following the release of the action plan, Shenzhen is taking the lead in implementing "Media+" to enhance cooperation with Guangxi [17][19] Group 3: Challenges and Solutions - Participants discussed the challenges faced by resource-rich counties, such as attracting investment and promoting local products [26][27] - The "Media+" approach is seen as a potential solution to these challenges, helping to elevate local brands and products [28][30] - Examples from other regions highlighted the effectiveness of media in enhancing product visibility and market reach [29][31] Group 4: Case Studies - The training showcased successful cases like the promotion of "百色芒果" (Baise Mango) through media collaboration, achieving significant sales growth [58][60] - The mango industry in Tianyang district is projected to achieve over 500 million yuan in sales, with a focus on the Greater Bay Area as a key market [59][73] - Other regions, such as Dushan County, are also leveraging "Media+" to promote local specialties like "舌尖上的瑶山牛羊肉" (Yao Mountain Beef and Lamb) [78][80] Group 5: Future Directions - The training emphasized the need for a systematic approach to ensure sustainable outcomes from "Media+" initiatives [91][92] - Participants highlighted the importance of aligning East-West cooperation efforts to meet local needs and capabilities [94][96] - The ultimate goal is to enhance local economies and cultures through effective media strategies, ensuring tangible results in terms of sales and community development [98][100]

Core Viewpoint - The "Media+" initiative aims to enhance agricultural cooperation between Guangdong and Jilin provinces, focusing on the promotion of high-quality agricultural products and the establishment of a robust market system through cultural empowerment and media integration [10][11][12]. Group 1: Event Overview - The Jilin-Guangdong Agricultural Sharing Economy and Quality Specialty Agricultural Products Promotion Conference was held during the 24th Changchun International Agricultural and Food Expo [2][3]. - The conference emphasized themes such as technological agriculture, green agriculture, quality agriculture, and brand agriculture [4][5]. Group 2: Media Empowerment - The "Media+" initiative is seen as a transformative approach to empower agricultural market systems, integrating culture and media to enhance product value and market reach [9][30]. - The initiative has sparked a wave of exploration and discussion across various industries, promoting a new paradigm of cooperation between Jilin and Guangdong [11][12]. Group 3: Agricultural Cooperation - The collaboration between Jilin and Guangdong has led to the development of numerous products, market connections, and export enterprises, establishing a new cooperative model known as the "Four Shares" [12][13]. - Jilin officials expressed the intention to adopt Guangdong's successful experiences in cultural empowerment and media integration to boost local agricultural products [14][15]. Group 4: Brand Development - The initiative aims to transform regional products into trusted national brands by connecting cultural narratives with consumer experiences through media [16][17]. - Various companies are leveraging the "Media+" strategy to enhance brand recognition and market presence, focusing on consumer trends and product innovation [39][40]. Group 5: Future Directions - Guangdong plans to collaborate with Jilin to create a "New Year Dish" matrix, elevating local specialties like Jilin ginseng into culturally significant products through media promotion [48][49].

Core Viewpoint - The "Fatherly Love Like Orchid" cultural week event was launched in the Guangdong-Hong Kong-Macao Greater Bay Area, combining the themes of fatherly love and orchid culture to create a new cultural significance for Father's Day [4][6][70]. Group 1: Event Overview - The event took place on June 10, coinciding with Father's Day, at the Guangzhou Pearl River Park, featuring a blend of visual and sensory experiences centered around orchids and fatherly love [4][5][10]. - The event showcased the "Qi Tian Da Sheng" orchid, a specially developed flower for Father's Day, symbolizing strength and protection, akin to the character Sun Wukong from Chinese mythology [11][32]. Group 2: Industry Development - Fourhui has become the largest orchid cultivation base in the Guangdong-Hong Kong-Macao Greater Bay Area, with 62 orchid enterprises and an annual seedling production of 33 million [16]. - The "Fatherly Love Like Orchid" brand has been recognized as an excellent case in the "2025 My Favorite Chinese Brand" initiative, highlighting its successful market positioning [17]. Group 3: Cultural Integration - The event aims to transform "Fatherly Love Like Orchid" from a festive symbol into a sustainable cultural IP, contributing to rural revitalization [19]. - The integration of technology and culture is emphasized, with initiatives like AI orchid consulting and the production of a micro-drama titled "Fatherly Love Like Orchid," which has garnered nearly one million views online [39][50]. Group 4: Marketing and Promotion - The event included promotional activities at key locations such as Guangzhou Orchid Garden and Baiyun Airport, aiming to enhance the visibility of Fourhui orchids [82][85]. - The cultural week is part of a broader strategy to leverage the unique cultural attributes of Fourhui orchids, enhancing brand value through association with iconic landmarks like the Guangzhou Tower [79][78].

Core Viewpoint - The "Fatherly Love Like Orchids" brand initiative from Guangdong's Siqian has been recognized as an exemplary case in China's branding efforts, particularly for its innovative approach to celebrating Father's Day through the promotion of orchids as a gift [3][4][50]. Group 1: Brand Initiative and Recognition - The "Fatherly Love Like Orchids" brand case was selected as an exemplary case in the "2025 My Favorite Chinese Brand Case" during the World Brand Moganshan Conference [3][4]. - Since 2022, Siqian has leveraged the Guangdong "12221" market system to promote the concept of gifting orchids for Father's Day, creating emotional resonance around the idea of "Fatherly Love Like Orchids" [5][6][27]. Group 2: Economic Impact and Market Development - The initiative has transformed the traditional off-peak season for orchids into a peak sales period, with prices increasing from 20 yuan to 40 yuan per pot and sales volume rising from 850,000 pots to 3 million pots within 50 days of the campaign launch [34][35]. - Siqian has developed into the largest orchid cultivation base in the Guangdong-Hong Kong-Macao Greater Bay Area, with 62 orchid enterprises and an annual output value of approximately 400 million yuan [37][38]. Group 3: Cultural and Community Engagement - The initiative emphasizes the cultural significance of orchids and their connection to paternal love, aiming to deepen the emotional narrative around the product [41][59]. - Various activities have been organized over the years, including the introduction of an AI orchid consultant and the production of a micro-drama to promote orchid culture and industry development [42][45].

Core Viewpoint - The "Civilized Rural Wind Enriching South Guangdong" series of activities aims to promote and revitalize the cultural heritage of rural areas in Guangdong, showcasing the region's rich cultural diversity and creativity through various artistic performances and community engagement [3][11][35]. Group 1: Event Overview - The series of activities was launched in Guangzhou, featuring multiple artistic performances that received enthusiastic applause [3][4]. - The initiative employs seven key strategies: creation, competition, performance, selection, exhibition, tourism, and transmission, likened to seven keys unlocking the cultural treasures of Lingnan [5][6]. Group 2: Cultural Heritage and Innovation - The event highlighted 50 unique stalls at a rural intangible cultural heritage market, blending traditional and modern elements, such as the vibrant Guangcai porcelain painting and the innovative "new-style health" concepts [6][8]. - The cultural richness of Guangdong is reflected in its 26,500 administrative villages, housing 32 million residents, and nurturing the essence of Lingnan culture [12][11]. Group 3: Future Development Strategies - To further enhance the appeal of Lingnan rural arts, three main strategies are proposed: 1. Focusing on "people" to activate cultural vitality through community participation and shared experiences [17][19]. 2. Emphasizing "quality" to create cultural IPs and branding, such as promoting the Yingge dance as a world intangible cultural heritage [22][24]. 3. Establishing a sustainable cultural ecosystem through a year-round cultural event model, ensuring continuous engagement and resource integration at various administrative levels [28][30]. Group 4: Conclusion and Vision - The "Civilized Rural Wind Enriching South Guangdong" activities are positioned as a pivotal moment for the "Hundred-Thousand-Ten Thousand Project," aiming to reshape the spiritual fabric of Lingnan villages and enhance cultural supply and community involvement [32][35].