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牧旅融合
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庄园股份瑞丰研学基地正式开业,打造“牧旅融合”新样本
Core Insights - The establishment of the Ruifeng Research and Learning Base in Lanzhou, Gansu Province, marks a significant step for the company in extending its industrial chain and innovating its business model [1][3] - The base integrates agricultural tourism, scientific education, and practical experience, showcasing the company's commitment to blending agriculture with cultural tourism and education [3] Group 1: Project Overview - The Ruifeng Research and Learning Base utilizes existing ranch resources and features areas for dairy cattle observation, transparent factory tours, crop picking, and various hands-on practice zones [3] - Visitors can experience the entire process of milk production from farm to table through interactive activities such as calf feeding and making wind chimes from fruit shells [3] Group 2: Strategic Implications - The completion of the base is seen as a practical implementation of the company's strategy to deeply integrate "agriculture + cultural tourism + education" [3] - By opening production scenes to the public, the company transforms industrial resources into educational assets, injecting new content into local cultural tourism and providing new venues for regional educational practices [3] - The company plans to continuously optimize operations and services while exploring new paths for sharing corporate resources and social value [3]
草原休牧牧民勤
Jing Ji Ri Bao· 2025-07-26 02:14
Core Viewpoint - The implementation of a grazing rest policy in Inner Mongolia's Ulanmaodu grassland has transformed the traditional livestock farming practices, allowing for ecological recovery while enabling local herders to diversify their income sources through various innovative methods [2][4][10]. Group 1: Grazing Rest Policy - Since 2022, over 6 million acres of grassland in the Ulanmaodu area have been designated for a minimum 45-day grazing rest period each spring, supported by ecological protection subsidies [2][4]. - The policy has led to improved grass growth and increased awareness among herders regarding the ecological value of grasslands, prompting a shift towards more sustainable farming practices [4][10]. Group 2: Income Diversification - Herders are utilizing the rest period to engage in alternative income-generating activities, such as live-streaming sales of livestock products and traditional handicrafts like embroidery [2][5][8]. - The introduction of mechanized feeding and breeding techniques has allowed herders to reduce costs and improve efficiency, with some opting for year-round feeding systems [3][4]. Group 3: Innovative Business Models - New business models have emerged, including the integration of tourism with livestock farming, where herders offer experiences like "pastoral tourism" to visitors [9][10]. - The establishment of cooperatives has enabled herders to process and sell dairy and meat products, significantly increasing their annual revenues [7][10]. Group 4: Community Impact - The rest policy has not only improved the ecological state of the grasslands but has also encouraged young people to return to their hometowns, contributing to local economies through innovative agricultural practices and tourism [10][11]. - Collaborative efforts between herders and local businesses have created a mutually beneficial ecosystem, enhancing the overall economic landscape of the region [10].
生态好了游客多了 多元消费新场景激发夏日经济新活力
Yang Shi Wang· 2025-06-07 07:29
Group 1 - The article highlights popular summer travel destinations in China, focusing on natural scenic spots that attract tourists during the hot season [2][4][5] - The Xiaoqikong Scenic Area in Guizhou Province has seen a 7.81% increase in visitors this year, totaling 1.7606 million tourists, thanks to its unique karst landscape and ecological resources [4] - The Zhongdugou Scenic Area in Henan Province has enhanced visitor experiences with new attractions like "water steps" and themed trails, contributing to increased tourist traffic [5][7] Group 2 - In Hubei Province, the "Baili Huang" highland pasture has transformed from ecological degradation to a thriving tourist destination, with over 2 million annual visitors and tourism revenue exceeding 200 million yuan [8][10] - The "cloud sheep raising" initiative allows visitors to adopt livestock via mobile apps, blending tourism with agricultural innovation and boosting local farmer incomes [8][10] - Jiangsu Province's Nanjing has developed diverse summer consumption scenes, including health service markets and pet parks, attracting significant foot traffic and sales [11][12][14] Group 3 - The health service market at Xuanwu Lake attracted over 50,000 visitors in three days, generating sales of 1 million yuan, showcasing the growing trend of health-focused consumer experiences [12] - Nanjing's cycling district features user-friendly designs and amenities, promoting cycling as a summer activity and enhancing local tourism [16] - The ecological environment on Jiangxinzhou Island has been improved, with 70% green coverage, contributing to the popularity of pet-friendly spaces and related businesses [14]