Core Viewpoint - The letter from Yu Minhong, founder of New Oriental, sent from Antarctica, has been met with criticism from employees and the public, highlighting a disconnect between leadership and staff concerns about work pressure and morale [1][5][7]. Group 1: Content of the Letter - Yu Minhong's letter emphasizes personal reflections and poetic imagery from his experience in Antarctica, focusing on themes of time and perseverance, but lacks acknowledgment of employee struggles [2][5]. - The intention behind the letter was to inspire employees by drawing parallels between the resilience of penguins in extreme conditions and the unity of New Oriental staff during challenging times [5][6]. Group 2: Employee Reactions - Employees expressed feelings of irony and sarcasm regarding the letter, with some stating that the descriptions of Antarctica felt disconnected from their daily realities [5][7]. - Public reactions included mockery, with comments highlighting the stark contrast between the CEO's experience and the employees' situations [5][7]. Group 3: Crisis Management Response - Yu Minhong's response to the backlash was prompt and included an acknowledgment of employee dissatisfaction, stating that he encourages feedback and will address issues within the company [6][7]. - He announced a plan to take 20 employees and 10 customers to Antarctica, which was seen as a way to promote company culture and address the criticism [6][15]. Group 4: Underlying Issues - The incident reveals a deeper systemic disconnect between New Oriental's leadership and its frontline employees, indicating that the company is facing challenges in maintaining employee trust and morale [7][15]. - The company's recent financial performance shows a significant decline, with a 73.7% drop in net profit to $7.1 million, primarily due to issues in its core education business and goodwill impairment [14][15]. Group 5: Comparison with Other Business Models - The letter and subsequent reactions suggest that New Oriental's management style may benefit from adopting practices similar to those of successful companies like Pang Donglai, which emphasizes employee welfare and a unified corporate culture [12][14]. - Pang Donglai's approach includes transparent communication, generous employee benefits, and a focus on service quality, contrasting with New Oriental's more traditional, authoritative management style [12][14].

Core Insights - The establishment of the Ruifeng Research and Learning Base in Lanzhou, Gansu Province, marks a significant step for the company in extending its industrial chain and innovating its business model [1][3] - The base integrates agricultural tourism, scientific education, and practical experience, showcasing the company's commitment to blending agriculture with cultural tourism and education [3] Group 1: Project Overview - The Ruifeng Research and Learning Base utilizes existing ranch resources and features areas for dairy cattle observation, transparent factory tours, crop picking, and various hands-on practice zones [3] - Visitors can experience the entire process of milk production from farm to table through interactive activities such as calf feeding and making wind chimes from fruit shells [3] Group 2: Strategic Implications - The completion of the base is seen as a practical implementation of the company's strategy to deeply integrate "agriculture + cultural tourism + education" [3] - By opening production scenes to the public, the company transforms industrial resources into educational assets, injecting new content into local cultural tourism and providing new venues for regional educational practices [3] - The company plans to continuously optimize operations and services while exploring new paths for sharing corporate resources and social value [3]

Group 1 - The core activity in Liyang City focuses on "red gene inheritance + national defense education + rural revitalization practice," creating an immersive educational experience for youth in the Yangtze River Delta region [1][4] - The New Fourth Army Jiangnan Command Memorial Hall serves as a national patriotic education demonstration base, featuring three main exhibition areas and 12 unique attractions, utilizing a three-dimensional approach of "explanation + interaction + practice" to enhance red education [1][2] - The Liyang National Defense Park offers hands-on military training experiences, including operating anti-aircraft simulation devices and tactical combat exercises, resulting in a 95% pass rate in physical fitness tests for participants in the spring 2025 training camp [2] Group 2 - The Jiangxia Goose Village showcases agricultural education through interactive activities, such as calculating projectile trajectories and testing soil pH, while integrating local ecological knowledge into the curriculum [3] - The transformation of Zhuza Town is attributed to the deep integration of "red, green, and blue" resources, attracting nearly one million tourists annually to historical sites and creating a learning transportation network [3][4] - Future plans include upgrading educational infrastructure with AR military simulation museums and smart agricultural observation stations, aiming to enhance course design and promote the integration of agriculture, culture, and tourism [4]