Core Insights - CP AXTRA, a subsidiary of CP Group, has partnered with Alibaba's Cainiao to develop advanced digital solutions for smart retail technology in Thailand and Southeast Asia [2][3] - The collaboration aims to enhance retail operations through the implementation of an intelligent Warehouse Management System (iWMS), significantly improving picking and packing efficiency in stores [2][3] - The partnership draws on China's advanced e-commerce ecosystem, adapting innovations to meet the unique needs of the Thai and ASEAN markets [2] Group 1 - CP AXTRA operates leading wholesale and retail brands "Makro" and "Lotus's" across 10 countries, with headquarters in Thailand [3] - The iWMS developed in collaboration with Cainiao has increased operational efficiency, with a reported 140% improvement in picking and packing efficiency after its full rollout in Makro stores [3] - An AI-based shelf display solution is also being developed to optimize in-store product visibility and accessibility for customers and pickers [3] Group 2 - CP AXTRA's CEO emphasized the importance of digital transformation and the decision to partner with Cainiao, stating that the best solutions should be prioritized regardless of origin [2] - Future plans include expanding digital logistics development into Malaysia and the Philippines, further enhancing the digital infrastructure in Southeast Asia [2]