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“多点发力”打造“消费新场景+特色文旅名片” 古城焕发新活力更具“烟火气”
Yang Shi Wang· 2026-01-16 05:14
Core Viewpoint - The article emphasizes the efforts of Zhangzhou City in Fujian Province to enhance service consumption by creating new consumption scenarios, leveraging its rich cultural and tourism resources, including intangible cultural heritage and traditional architecture [1] Group 1: Cultural and Tourism Development - Zhangzhou City is focusing on revitalizing traditional performances such as glove puppetry, which attracts tourists and enhances local cultural identity [2] - The city is implementing a model of "inheritance" and "win-win" by supporting traditional theater troupes through infrastructure improvements and collaborations with local businesses, thereby enriching the cultural atmosphere and increasing the visibility of these troupes [4] Group 2: Business Environment and Opportunities - The city has introduced shared stalls in the ancient city center for individual entrepreneurs, allowing them to operate at a low cost of under 500 yuan per week, thus promoting entrepreneurship and enhancing the vibrancy of the area [7] - A star rating system for businesses has been established in collaboration with local departments to encourage high-quality development and promote successful shops through various media channels, thereby increasing foot traffic [9] Group 3: Economic Impact - In the past year, the ancient city of Zhangzhou has seen over 37 million visitors, a year-on-year increase of over 30%, which has generated more than 2 billion yuan in consumption [11] - Zhangzhou City plans to further improve its business environment through regulatory enhancements and AI government services, aiming to create a market-oriented, legal, international, and convenient business atmosphere [14]