本文转自【央视新闻客户端】； 穿古装、扮古人、玩互动、讲故事，在福建厦门的一处闽南文化景区里，一群文化讲解员用沉浸式的方式，让传统文化生动呈现。春节假期景区游人如织， 他们也格外忙碌。 一起跟随总台记者，走近这群穿梭古今的文化讲解员，看他们如何在欢声笑语里，讲好闽南故事、传承中华文脉。 在福建厦门的屿见闽南景区，记者见到了文化讲解员黄涛，他正装扮成"药王"孙思邈，穿梭在街巷中和游客互动交流。 游客们凭借知识储备赢得"银票"、兑换礼品，新奇又有趣的体验让大人小孩都兴致盎然。 游客 张小曼：银票全部靠孩子自己赚过来，所以这种感觉特别好。 游客小朋友：这些都是我赢得的，我觉得还是都换礼物吧。 游客 陈敏萍：有点儿成就感，还有一种书没白读的感觉。 文化讲解员 黄涛：每个人还有自己不同的人设，在街头巷尾游客都可以邂逅他们。很多游客通过这边游玩又开始翻起书来了，我觉得我们想要的目的就达 到了。 黄涛是这个景区讲解团队的负责人。景区筹建之初，原本计划配备一批传统的导游讲解，可他发现，再动人的历史文化故事，对孩子来说也容易觉得枯燥。 文化讲解员 黄涛：我觉得很动人很感人的这些历史文化和故事，往往对孩子来讲无感。文化很难让游客 ...

Core Viewpoint - The article highlights the initiatives taken by Zhangzhou to enhance service consumption and create new consumption scenarios, leveraging its rich cultural and tourism resources, including traditional performances and local businesses [1][2][3]. Group 1: Cultural Heritage and Performance - Zhangzhou is promoting traditional performances such as glove puppetry and local operas to attract visitors, with shows like "Wu Song Fights the Tiger" gaining popularity [1]. - The city has focused on creating a conducive environment for cultural performances by providing facilities like ancient-style corridors and stages, fostering collaboration between local businesses and performance troupes [1]. Group 2: Open and Shared Business Environment - Zhangzhou Ancient City has established a creative market for individual entrepreneurs, allowing them to rent shared stalls for less than 500 yuan per week, facilitating business opportunities [2]. - The city encourages shops to utilize public spaces for outdoor operations, enhancing the vibrancy of the area while ensuring compliance with safety regulations [2]. - A star-rating system for businesses has been implemented, promoting those that demonstrate integrity and quality, thereby increasing foot traffic and encouraging a positive business atmosphere [2]. Group 3: Economic Growth and Visitor Engagement - In the past year, Zhangzhou Ancient City saw over 37 million visitors, a year-on-year increase of over 30%, contributing to more than 2 billion yuan in consumption [3]. - The city plans to further improve its business environment through regulatory enhancements and AI-driven government services, aiming for a market-oriented and internationalized economy [3].

Core Viewpoint - The article emphasizes the efforts of Zhangzhou City in Fujian Province to enhance service consumption by creating new consumption scenarios, leveraging its rich cultural and tourism resources, including intangible cultural heritage and traditional architecture [1] Group 1: Cultural and Tourism Development - Zhangzhou City is focusing on revitalizing traditional performances such as glove puppetry, which attracts tourists and enhances local cultural identity [2] - The city is implementing a model of "inheritance" and "win-win" by supporting traditional theater troupes through infrastructure improvements and collaborations with local businesses, thereby enriching the cultural atmosphere and increasing the visibility of these troupes [4] Group 2: Business Environment and Opportunities - The city has introduced shared stalls in the ancient city center for individual entrepreneurs, allowing them to operate at a low cost of under 500 yuan per week, thus promoting entrepreneurship and enhancing the vibrancy of the area [7] - A star rating system for businesses has been established in collaboration with local departments to encourage high-quality development and promote successful shops through various media channels, thereby increasing foot traffic [9] Group 3: Economic Impact - In the past year, the ancient city of Zhangzhou has seen over 37 million visitors, a year-on-year increase of over 30%, which has generated more than 2 billion yuan in consumption [11] - Zhangzhou City plans to further improve its business environment through regulatory enhancements and AI government services, aiming to create a market-oriented, legal, international, and convenient business atmosphere [14]