Core Viewpoint - The article highlights the innovative approach of cultural interpreters in a Minnan cultural scenic area in Xiamen, Fujian, who engage visitors through immersive experiences, thereby revitalizing traditional culture and making it accessible and enjoyable for all ages [1][39]. Group 1: Cultural Engagement - Cultural interpreters use costumes and storytelling to present traditional culture in an engaging manner, attracting a large number of visitors during the Spring Festival [1][9]. - Visitors earn "silver tickets" through knowledge-based challenges, enhancing their experience and sense of achievement [3][5]. - The interactive nature of the experience encourages visitors, especially children, to explore and learn more about history and culture [11][13]. Group 2: Recruitment and Training - The team initially faced challenges in recruiting qualified cultural interpreters who could engage effectively with visitors [15][17]. - Cultural interpreters underwent extensive training, with a focus on historical accuracy and engaging storytelling, resulting in a well-prepared team [19][39]. - Despite initial difficulties, the team has successfully retained all members, indicating a strong commitment to their roles and the cultural mission [29]. Group 3: Visitor Experience and Feedback - The scenic area has become a popular destination for tourists, including those from Taiwan, who express emotional connections to the cultural presentations [29][31]. - Unique performances, such as glove puppetry, have captivated audiences, showcasing traditional skills that were previously underrepresented [21][25]. - The positive reception from visitors has motivated the cultural interpreters to continue their work and innovate further [27][39]. Group 4: Cultural Impact and Future Aspirations - The cultural interpreters aim to bridge cultural understanding between local and international visitors, showcasing the richness of Chinese heritage [39]. - The initiative emphasizes the importance of both preserving and innovating traditional culture, ensuring its relevance in modern society [39]. - The project aspires to foster a deeper appreciation of Minnan culture among locals and tourists alike, making it a living part of the community [39].

Core Viewpoint - The article highlights the initiatives taken by Zhangzhou to enhance service consumption and create new consumption scenarios, leveraging its rich cultural and tourism resources, including traditional performances and local businesses [1][2][3]. Group 1: Cultural Heritage and Performance - Zhangzhou is promoting traditional performances such as glove puppetry and local operas to attract visitors, with shows like "Wu Song Fights the Tiger" gaining popularity [1]. - The city has focused on creating a conducive environment for cultural performances by providing facilities like ancient-style corridors and stages, fostering collaboration between local businesses and performance troupes [1]. Group 2: Open and Shared Business Environment - Zhangzhou Ancient City has established a creative market for individual entrepreneurs, allowing them to rent shared stalls for less than 500 yuan per week, facilitating business opportunities [2]. - The city encourages shops to utilize public spaces for outdoor operations, enhancing the vibrancy of the area while ensuring compliance with safety regulations [2]. - A star-rating system for businesses has been implemented, promoting those that demonstrate integrity and quality, thereby increasing foot traffic and encouraging a positive business atmosphere [2]. Group 3: Economic Growth and Visitor Engagement - In the past year, Zhangzhou Ancient City saw over 37 million visitors, a year-on-year increase of over 30%, contributing to more than 2 billion yuan in consumption [3]. - The city plans to further improve its business environment through regulatory enhancements and AI-driven government services, aiming for a market-oriented and internationalized economy [3].

Core Viewpoint - The article emphasizes the efforts of Zhangzhou City in Fujian Province to enhance service consumption by creating new consumption scenarios, leveraging its rich cultural and tourism resources, including intangible cultural heritage and traditional architecture [1] Group 1: Cultural and Tourism Development - Zhangzhou City is focusing on revitalizing traditional performances such as glove puppetry, which attracts tourists and enhances local cultural identity [2] - The city is implementing a model of "inheritance" and "win-win" by supporting traditional theater troupes through infrastructure improvements and collaborations with local businesses, thereby enriching the cultural atmosphere and increasing the visibility of these troupes [4] Group 2: Business Environment and Opportunities - The city has introduced shared stalls in the ancient city center for individual entrepreneurs, allowing them to operate at a low cost of under 500 yuan per week, thus promoting entrepreneurship and enhancing the vibrancy of the area [7] - A star rating system for businesses has been established in collaboration with local departments to encourage high-quality development and promote successful shops through various media channels, thereby increasing foot traffic [9] Group 3: Economic Impact - In the past year, the ancient city of Zhangzhou has seen over 37 million visitors, a year-on-year increase of over 30%, which has generated more than 2 billion yuan in consumption [11] - Zhangzhou City plans to further improve its business environment through regulatory enhancements and AI government services, aiming to create a market-oriented, legal, international, and convenient business atmosphere [14]