截至2025年6月末，总资产继续降至120.05亿元，净资产为40.42亿元（持续低于注册资本）。上半年营业收入1.50亿元，净利润为-1.18亿元。虽然公告强调"同比减亏38.74%"，但这可能 综合计算，邮惠万家银行自成立以来累计总亏损9.58亿元人民币，持续消耗着母行的资本投入。 尽管投入巨大且背靠邮储银行，邮惠万家银行始终未能摆脱"获客难、盈利难"的魔咒，独立发展的商业模式未能得到验证，这成为邮储银行决定将其吸收合并的直接动因。 独立直销银行生存拷问 作者 胡群 中国邮政储蓄银行（601658.SH；简称"邮储银行"）于9月23日发布公告宣布，为优化管理及业务架构，拟吸收合并其全资子公司中邮邮惠万家银行（以下简称"邮惠万家银行"）。本次吸收合 公告称吸收合并意在"实现战略整合""优化资源配置"和"降低管理成本"，但结合邮惠万家银行披露的完整财务数据，自2022年6月30日开业以来持续亏损，且亏损额巨大，总资产与管理规模收 从高调入场到艰难求索 邮惠万家银行的诞生，曾承载着中国大型商业银行在数字时代破局的战略雄心。作为由邮储银行全资发起、注册资本高达50亿元人民币的独立法人直销银行，它于2022年1月7 ...

Core Viewpoint - China Postal Savings Bank (Postal Bank) announced the absorption and merger of its wholly-owned subsidiary, Postal Huinong Bank, to optimize management and business structure, marking a significant shift in the independent direct bank landscape in China [1][8] Group 1: Company Overview - Postal Huinong Bank was established with a registered capital of 5 billion RMB, aiming to serve agriculture, small and micro enterprises, and the general public as a digital bank [2] - The bank faced continuous losses since its inception, with total losses amounting to 958 million RMB by 2025, raising concerns about its independent business model [7] Group 2: Financial Performance - By the end of 2022, Postal Huinong Bank had total assets of 7.022 billion RMB and a net asset of 4.838 billion RMB, indicating a loss of 162 million RMB in its first half-year of operation [3] - In 2023, total assets increased to 14.986 billion RMB, but net assets fell to 4.574 billion RMB, with a net loss of 263 million RMB, highlighting the bank's struggle to convert its user base into profitability [4] - By 2024, total assets decreased to 12.828 billion RMB, and net loss expanded to 415 million RMB, indicating severe operational challenges [5] - In the first half of 2025, total assets further declined to 12.005 billion RMB, with a net loss of 118 million RMB, although the loss was reported to have decreased by 38.74% year-on-year [6] Group 3: Industry Context - The merger reflects broader challenges faced by independent direct banks in China, with only one remaining operational, indicating a shift from initial optimism to a reality check [8] - The competitive landscape includes pressure from parent banks' mobile apps and established internet banks, which complicates the independent banks' market positioning [9] - The independent direct banks struggle with high initial costs and a lack of scale, leading to inevitable long-term losses, as evidenced by Postal Huinong Bank's financial trajectory [9] Group 4: Strategic Implications - The merger is seen as a rational adjustment based on financial returns and strategic effectiveness, emphasizing the need for banks to internalize digital capabilities rather than merely establishing new entities [11][12] - The focus for future banking competition will shift towards integrating digital technology into core business processes to enhance efficiency and customer experience [12]

作者 胡群 中国邮政储蓄银行（601658.SH；简称"邮储银行"）于9月23日发布公告宣布，为优化管理及业务架构， 拟吸收合并其全资子公司中邮邮惠万家银行（以下简称"邮惠万家银行"）。本次吸收合并完成后，邮惠 万家银行的独立法人资格将依法注销，其全部业务、财产、债权债务以及其他各项权利义务将由邮储银 行依法承继。 公告称吸收合并意在"实现战略整合""优化资源配置"和"降低管理成本"，但结合邮惠万家银行披露的完 整财务数据，自2022年6月30日开业以来持续亏损，且亏损额巨大，总资产与管理规模收缩，其独立商 业模式的可持续性已然存疑。此举标志着这家承载着邮储数字化梦想的银行即将退场，也使国内独立法 人直销银行的格局从"三足鼎立"的构想，演变为中信百信银行"一枝独秀"的现实，引发市场对这类创新 业态的深度审视。 从高调入场到艰难求索 邮惠万家银行的诞生，曾承载着中国大型商业银行在数字时代破局的战略雄心。作为由邮储银行全资发 起、注册资本高达50亿元人民币的独立法人直销银行，它于2022年1月7日成立，并于同年6月30日正式 开业，获得了涵盖存、贷、汇、理财等全面的银行业务牌照，立志成为一家"服务'三农'、助力小 ...