Core Insights - The 2026 Sixth China Cross-Border E-Commerce Fair will be held from March 18 to 20, 2026, at the Fuzhou Strait International Conference and Exhibition Center, serving as a platform for industry practitioners, brands, and service providers to exchange and collaborate [2][3] Group 1: Exhibition Basic Information - The fair focuses on cross-border e-commerce and new e-commerce sectors, gathering well-known domestic and international companies, supply chain service providers, logistics companies, and payment institutions [3] - The event will feature product displays, industry forums, and supply-demand matching, providing participants with valuable industry information and business opportunities [3] Group 2: Main Content of the Exhibition - Product displays will include various categories such as electronics, home goods, apparel, and food and beverages, allowing exhibitors to showcase their latest products and technologies [4] - Industry forums will invite experts and company representatives to share market trends, operational strategies, and policy interpretations, aiding practitioners in understanding development directions [4] - Supply-demand matching will facilitate efficient communication between brands, manufacturers, cross-border e-commerce platforms, and buyers, promoting transaction cooperation [4] - Supporting service displays will cover logistics, payment, warehousing, and digital marketing, helping companies optimize operational efficiency [4] Group 3: Development Trends in Cross-Border E-Commerce and New E-Commerce - The integration of social e-commerce and live streaming has become a significant sales channel, with many companies reaching consumers directly through social platforms [6] - The rise of independent site models is noted, as some brands choose to build their own sites to reduce reliance on third-party platforms and enhance brand autonomy [6] - Companies are increasingly focusing on supply chain efficiency, utilizing digital management to lower costs and improve response times [8] - Emerging markets in Southeast Asia and the Middle East are becoming new growth points for cross-border e-commerce, with companies actively expanding into these regions [8] Group 4: Value and Opportunities for Exhibiting Companies - Participating in the fair allows companies to expand customer resources by directly connecting with domestic and international buyers and platforms [8] - Companies can stay updated on industry dynamics through forums and peer exchanges, gaining insights into the latest market trends and technology applications [8] - The fair provides an opportunity to enhance brand influence through exposure, increasing recognition within the industry [8] - Companies can optimize supply chain collaboration by communicating face-to-face with logistics, payment, and other service providers to find more efficient solutions [8] Group 5: Recommendations for Visitors - Visitors are advised to clarify their goals and focus on product displays, forums, or matching sessions based on their needs [9] - It is recommended to make advance reservations for certain forums or activities that may require prior registration [9] - Visitors should prepare materials such as company introductions and product catalogs to facilitate effective communication regarding procurement or collaboration needs [9]

Investment Rating - The report does not explicitly provide an investment rating for the cross-border e-commerce industry Core Insights - The cross-border e-commerce industry has experienced rapid growth, providing significant opportunities for domestic companies and enhancing consumer shopping experiences [1][9] - SHEIN serves as a successful case study, demonstrating effective supply chain management, data-driven operations, and innovative marketing strategies [2][6] Summary by Sections 1. Successful Cross-Border E-commerce Company Case - SHEIN has evolved from a small online retail platform to a leading global fast fashion brand, operating in over 200 countries with hundreds of millions of users [2] - Key success factors include an agile supply chain that allows for rapid market response, with design-to-shelf times reduced to under 7 days [2][3] - SHEIN utilizes a global logistics network and local warehousing to enhance delivery efficiency and reduce costs [3][5] - Data-driven operations enable SHEIN to tailor product recommendations based on consumer preferences, significantly improving conversion rates [3][4] 2. Insights for Industry Development - Cross-border e-commerce companies should adopt flexible production models and strengthen supplier relationships to optimize supply chains [6][7] - Emphasizing data analysis can enhance operational efficiency and customer engagement through personalized marketing [6][7] - Increased investment in social media marketing and collaboration with influencers can expand brand visibility and consumer reach [6][7] 3. Conclusions and Recommendations - The cross-border e-commerce sector is poised for continued growth, driven by policy support, technological innovation, and evolving consumer demands [9] - Companies are advised to monitor international trade policies and establish risk management strategies to mitigate potential impacts [10][11] - Enhancing supply chain management and localizing logistics can improve service quality and operational efficiency [11][12]