Core Viewpoint - The "2025 Hong Kong Good Goods Festival" is set to enhance brand exposure for Hong Kong businesses and expand their presence in the mainland e-commerce market through a series of promotional activities, including a live-streaming sales event starting in August [1][4]. Group 1: Event Overview - The event, organized by the Hong Kong Trade Development Council, attracted over 40 popular live-streaming hosts and their professional teams for product selection [1][9]. - This year's festival will feature a month-long promotion on major mainland e-commerce and social media platforms, focusing on the theme "Hong Kong Good Goods, Shop Online" [4][16]. - The introduction of an offline product selection event aims to match suitable products with the audience of live-streamers based on the actual needs of mainland consumers [4][14]. Group 2: Product Selection and Quality - More than 160 unique products from Hong Kong businesses were showcased, covering various categories such as food and beverages, health care, clothing, personal care, household items, and digital products [4][6]. - Live-streaming teams emphasized the importance of product quality, with one team noting the rigorous standards maintained by Hong Kong companies in product sourcing and manufacturing [6][10]. - The selection process included evaluating product details and market potential, ensuring that only high-quality items were chosen for live-streaming [6][10]. Group 3: Marketing and Promotion Strategies - The event served as a communication bridge between Hong Kong businesses and live-streamers, facilitating a positive commercial cycle of selection, promotion, and consumption [12][14]. - Customized marketing strategies were employed, including inviting social media influencers to promote products through "planting grass" and "check-in" activities [12][14]. - The festival aims to provide a diverse shopping experience for mainland consumers by highlighting products with brand stories and local characteristics [10][14].

Group 1 - The core viewpoint of the article highlights the booming cross-border e-commerce market, with significant order growth in various categories, comparable to the "6·18" shopping festival in China [1][2] - Categories experiencing order growth include apparel, beauty, consumer electronics, and automotive parts, with automotive parts seeing a year-on-year increase of 62% and machinery equipment up by 46% [2] - The demand for cross-border orders is accelerating, with platforms like DHgate and Alibaba.com seeing increased downloads in the U.S. App Store, indicating heightened interest from foreign small and medium-sized businesses in Chinese manufacturing [3] Group 2 - Alibaba International Station is preparing for a June promotional event targeting the U.S. market, aimed at providing greater overseas traffic support for Chinese foreign trade merchants [4] - Foreign trade merchants are calling for more precise support from platforms, particularly in cross-border payment and logistics, to help reduce costs and improve responsiveness to market demands [5] - The logistics and infrastructure investments by Cainiao are enhancing the stability of logistics and improving the consumer experience for overseas buyers, particularly in emerging markets like Latin America [6]