Core Insights - The auction for the southern flour factory site in Guangzhou concluded with Poly Developments winning the bid at a total price of 11.755 billion yuan, marking the highest total price in Guangzhou for 2024 and the second-highest floor price in history at 66,957 yuan per square meter, with a premium rate of 33.4% [2][34] - Despite a general contraction in investment among real estate companies, Poly is making significant investments in core locations, reflecting a strong belief in the long-term value of the "珠金琶" golden triangle [2] Market Performance - The financial city area recorded an average transaction price of 155,000 yuan per square meter in October 2024, maintaining a high level above 90,000 yuan, which supports the pricing strategy for Poly's Yuexi Bay project [4] - The anticipated opening price for Poly Yuexi Bay is projected to be between 130,000 to 200,000 yuan per square meter, which is considered reasonable given its location and product strength [12][15] Product Features - Poly Yuexi Bay is redefining traditional luxury housing with unit sizes ranging from 203 to 610 square meters, featuring south-facing views and a balcony ratio of 30%, with a maximum usable area of 130% [5] - The project incorporates an "11-meter elevated design" that enhances the community's elevation above the city, effectively isolating noise from the adjacent road and providing unobstructed river views for lower-level residents [5][8] Cultural Integration - The project showcases a blend of Lingnan culture through its design, incorporating twelve traditional crafts into the homecoming experience, including a 7.5-meter high "golden copper door" crafted by a master artisan [9][11] - The 6,000 square meter art club designed by CCD features a "floating island garden," enhancing the cultural and aesthetic appeal of the project [11] Regional Value - The strategic location of Poly Yuexi Bay at the geometric center of the "珠金琶" golden triangle, adjacent to major CBDs, positions it as a highly sought-after asset, especially with the upcoming completion of the West Exhibition Tunnel in 2026 [16][18] - This site is the only one along the northern bank of the Pearl River to be sold in the last decade, coinciding with a near-exhaustion of residential supply in the Zhujiang New Town area [18] Market Dynamics - The entry of Poly Yuexi Bay into the market is expected to create significant competition for existing luxury properties in the region, with its unique product features and location standing out in the current market landscape [21] - The project is anticipated to attract high-net-worth individuals, representing a prime opportunity to acquire core assets in the golden triangle [21][22]