百亿征收补偿，广州珠江新城跑马场地块的"壕无人性"。 11月17日，两份白底黑字盖有大红印章的通知文件，掀起了广州旧改圈讨论热潮。根据网上流传的图片，这是关于广州珠江新城最后一宗宝地——跑马场 地块的征收补偿方案，当中涉及百亿补偿金额以及项目做地主体等。 具体来看，其中一份文件是由广州赛马场运营管理有限公司（简称"赛马场运营公司"）发布的《关于由政府收回广州赛马场运营管理有限公司马场地块和 国有土地使用权收回的补偿方案》。 作为珠江新城最后的"核心遗珠"，马场地块含金量不言而喻。对于股东而言，无疑又是一笔收益可观的投资选择。 这份补偿方案将于2025年11月26日下午进行讨论表决，参与表决的对象是天河区员村街石东第八、石东第九股份社的全体股东。 这是马场地块实质推进的关键一步。 与此同时，在这份补偿方案中，也坐实了越秀集团为马场项目做地主体的身份，负责地块的回收以及补偿款的支付。 事实上，市场对越秀集团牵头做一级土地整备并不意外。 一方面，越秀集团是赛马场运营公司的第一间接大股东；另一方面，今年7月通过备案的珠江新城东区城市空间提升及基础设施配套建设项目（马场地块 所在地）的建设方也是越秀集团子公司。 | 序 ...

Core Insights - The launch of Poly Yuexi Bay in Guangzhou achieved a remarkable sales figure of 10.6 billion yuan, making it the only project in the country to surpass 10 billion yuan on its first opening in 2023 [1][11] - The project has attracted high-net-worth individuals, with some purchasing multiple units, indicating strong demand and purchasing power in the luxury real estate market [3][4] Group 1: Project Overview - Poly Yuexi Bay sold 236 units at an average price of 170,000 yuan per square meter, with several units priced over 200,000 yuan per square meter, positioning it at the top tier of Guangzhou's luxury real estate market [4][11] - The project was acquired by Poly Developments for 11.75 billion yuan, with a floor price of approximately 67,000 yuan per square meter, marking it as one of the highest land prices in Guangzhou [5] Group 2: Target Audience and Market Impact - The buyers of Poly Yuexi Bay include elite individuals from various industries, such as traditional industries, internet technology, and notable entrepreneurs, which enhances the project's prestige and potential economic impact on the city [4][6] - The project is designed with high-end features, including a unique floating island community concept and advanced health and comfort systems, reflecting the company's commitment to quality and innovation in luxury living [5][6] Group 3: Market Positioning - The project is strategically located in a prime area with views of the Pearl River, and its exceptional design and planning have set a new benchmark for luxury properties in Guangzhou [11] - Industry experts believe that the demand for high-quality real estate remains strong, and projects like Poly Yuexi Bay demonstrate that the market is not lacking in purchasing power but rather in quality offerings [11]

Core Insights - The luxury real estate market in Tianhe District is experiencing heightened competition and activity as new high-end projects are launched, attracting buyers with diverse preferences and budgets [1][2][4] Group 1: Market Dynamics - The end of the year is a traditional peak season for property purchases, leading to an influx of new luxury listings in Tianhe District, with prices ranging from 80,000 to 200,000 yuan per square meter [1][2] - The introduction of new projects, such as the Poly Yuexi Bay and West Bay Tianhe Sequence, is intensifying competition among luxury properties, with buyers comparing multiple options [1][6] Group 2: New Developments - The Poly Yuexi Bay project is notable for its high land price of over 66,000 yuan per square meter, making it one of the most anticipated luxury developments in Guangzhou [2] - West Bay Tianhe Sequence has launched a new 240 square meter unit that offers expansive mountain views, enhancing its appeal in the competitive market [4][6] Group 3: Buyer Preferences - Buyers are increasingly discerning, considering not only the ecological and scenic aspects of properties but also practical features such as layout, garden design, and amenities [11][13] - The integration of smart home technology and cultural amenities is becoming essential for luxury projects to differentiate themselves in a crowded market [14][16] Group 4: Market Trends - Data from Ke Rui indicates that in the first half of 2025, luxury properties priced over 10 million yuan are expected to see significant sales, particularly in the 60,000 to 80,000 yuan and 80,000 to 100,000 yuan per square meter segments, each accounting for 38% of transactions [16]

Core Insights - The auction for the southern flour factory site in Guangzhou concluded with Poly Developments winning the bid at a total price of 11.755 billion yuan, marking the highest total price in Guangzhou for 2024 and the second-highest floor price in history at 66,957 yuan per square meter, with a premium rate of 33.4% [2][34] - Despite a general contraction in investment among real estate companies, Poly is making significant investments in core locations, reflecting a strong belief in the long-term value of the "珠金琶" golden triangle [2] Market Performance - The financial city area recorded an average transaction price of 155,000 yuan per square meter in October 2024, maintaining a high level above 90,000 yuan, which supports the pricing strategy for Poly's Yuexi Bay project [4] - The anticipated opening price for Poly Yuexi Bay is projected to be between 130,000 to 200,000 yuan per square meter, which is considered reasonable given its location and product strength [12][15] Product Features - Poly Yuexi Bay is redefining traditional luxury housing with unit sizes ranging from 203 to 610 square meters, featuring south-facing views and a balcony ratio of 30%, with a maximum usable area of 130% [5] - The project incorporates an "11-meter elevated design" that enhances the community's elevation above the city, effectively isolating noise from the adjacent road and providing unobstructed river views for lower-level residents [5][8] Cultural Integration - The project showcases a blend of Lingnan culture through its design, incorporating twelve traditional crafts into the homecoming experience, including a 7.5-meter high "golden copper door" crafted by a master artisan [9][11] - The 6,000 square meter art club designed by CCD features a "floating island garden," enhancing the cultural and aesthetic appeal of the project [11] Regional Value - The strategic location of Poly Yuexi Bay at the geometric center of the "珠金琶" golden triangle, adjacent to major CBDs, positions it as a highly sought-after asset, especially with the upcoming completion of the West Exhibition Tunnel in 2026 [16][18] - This site is the only one along the northern bank of the Pearl River to be sold in the last decade, coinciding with a near-exhaustion of residential supply in the Zhujiang New Town area [18] Market Dynamics - The entry of Poly Yuexi Bay into the market is expected to create significant competition for existing luxury properties in the region, with its unique product features and location standing out in the current market landscape [21] - The project is anticipated to attract high-net-worth individuals, representing a prime opportunity to acquire core assets in the golden triangle [21][22]