Core Viewpoint - Pop Mart (HK09992) is expected to report a strong performance in the first half of 2025, with revenue projected to grow by no less than 200% year-on-year, driven by its popular IP LABUBU and a collaboration with Godiva [2][6]. Group 1: Company Performance - Pop Mart's market capitalization is 336.3 billion HKD, with a share price of 250.4 HKD [2]. - The company anticipates a profit increase of no less than 350% year-on-year, with projected revenue exceeding 135 billion CNY for the first half of 2025 [6]. - The expected revenue for the first half of 2025 is significantly higher than its total revenue for 2024, which was 45.58 billion CNY [6]. Group 2: Collaboration with Godiva - Godiva and LABUBU launched two summer products, "Forest Soft Ice Cream" and "Forest Magic Drink," available in China, Singapore, Malaysia, and Indonesia [4]. - The collaboration generated interest primarily due to a collectible stainless steel spoon featuring the LABUBU logo, which has become a sought-after item on resale platforms [4][6]. - Despite the online buzz, in-store sales have been underwhelming, with daily sales reported to be only in the dozens [4][6]. Group 3: Market Challenges - Traditional high-end brands like Godiva, Häagen-Dazs, and others are facing challenges in maintaining sales and relevance in a competitive market [3][9]. - Godiva's market presence has diminished since 2020, with a significant reduction in store numbers and a shift in consumer preferences towards more affordable options [7][8]. - The high-end ice cream market is increasingly competitive, with local brands offering innovative products at lower prices, posing a threat to established brands [10]. Group 4: Strategic Adjustments - Godiva is undergoing strategic changes, including a brand integration under Pladis and a focus on innovation and localization to better connect with consumers in the Asia-Pacific region [10][11]. - The company aims to leverage changing consumer preferences and the demand for high-quality innovative products to drive growth in key markets like the U.S. and China [11].