2025.12.29 本文字数：2244，阅读时长大约4分钟 作者 |第一财经 陈君君 2025年以来，银行理财代销市场明显升温。一方面，多家银行代销理财产品数量和规模快速扩张，理财 代销成为不少银行在息差收窄背景下的重要"发力点"；另一方面，随着业务加速推进，理财、代销等环 节的管理漏洞也逐步暴露，监管罚单密集落地，合规压力同步上行。年内多家银行因理财、代销等业务 管理不审慎等被处罚。 业内人士指出，理财代销正从"规模竞争"迈入"能力竞争"阶段。如何在抢占市场窗口期的同时守住风险 底线，成为摆在银行面前的一道现实考题。 理财规模创新高，中小银行加速入场 银行业理财登记托管中心发布的《中国银行业理财市场季度报告（2025年三季度）》显示，截至今年9 月末，全市场存续理财产品规模达32.13万亿元，首次突破32万亿元大关，创下历史新高；持有理财产 品的投资者数量达1.39亿，同比增长12.7%。 从产品数量看，三季度末全市场存续理财产品4.39万只，同比增加10.01%；存续规模同比增长9.42%。 在低利率环境下，银行理财作为"存款替代"的重要工具，其市场吸引力持续增强。 在此背景下，理财代销成为银行扩张的重 ...

2025.12. 29 本文字数：2244，阅读时长大约4分钟 作者 | 第一财经 陈君君 2025年以来，银行理财代销市场明显升温。一方面，多家银行代销理财产品数量和规模快速扩张， 理财代销成为不少银行在息差收窄背景下的重要"发力点"；另一方面，随着业务加速推进，理财、 代销等环节的管理漏洞也逐步暴露，监管罚单密集落地，合规压力同步上行。年内多家银行因理财、 代销等业务管理不审慎等被处罚。 业内人士指出，理财代销正从"规模竞争"迈入"能力竞争"阶段。如何在抢占市场窗口期的同时守住 风险底线，成为摆在银行面前的一道现实考题。 理财规模创新高，中小银行加速入场 银行业理财登记托管中心发布的《中国银行业理财市场季度报告（2025年三季度）》显示，截至今 年9月末，全市场存续理财产品规模达32.13万亿元，首次突破32万亿元大关，创下历史新高；持有 理财产品的投资者数量达1.39亿，同比增长12.7%。 从产品数量看，三季度末全市场存续理财产品4.39万只，同比增加10.01%；存续规模同比增长 9.42%。在低利率环境下，银行理财作为"存款替代"的重要工具，其市场吸引力持续增强。 在此背景下，理财代销成为银行扩张 ...

Core Insights - Multiple wealth management companies have recently signed distribution agreements with small and medium-sized banks, indicating a growing trend in the number of banks participating in wealth management distribution [1][2] - Small and medium-sized banks are increasingly looking to enhance their intermediary income through distribution partnerships due to pressure on net interest margins and limited space for self-conducted wealth management [1][2] - The collaboration between wealth management companies and small banks is expected to deepen in the future, driven by mutual benefits [2][3] Group 1: Distribution Partnerships - Several wealth management companies, including Su Yin Wealth Management and Ning Yin Wealth Management, have announced new distribution agreements with small banks such as Weihai Bank and Jiangnan Rural Commercial Bank [1] - Since the beginning of October, nearly ten wealth management companies have added new distribution partners, including Wenzhou Bank and High Postal Rural Commercial Bank [1][2] - A wealth management company under a joint-stock bank has expanded its distribution channels to include nearly 30 new small banks this year, focusing on rural commercial banks [2] Group 2: Strategic Shift of Small Banks - Regional small banks are facing pressure from narrowing net interest margins and limited self-investment income, prompting them to explore wealth management distribution as a strategic pivot [2][3] - Regulatory constraints on self-conducted wealth management have further limited small banks' ability to grow their own wealth management businesses [2] - The shift towards distribution partnerships allows small banks to adopt a "light capital, light asset" operational model, which is seen as a necessary strategic path [2][3] Group 3: Performance Metrics - In the first half of 2025, several small banks reported significant growth in intermediary income, with Changshu Bank's net income from fees and commissions reaching 142 million, a year-on-year increase of over 600% [3] - Changshu Bank's wealth management distribution scale reached 7.277 billion by mid-2025, up from 4.954 billion at the end of 2024 [3] Group 4: Market Expansion Strategies - Wealth management companies are actively expanding their distribution networks beyond their parent banks to include small and medium-sized banks, aiming to tap into broader market opportunities [5] - The strategy includes covering state-owned and joint-stock banks, as well as deepening partnerships with city and rural commercial banks to reach lower-tier markets [5] - The diversification of distribution channels is expected to enhance the long-term development of wealth management companies, reducing the impact of market fluctuations on their investment behavior [5][6]

Core Insights - The annual reports of major internet banks, including WeBank and Ant Bank, reveal a mixed performance in profitability and revenue growth for 2024, with some banks facing increased credit risks and regulatory pressures [1][3]. Financial Performance - WeBank reported an asset scale of 651.77 billion yuan, with a revenue of 38.13 billion yuan, and a net profit of 10.90 billion yuan, showing a slight decrease in revenue by 3.13% but a 1% increase in net profit [2][3]. - Ant Bank's asset scale reached 471.04 billion yuan, with a revenue of 21.31 billion yuan, but its net profit fell by 24.67% to 3.17 billion yuan [2][3]. - NewNet Bank, Baixin Bank, and Yilian Bank also reported revenue growth but faced declines in net profit, indicating a trend of increasing revenue without corresponding profit growth [5][6]. Market Trends - The internet banking sector is experiencing intensified competition and tightening regulations, leading to a focus on risk management and business structure optimization rather than mere scale expansion [6][12]. - WeBank is shifting its lending focus from consumer loans to small and micro-enterprise loans, reflecting a strategic pivot in response to rising credit risks [4][12]. Credit Quality and Risk Management - Ant Bank's credit impairment losses increased to 12.06 billion yuan, contributing to a rise in its non-performing loan ratio to 2.30% [5][6]. - Several banks, including Baixin Bank and Yilian Bank, reported increased credit risks and higher impairment losses, impacting their profitability [5][6]. Business Strategy and Growth Areas - Internet banks are increasingly exploring wealth management and financial advisory services as a new growth avenue, with WeBank managing assets worth 3.24 trillion yuan through partnerships with various financial institutions [11][12]. - The introduction of new regulations on internet lending is prompting banks to refine their operational practices and enhance compliance measures [9][10]. Customer Acquisition and Technology Utilization - Banks are leveraging digital tools and platforms to enhance customer acquisition and service delivery, with Ant Bank reporting over 12 million followers across various social media channels [9][12]. - The focus on digital transformation is evident as banks aim to improve efficiency in customer service and product design through advanced data analytics [12].