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撤销独立大区后,雀巢又换了中国市场负责人
Jing Ji Guan Cha Bao· 2025-04-26 07:16
Group 1 - Nestlé Group appointed Kais Marzouki as the head of Greater China market, effective July 1, 2025, while Zhang Xiqiang will join Challenger Ventures as an operating partner [1] - This personnel adjustment follows Nestlé's decision to no longer treat the Chinese market as an independent region, which took effect on January 1, 2025 [1] - Kais Marzouki has been with Nestlé since 1995 and has successfully led Nestlé Philippines as Chairman and CEO [1] Group 2 - In September 2024, Fu Lehong officially took over as CEO of Nestlé Group, initiating organizational restructuring [2] - Nestlé announced the simplification of its five regional markets into three: Americas (AMS), Asia, Oceania, and Africa (AOA), and Europe (EUR), with Greater China being reintegrated into the AOA region [2] - Nestlé's Q1 2025 report indicated a total sales increase of 2.3% year-on-year to 22.6 billion Swiss francs, with Greater China's organic growth rate at 1.7% [2]