生存压力与创新动力
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专访 | 东莞书写人:制造很酷,制造也是美学
Jing Ji Guan Cha Bao· 2025-09-24 12:57
Core Insights - Dongguan represents a significant symbol in the narrative of Chinese manufacturing, evolving from a "world factory" to a "manufacturing aesthetic city" with brands like OPPO, vivo, and Huawei [1][4][5] - The book "Manufacturing New Dongguan" aims to present a multi-dimensional and human-centered view of Dongguan's manufacturing journey, moving beyond traditional economic narratives [4][5] Dongguan's Manufacturing History - The collaboration between the authors was driven by a desire to explore Dongguan's unique development path, which is often overshadowed by nearby cities like Guangzhou and Shenzhen [4][5] - The narrative strategy of the book transitions from macro to micro perspectives, emphasizing the human stories behind economic phenomena [4][5] Resilience and Transformation - The 2008 financial crisis prompted many Dongguan entrepreneurs to pivot their businesses, showcasing the region's resilience and adaptability [5][6] - Notable examples include brands like "Dibao" and "Moshi," which transitioned from OEM to independent design and branding [5][6] Key Transition Points - Dongguan's transformation involved several critical stages, including rural industrialization and the establishment of the Songshan Lake High-tech Zone, marking a shift from labor-driven to innovation-driven development [7][8] - The rise of OPPO and vivo exemplifies this transition from manufacturing to intelligent manufacturing, highlighting the city's commitment to innovation [8] Opportunities and Challenges - Dongguan faces pressures from industrial chain migration, technological competition, and the need for green transformation, but also sees opportunities in high-end ascension, new energy sectors, and digital integration [11][12] - The city's ability to innovate and adapt is seen as a key strength in navigating these challenges [11][12] Manufacturing Aesthetics - The concept of "manufacturing aesthetics" is proposed as a new label for Dongguan, emphasizing the need for enhanced industrial design, cultural soft power, and urban renewal [15][16] - The integration of industry and city, as seen in Songshan Lake and Binhai Bay, reflects a new industrial urban form that harmonizes industry, city, and nature [16][17] Lessons for Other Cities - Dongguan's experience highlights the importance of being entity-driven and adaptable, suggesting that continuous evolution is crucial for urban development [17]