10月30日，"踏'十'出发 · 韧性生长"天安数码城第十届企业创新生态圈大会举行。国内顶尖专家学者、 企业领袖等大咖齐聚，共同探讨企业如何在新周期中"活得好、走得远"。来自粤港澳大湾区各地超过 500位企业家参加本届大会。 会议上，凤岗天安数码城与香港中文大学（深圳）正式签订了框架合作协议，建立战略合作关系，双方 将在天安阳光大厦共建"AI+智能硬件创新中心"，中心将导入香港中文大学（深圳）人工智能、智能硬 件相关领域的教授团队与顶尖科研资源，打通从实验室到生产线的创新链路，加速科研成果转化为现实 生产力；同时将整合天安数码城集团旗下10000+家优质企业资源，为技术落地提供丰富场景与应用需 求，推动先进制造业的集聚与升级。 同时，双方还将共建产学研人才实训基地，联合举办AI+智能硬件创新挑战大赛，以赛事为纽带发现前 沿项目，优胜团队可优先入驻创新中心，获得各类扶持与投融资、市场对接，形成科研、企业、市场的 良性循环。 制造美学，是制造业走向高质量发展的文化自觉，东莞提出"有一种制造美学，叫东莞"的城市IP。在此 背景下，凤岗天安数码城在凤岗镇委、镇政府的支持和指导下，顺势发起天安制造美学园区建设，携手 东 ...

Group 1 - The 138th China Import and Export Fair (Canton Fair) is held in Guangzhou from October 15 to November 4, showcasing Dongguan's image as a "City of Manufacturing Aesthetics" for the first time [1] - Dongguan has 220,000 industrial enterprises, with 14,000 above-scale industrial companies, highlighting its manufacturing strength [1] - The "City of Manufacturing Aesthetics" image aims to enhance the city's industrial identity and increase its recognition and influence [2] Group 2 - Dongjing Electric Co., Ltd. showcases innovative products like hair dryers and curling irons, utilizing advanced technologies to improve user experience and reduce noise [2] - Dongjing Electric's export revenue has seen rapid growth, with a target of 300 million yuan and an annual growth rate of 20% to 50% [2] - The fair features over 400 Dongguan enterprises, emphasizing high-tech and specialized companies, with an increased proportion of quality exhibitors [3] Group 3 - Dongguan organized a "Manufacturing Aesthetics" tour during the fair, allowing participants to explore leading companies like Marco Polo Holdings and Guangdong Tosida Technology [4] - Marco Polo Holdings has differentiated its products through aesthetic and cultural elements, transitioning from a simple manufacturer to a leading enterprise in the industry [4] - The integration of design, craftsmanship, and cultural expression is becoming a trend among Dongguan companies, enhancing their market competitiveness [5] Group 4 - Dongguan's manufacturing sector is moving towards high-end value chains, with a focus on the "Manufacturing Aesthetics" concept [6] - The Dongguan Municipal Bureau of Commerce indicates that the fair's outcomes are just the beginning, with plans to continue promoting the "Manufacturing Aesthetics" concept for global market recognition [6]

Core Insights - Dongguan is transforming its manufacturing sector by integrating aesthetics into production, moving from OEM to building independent brands, thereby enhancing both commercial and aesthetic value in the packaging industry [2][3] - The "Manufacturing Aesthetics" initiative aims to elevate the value of Dongguan's manufacturing by incorporating design, craftsmanship, and cultural elements throughout the production process, thus redefining business models and soft power in manufacturing [3][8] - Dongguan's approach to combining aesthetics with manufacturing is gaining traction among global buyers, allowing local companies to shift from merely exporting products to exporting values and concepts [3][6] Group 1: Manufacturing Aesthetics - Dongguan has pioneered the "Manufacturing Aesthetics" concept, which integrates cultural elements into manufacturing, creating a city-wide initiative to enhance the global influence of its industries [3][8] - The initiative is seen as a new production factor that reconstructs the value of Dongguan's manufacturing, allowing companies to find new positions in the global value chain [3][19] - Companies like Times Group and Weishi Culture Technology are examples of how traditional manufacturers are adopting this aesthetic approach to enhance product appeal and market competitiveness [10][12] Group 2: Market Response and Growth - Dongguan's enterprises are experiencing increased interest from global buyers, with significant inquiries and orders at trade shows like the Canton Fair, indicating a successful market response to the "Manufacturing Aesthetics" strategy [2][6] - The footwear company Gettana reported over 15% growth in emerging markets like Africa and South America, showcasing the effectiveness of their aesthetic-driven product designs [6][12] - The ceramic giant Marco Polo has also gained international recognition for its innovative products that blend technology, aesthetics, and practicality, further validating the success of Dongguan's aesthetic manufacturing approach [15][19] Group 3: Future Directions - Dongguan is evolving from a manufacturing hub to an innovation city, with a focus on cultural and aesthetic values that resonate with global consumers [19] - The integration of aesthetics into manufacturing is not limited to packaging but extends across various sectors, including textiles, furniture, and ceramics, indicating a broad industry transformation [12][19] - Companies are increasingly leveraging aesthetic design to enhance product value, which is crucial for competing in a global market dominated by established Western brands [17][19]

Core Insights - The 138th Canton Fair is showcasing Dongguan's new image as a "City of Manufacturing Aesthetics," attracting global attention and buyers [1][13] - Dongguan organized a "Manufacturing Aesthetics" tour from October 23 to 25, allowing buyers and media to explore local manufacturing capabilities [1][13] - The integration of design, craftsmanship, branding, and cultural expression is crucial for Dongguan's products to ascend the high-end value chain [3][11] Group 1: Buyer Engagement - Over ten buyers, including major brands from Argentina and Brazil, engaged in procurement meetings with Dongguan manufacturers [1][3] - Brazilian buyer Red Dull expressed interest in collaborating with local manufacturers due to their strong production capabilities in clean energy and automotive parts [3] - Canadian buyer Sal praised Dongguan's aesthetic design, highlighting its suitability for high-humidity environments [5] Group 2: Manufacturing Aesthetics - Dongguan's manufacturing brands, such as Weimei Cultural Ceramics and Microstone Technology, are focusing on aesthetic integration in their products [9][11] - The concept of "Manufacturing Aesthetics" is not limited to traditional industries but also encompasses technological innovation [11] - The launch of innovative products, like the humanoid robot by TuoSiDa, exemplifies the elevation of manufacturing aesthetics in the tech sector [11] Group 3: Media and Influencer Engagement - A media and influencer group visited various Dongguan manufacturing sites to experience and promote the local manufacturing aesthetics [1][7] - The tour included live streaming sessions to showcase Dongguan's manufacturing capabilities to a broader audience [11] Group 4: Global Perspectives - International buyers noted the diversity and innovation in Dongguan's manufacturing, with many expressing interest in the local market [15][16] - The transformation of Dongguan's manufacturing sector serves as a replicable model for other traditional industrial cities in China [16][17] - The emphasis on creativity and technological innovation reflects a broader trend of consumption upgrading and industrial evolution in Dongguan [18][19]

记者丨郑康喜 程浩 编辑丨蒋韵 采购意向建立在东莞企业的核心竞争力上。其中设计、工艺、品牌塑造与文化表达的深度融 合，是产品迈向高端价值链的必然，也是东莞品牌吸引采购商的重要因素。 在海新智能的展厅里，来自加拿大的采购商Sal对东莞"制造美学"大加赞赏。"这种浑然天成的 美学设计，足以让普通消费者产生'这产品真不一样'的感觉。更重要的是，这类创新产品能完 美适应高湿度环境，这正是我们专程来广交会要寻找的产品方向" 。 第138届广交会正如火如荼地开展。本届广交会，东莞首度以"制造美学之城"的城市产业新形 象组团亮相，吸引了全球客商的关注，东莞制造"种草"全球。 在广交会举办的窗口期，10月23—25日，东莞组织开展"制造美学"之旅活动。在3天的行程 中，广交会采购商、主流媒体、财经大V和探厂博主走进东莞制造一线，进行采购对接和采 风，探寻东莞"制造美学"密码。 23日， 10余位广交会采购商走进瑞丰源、海新智能、葛天那、博力威等企业进行采购对接。 这些采购商中，包括阿根廷头部餐厨连锁品牌、巴西新能源汽车连锁企业等。 来自巴西的采购商Red Dull认为，清洁能源对全球产业发展影响深远，通过此次深入博力威考 察 ...

Core Viewpoint - The 138th Canton Fair showcases Dongguan's new industrial image as a "City of Manufacturing Aesthetics," attracting global attention and increasing order intentions from participating enterprises [1][2]. Group 1: Manufacturing Aesthetics - Dongguan organized a "Manufacturing Aesthetics" tour during the Canton Fair, allowing buyers and media to explore local manufacturing companies and their innovative products [1][3]. - The concept of "Manufacturing Aesthetics" has empowered Dongguan enterprises, leading to a noticeable increase in intended orders during the fair [1][2]. - Companies like Haixin Intelligent and Ge Tian Na are highlighted for their unique approaches to product design and manufacturing, integrating aesthetics into their offerings [2][3]. Group 2: Global Trade and Partnerships - International buyers, including those from Argentina and Brazil, expressed interest in collaborating with Dongguan manufacturers due to their competitive advantages in design and production [2][3]. - The emphasis on aesthetics in manufacturing is seen as a key factor in attracting global buyers, as it enhances the perceived value of products [2][3]. Group 3: Industry Transformation - The transformation of Dongguan's manufacturing sector is exemplified by companies like Weimei Ceramics, which has integrated aesthetic and cultural elements into its product lines [4][5]. - The shift from traditional manufacturing to high-end and intelligent manufacturing is a model for other industrial cities in China [5][6]. - Companies like Weimei Ceramics and Weishi Technology are leading the way in combining cultural creativity with technological innovation, showcasing the potential of "Manufacturing Aesthetics" [5][6]. Group 4: Future Prospects - Dongguan's efforts in promoting "Manufacturing Aesthetics" are expected to enhance its position in the global market, contributing to foreign trade growth [6]. - The Canton Fair serves as a starting point for Dongguan to continue leveraging its aesthetic manufacturing approach to gain global market recognition [6].

Core Insights - The 138th Canton Fair has seen a significant influx of global buyers, with a focus on industrial matchmaking in Dongguan, a renowned manufacturing city in China [2][5] - Dongguan's participation as a "City of Manufacturing Aesthetics" has resulted in a substantial intended transaction amount of $530 million, reflecting a 15.2% increase compared to the previous session [5] Group 1: Event Overview - The Canton Fair's second phase commenced on October 23, attracting over ten global buyers from countries such as Russia, Egypt, Argentina, Libya, and Canada to Dongguan for targeted industrial matchmaking [2] - The "Manufacturing Aesthetics" tour organized in Dongguan included visits to four local companies, facilitating direct interactions between buyers and manufacturers [2][3] Group 2: Buyer Insights - Elfrid, a buyer from Libya, expressed the value of the event, highlighting the opportunity to see the entire manufacturing process and personally test product quality [3] - Red Dull, a buyer from Brazil, noted the importance of clean energy in global industrial development and showed interest in collaborating with a local electric vehicle parts manufacturer after observing new technology products [5] Group 3: Company Perspectives - Dongguan companies, such as Guangdong Haixin Intelligent Kitchen Co., are actively seeking partnerships with international buyers, emphasizing the importance of product design, quality, and pricing in negotiations [3] - Dongguan Getiana Shoe Bag Manufacturing Co. is expanding into South American and African markets, focusing on product series and cost-effectiveness to meet the needs of new customers [7]

Core Insights - The 138th Canton Fair is set to showcase Dongguan as a "City of Manufacturing Aesthetics," attracting significant attention from domestic and international buyers [1] - Dongguan's enterprises achieved an intended transaction amount of $530 million during the first phase of the fair, marking a 15.2% increase compared to the previous session [1] Group 1: Manufacturing Aesthetics - Dongguan has introduced the concept of "Manufacturing Aesthetics" in 2024, focusing on six dimensions: design, craftsmanship, production, products, culture, and philosophy to reconstruct the value of its manufacturing industry [1] - The fair serves as a platform to demonstrate Dongguan's quality advantages and innovative capabilities in manufacturing [1] Group 2: International Procurement Engagement - Over ten international buyers from countries such as Argentina, Egypt, Russia, Brazil, and Canada will engage in precise industrial matching in Dongguan, facilitating direct procurement needs to local manufacturers [2] - The participation of these global buyers highlights Dongguan's robust manufacturing strength in the international market [2] Group 3: Trade Expansion Initiatives - Dongguan's Commerce Bureau emphasizes the importance of international buyer resources during the fair as a vital channel for expanding international trade [3] - The city plans to organize more targeted and professional trade matching activities to promote the "Dongguan Manufacturing" brand and connect local enterprises with global markets [3] Group 4: Media Engagement and Aesthetic Exploration - Mainstream media and influencers will visit Dongguan on October 24-25 to experience the charm of the "City of Manufacturing Aesthetics" [4] - Dongguan has hosted various high-profile exhibitions to showcase its manufacturing industry's aesthetic and creative capabilities, enhancing its international appeal [4] Group 5: Cultural and Creative Industries - Dongguan is recognized as a "City of Trendy Toys," producing a quarter of the world's animation derivatives and nearly 85% of trendy toys, serving as a prime example of "Manufacturing Aesthetics" [5] - The city aims to integrate traditional cultural inspirations into innovative product development, enhancing its competitive edge in the global market [5]

Core Insights - The 138th Canton Fair concluded with Dongguan achieving an intended transaction amount of $530 million, representing a 15.2% increase compared to the previous session [1] Group 1: Performance Highlights - Dongguan's delegation showcased 210 enterprises with 412 exhibition booths, with 141 advanced manufacturing companies, accounting for 67.1% of the total, focusing on high-tech and specialized products [1] - The fair attracted nearly 200 buyers, with a 5% increase in European clients [1] Group 2: Product Innovations - Dongguan Meijinghong's 20 main products, including handheld vacuum cleaners and robotic vacuums, received over 400,000 intended orders, engaging with more than 80 clients [2] - Guangdong Mufan Optoelectronics presented innovative display products, attracting over 200 professional buyers, including 60 from Europe and Belt and Road countries [2] Group 3: Economic Context - Dongguan's foreign trade import and export total increased by 14.6% year-on-year from January to August, reflecting resilience and further potential through the fair [2] - The upcoming second phase of the Canton Fair will feature 135 Dongguan enterprises focusing on furniture, building materials, and gifts, emphasizing "manufacturing aesthetics" [2]

Core Viewpoint - Dongguan is redefining its manufacturing identity by presenting itself as a "City of Manufacturing Aesthetics" at the 138th Canton Fair, signaling a shift from mere product output to value output in the manufacturing sector [1][2][5]. Group 1: Manufacturing Aesthetics Concept - The concept of "Manufacturing Aesthetics" was systematically introduced by Dongguan in 2024, focusing on six dimensions: design, craftsmanship, production, products, culture, and philosophy [1]. - This initiative aims to inject a more appealing "soul" into Dongguan's robust manufacturing "body," emphasizing the importance of aesthetics in manufacturing [1][6]. - Dongguan's participation in the Canton Fair represents a collective branding effort, showcasing a unified image that highlights the region's commitment to high-quality design and craftsmanship [2][3]. Group 2: Transformation of Dongguan's Manufacturing - Dongguan manufacturers are transitioning from being mere suppliers to solution providers, reflecting a fundamental change in how they present their products [3][4]. - The fair featured a significant increase in "specialized, refined, distinctive, and innovative" enterprises, indicating a shift towards high-quality, niche manufacturing [3]. - Companies are now focusing on creating comprehensive experiences rather than just showcasing individual products, as seen in the home furnishings and electronics sectors [4]. Group 3: Global Trade and Market Positioning - Dongguan's approach to "Manufacturing Aesthetics" is seen as a response to the evolving global trade landscape, positioning itself as a key player in high-quality development within China's manufacturing sector [2][5]. - The city is moving away from traditional labor-intensive industries and is exploring new avenues for brand development and technological innovation [5][6]. - Dongguan's practices illustrate a shift in the global value chain, as companies aim to enhance their positions by focusing on design, sustainability, and brand loyalty [6][7].