Core Viewpoint - The Chinese real estate industry is transitioning from a high-turnover "golden era" to a focus on quality and service, redefining the concept of "delivery" as a measure of a real estate company's comprehensive strength and brand promise [1] Group 1: New Delivery Concept - Yuexiu Property's "Good House, New Delivery" system in the Beijing market exemplifies this industry shift, emphasizing the transition from merely delivering houses to delivering a lifestyle [1][2] - The "New Delivery" concept is being practically implemented through the Yuexiu Xingyue project, marking a significant entry for Yuexiu Property in Beijing [2] Group 2: New Quality - The delivery of Yuexiu Xingyue transcends simple physical handover, focusing on meticulous details such as wall flatness, window sealing, and electrical points, showcasing a proactive problem-solving approach [8] - The design of the community entrance and interior spaces emphasizes comfort and emotional value, creating a true haven for residents [8] Group 3: New Community Spaces - Yuexiu Xingyue aims to create emotionally resonant living spaces with features like "Water Rhythm Homecoming" and "Sakura Avenue," fostering daily interactions and community vitality [12] - The company plans to organize various community activities to enhance social engagement and create a vibrant living environment [12] Group 4: New Ecosystem - The project is strategically located in the core area of Zhuxinzhuang, benefiting from proximity to major transportation lines and high-quality resources, forming a "walkable" lifestyle circle [13][14] - Yuexiu Property's vision as a "land gene decoder" reflects its commitment to efficiently integrating urban resources and contributing to city development [14] Group 5: Market Performance - Yuexiu Property has achieved significant sales success in Beijing, ranking first in total sales amount among real estate companies in the first half of 2025 [19] - The company has successfully launched multiple high-demand projects, demonstrating its ability to translate blueprints into tangible living experiences [19][20] Group 6: Strategic Positioning - The company's approach is rooted in a forward-looking judgment of industry trends, redefining "delivery" as the starting point for deepening relationships with customers [29] - Yuexiu Property's delivery practices in Beijing illustrate a shift in the real estate competition from "product strength" to "lifestyle strength," indicating a future focus on the depth of living content and sustainable operations [29]