Core Viewpoint - The Chinese real estate industry is transitioning from a high-turnover "golden era" to a focus on quality and service, redefining the concept of "delivery" as a measure of a real estate company's comprehensive strength and brand promise [1] Group 1: New Delivery Concept - Yuexiu Property's "Good House, New Delivery" system in the Beijing market exemplifies this industry shift, emphasizing the transition from merely delivering houses to delivering a lifestyle [1][2] - The "New Delivery" concept is being practically implemented through the Yuexiu Xingyue project, marking a significant entry for Yuexiu Property in Beijing [2] Group 2: New Quality - The delivery of Yuexiu Xingyue transcends simple physical handover, focusing on meticulous details such as wall flatness, window sealing, and electrical points, showcasing a proactive problem-solving approach [8] - The design of the community entrance and interior spaces emphasizes comfort and emotional value, creating a true haven for residents [8] Group 3: New Community Spaces - Yuexiu Xingyue aims to create emotionally resonant living spaces with features like "Water Rhythm Homecoming" and "Sakura Avenue," fostering daily interactions and community vitality [12] - The company plans to organize various community activities to enhance social engagement and create a vibrant living environment [12] Group 4: New Ecosystem - The project is strategically located in the core area of Zhuxinzhuang, benefiting from proximity to major transportation lines and high-quality resources, forming a "walkable" lifestyle circle [13][14] - Yuexiu Property's vision as a "land gene decoder" reflects its commitment to efficiently integrating urban resources and contributing to city development [14] Group 5: Market Performance - Yuexiu Property has achieved significant sales success in Beijing, ranking first in total sales amount among real estate companies in the first half of 2025 [19] - The company has successfully launched multiple high-demand projects, demonstrating its ability to translate blueprints into tangible living experiences [19][20] Group 6: Strategic Positioning - The company's approach is rooted in a forward-looking judgment of industry trends, redefining "delivery" as the starting point for deepening relationships with customers [29] - Yuexiu Property's delivery practices in Beijing illustrate a shift in the real estate competition from "product strength" to "lifestyle strength," indicating a future focus on the depth of living content and sustainable operations [29]

当中国房地产行业从高歌猛进的"黄金时代"，步入以"品质"和"体验"为竞争核心的下半场，"交付"这个 关键词的语义正在被彻底刷新。它不再是建筑施工的终点或一份合同的简单履行，而是检验房企综合实 力的试金石，是品牌承诺的极尽兑现，更是承载用户美好生活期待的起点。 在这一行业价值重塑的关键节点，越秀地产在北京市场率先推进"好房子 新交付"体系化实践，完成了 一场从"交付产品"到"交付生活方式"的价值跃迁。 星樾至美交付："好房子 新交付"理念的生动实践 10月30日，越秀地产入局昌平的首发之作——越秀·星樾项目迎来至美交付。这次交付不仅是越秀地产 在北京市场的一次重要亮相，更是其"新交付"理念的生动实践。 在"新聚场"维度，越秀·星樾着力构建情感共生的生活场域。园区内，"水韵归家仪仗"、"中轴樱花大 道"、"户外景观会客厅"、"星空儿童乐园"及"林下步道"等多元空间，不再是静态的园林装饰，而是承 载日常互动与社区活力的容器。世间至美的相逢，不过一句「楼下见」，社群运营让美好日常化。未 来，越秀地产携手"美好生活合伙人"，将继续组织各类社群活动，比如品茗、登山、手作……这些活动 将社区打造成一个永不落幕的"热爱发生地 ...

Core Viewpoint - The transaction involves Yuexiu Property selling 65% of its stake in Beijing Haizhen Real Estate Co., Ltd. to China Resources Land for 4.149 billion RMB, aimed at enhancing capital turnover efficiency and supporting new project developments [1][2][4][9] Group 1: Transaction Details - Yuexiu Property's subsidiary, Wuhan Kangjing Investment Co., Ltd., is the seller, while the buyer is Beijing Runzhi Commercial Operation Management Co., Ltd., a subsidiary of China Resources Land [1][2] - After the sale, Yuexiu Property will indirectly hold approximately 34.87% of the target company [3] - The target company was established on November 14, 2024, and holds the land in the Gongde Temple area [2] Group 2: Project Background - Yuexiu Property acquired the Gongde Temple land for 6.383 billion RMB on November 5, 2024, with a floor price of approximately 71,600 RMB per square meter and a premium rate of 15% [5] - The project, named Heyue Wangyun, includes 14 residential buildings with a total of 693 units, with sizes ranging from approximately 99 to 179 square meters and a sales guidance price of 105,000 RMB per square meter [7] - The project achieved a remarkable opening sales rate of 90% and a total contract sales amount of approximately 41.12 billion RMB from January to April 2025, representing a 37% increase year-on-year [7] Group 3: Strategic Implications - The sale is expected to allow Yuexiu Property to quickly recover capital, enhancing capital turnover efficiency and supporting the development of new projects [4][9] - The transaction reflects a strategic adjustment by Yuexiu Property in the current market environment, optimizing capital allocation and improving market competitiveness [9] - For China Resources Land, acquiring a 65% stake solidifies its leading position in the project and expands its market share in Beijing's Haidian District [8][9]