Core Viewpoint - Philips is leading a revolution in shaving technology with the launch of its new "Philips Rotating Care Shaver," which combines effective shaving with skin-friendly features, enhancing the overall shaving experience for men [4][12]. Industry Trends - There is a noticeable trend among male consumers who increasingly value the shaving experience and are more focused on the functionalities of electric shavers. The market is divided into two main types: foil and rotary shavers, with rotary shavers being more suitable for Asian skin types [3][6]. - The electric shaver industry shows positive growth signals, with male consumers contributing significantly to online sales, indicating a previously overlooked market potential [3][21]. Product Innovation - Philips has maintained its leading position in the electric shaver market by continuously innovating. The new "Rotating Care Shaver" features advanced technologies such as dual-layer blades and SkinIQ Pro customization, which cater to individual user needs [10][11]. - The introduction of the "Rotating Care" shaver represents a new product category that emphasizes both shaving efficiency and skin care, aiming to enhance the ritual of shaving for men [4][12]. Consumer Preferences - Key consumer demands for shavers include shaving efficiency, comfort, safety, portability, and ease of cleaning. There is a growing preference for traditional wet shaving among younger consumers, reflecting a desire for skincare and ritualistic grooming [6][7]. - The collaboration with celebrity spokesperson Jay Chou aims to attract a younger demographic while reinforcing the brand's image among older consumers [19][21]. Market Position - Philips holds the highest market share in the electric shaver segment in China, with a reported 43.7% market share in 2021. The company continues to innovate while enhancing consumer experiences through interactive marketing strategies [21][22].