Core Insights - The trend of product segmentation is becoming a key development logic for exhibitors at the China International Import Expo [2] Group 1: Product Segmentation by Usage Scenarios - Mootaa launched a green natural product line at the expo, covering three household cleaning scenarios: clothing cleaning, bathroom descaling, and kitchen grease removal [3] - The SKU for the Chinese market was increased from 4 to 7, with a focus on specialized products like kitchen cleaners and floor cleaners, adapting to local needs for effective grease removal [3] - Mootaa's retail scale in the Chinese market has reached 400 million RMB, with a compound annual growth rate of over 30% [3] Group 2: Product Segmentation by Target Demographics - Philips introduced the new Series 9 Pro shaver, priced around 3000 RMB, targeting high-net-worth individuals seeking quality [4] - The company also launched a budget-friendly shaver aimed at young consumers, priced at around 100 RMB, catering to students and early-career professionals [4] - Philips' previous product, the Pebble Shaver, is designed for business travelers, priced between 500 and 800 RMB, emphasizing portability and long battery life [4] Group 3: Product Segmentation by Efficacy - Kao's freeplus brand showcased a new cleansing oil targeting makeup removal, expanding its product line based on the popular cleansing cream [5] - The brand has previously introduced oil-control cleansing creams tailored to Chinese consumers, and the new cleansing oil is part of a broader localization strategy [5] - Kao's other brand, Meishuli, has adapted its products to meet unique Chinese consumer needs, such as steam eye masks and foot-soaking products, which have shown strong sales performance [5]

Core Viewpoint - Philips is leading a revolution in shaving technology with the launch of its new "Philips Rotating Care Shaver," which combines effective shaving with skin-friendly features, enhancing the overall shaving experience for men [4][12]. Industry Trends - There is a noticeable trend among male consumers who increasingly value the shaving experience and are more focused on the functionalities of electric shavers. The market is divided into two main types: foil and rotary shavers, with rotary shavers being more suitable for Asian skin types [3][6]. - The electric shaver industry shows positive growth signals, with male consumers contributing significantly to online sales, indicating a previously overlooked market potential [3][21]. Product Innovation - Philips has maintained its leading position in the electric shaver market by continuously innovating. The new "Rotating Care Shaver" features advanced technologies such as dual-layer blades and SkinIQ Pro customization, which cater to individual user needs [10][11]. - The introduction of the "Rotating Care" shaver represents a new product category that emphasizes both shaving efficiency and skin care, aiming to enhance the ritual of shaving for men [4][12]. Consumer Preferences - Key consumer demands for shavers include shaving efficiency, comfort, safety, portability, and ease of cleaning. There is a growing preference for traditional wet shaving among younger consumers, reflecting a desire for skincare and ritualistic grooming [6][7]. - The collaboration with celebrity spokesperson Jay Chou aims to attract a younger demographic while reinforcing the brand's image among older consumers [19][21]. Market Position - Philips holds the highest market share in the electric shaver segment in China, with a reported 43.7% market share in 2021. The company continues to innovate while enhancing consumer experiences through interactive marketing strategies [21][22].