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吉利银河星耀8正式上市 剑指品牌年销百万辆目标
Zheng Quan Ri Bao Wang· 2025-05-11 08:00
Core Insights - The launch of the Geely Galaxy Starry 8 marks a significant milestone for the Geely Galaxy brand, aiming to become a key driver in achieving the target of one million annual sales [1][5] - The pricing strategy emphasizes user-driven decisions rather than market-driven, reflecting a focus on accessible luxury for consumers [1][4] Product Features - The Starry 8 offers two powertrain options: the Thunder EM-P and EM-i, with the EM-P version achieving a torque of 605 N·m and a 0-100 km/h acceleration in just 6.49 seconds, while the EM-i version boasts a fuel consumption of 3.36 L per 100 km [2] - Safety features include a native electric hybrid architecture, a star-shaped cage body design, and advanced safety systems, setting new benchmarks in the industry [2][3] Market Performance - As of April 30, the Geely Galaxy brand has surpassed 930,000 units in cumulative sales, with expectations to reach one million within May, achieving this milestone in just 25 months [3] - The brand's rapid growth is supported by popular models like the Galaxy E5 and Star Wish, with the Starry 8 expected to further enhance sales potential [3] Technological Advancements - The growth of Geely Galaxy is attributed to the "Smart Geely 2025" strategy, which includes core technologies like the Starry AI Cloud Power and the Shield Battery System [3] - Geely plans to invest 2 billion yuan in a comprehensive safety testing center to enhance its safety brand image [3] Channel Strategy - Geely Galaxy has established over 1,000 sales networks and employs a dual-channel strategy for fuel and electric vehicles, focusing on deepening market penetration in lower-tier cities [4] - The Starry 8 is priced 20% to 30% lower than competitors in the traditional C-class car market, emphasizing a balance of performance and energy efficiency [4] Brand Philosophy - Geely Galaxy aims to democratize high-end configurations through technological innovation, positioning the Starry 8 as a pivotal product in the competitive landscape of electric vehicles [5]