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起个大早,赶上大集”:奇瑞新能源跻身行业前五的“赶集之路
Zheng Quan Ri Bao Wang· 2025-11-05 07:49
Core Insights - Chery Group has achieved significant growth in the new energy vehicle sector, with October 2025 sales surpassing 110,000 units, marking a 54.7% year-on-year increase, and a cumulative sales figure nearing 700,000 units for the first ten months of the year, reflecting a 73.1% increase [1][2] Group 1: Transformation and Design - Chery's transformation began with a deep reflection on its identity, evolving from a "tech-focused" brand to one that emphasizes user experience and aesthetic appeal [2] - The company has established ten design centers globally, employing over a thousand international designers, which has led to significant improvements in design quality, evidenced by awards such as the two Red Dot Design Awards for the new QQ concept car [2][3] - Chery's commitment to quality is demonstrated by its establishment of over 100 enterprise standards that exceed national benchmarks, leading to recognition as the only domestic brand to win five awards in J.D. Power's 2025 China Vehicle Series Research [3] Group 2: Product Matrix and Market Positioning - Chery's product matrix in the new energy sector is thriving, with multiple successful models such as the Fengyun A9L and Jietu Zongheng G700, which have garnered significant sales and set new market benchmarks [4][6] - The Fengyun T11, described as a redefinition of luxury, received nearly 30,000 pre-orders and over 38,000 orders within 24 hours of its launch, indicating strong market acceptance [4][6] Group 3: Global Strategy and Smart Technology - Chery's global strategy has led to the export of 1.06 million vehicles in the first ten months of the year, with a remarkable 240% increase in sales in the European market [7][8] - The company has introduced advanced technologies such as AI smart vehicle architecture and L4 autonomous driving, showcasing its commitment to innovation in the smart vehicle sector [8] - Chery's approach to smart technology extends beyond vehicles, with successful commercialization of its墨甲 robots in various international markets, indicating a broader vision for growth in the "smart electric" era [8] Group 4: Long-term Vision and Industry Impact - Chery's recent achievements reflect a long-term commitment to quality, innovation, and strategic growth, positioning the company as a significant player in the global automotive industry [9] - The company's evolution from producing affordable vehicles to redefining luxury and smart electric vehicles illustrates a broader trend in the transformation of China's manufacturing sector [9]
“起个大早,赶上大集”:奇瑞新能源跻身行业前五的“赶集之路”
Zheng Quan Ri Bao· 2025-11-05 07:37
Core Insights - Chery Group has achieved significant growth in the new energy vehicle sector, with monthly sales surpassing 110,000 units in October 2025, marking a 54.7% year-on-year increase, and a cumulative sales figure nearing 700,000 units for the year, reflecting a 73.1% growth [2][20] - The company has undergone a transformation in its design philosophy, moving from a technical focus to a more holistic approach that includes aesthetics and user experience, evidenced by the success of its new QQ concept car, which won two German Red Dot Design Awards [5][6] - Chery's commitment to quality and safety has led to it being recognized as the only domestic brand to win five awards in J.D. Power's 2025 China Vehicle Series Research, establishing it as a "Five Crown King" in the industry [7][10] Product Matrix - Chery's product lineup in the new energy sector is thriving, with the Fengyun A9L achieving over 10,000 sales for three consecutive months and the Jietu Zongheng G700 receiving over 15,000 orders within 24 hours of its launch [12][13] - The Fengyun T11, described as a redefinition of luxury by Chery's chairman, has garnered nearly 30,000 pre-orders and over 38,000 orders within 24 hours of its launch, indicating strong market acceptance [12][13] Global Strategy - Chery has exported 1.06 million vehicles from January to October 2025, marking the fastest pace for a Chinese brand to exceed one million exports in a year, with a notable 2.4-fold increase in sales in the European market [14][20] - The company is advancing its global strategy by transitioning from simple product exports to localized ecological implementations, enhancing its presence in various international markets [14][16] Technological Advancements - Chery has made significant strides in intelligent technology, launching over ten globally leading technologies, including AI smart chassis and L4-level autonomous driving systems, showcasing its commitment to innovation [16][18] - The company emphasizes the importance of quality alongside technological advancements, aiming to navigate the challenges of electrification and intelligence with a strong focus on safety and reliability [18][20]
风云A9L预售启幕,奇瑞智造一工厂给出百万级豪华平权答案
Zhong Guo Qi Che Bao Wang· 2025-06-27 01:12
Core Viewpoint - The launch of the Fengyun A9L, priced between 159,000 and 229,900 yuan, represents a significant declaration of value from the Chinese automotive industry to the global high-end market, showcasing its ambition to compete with luxury C-class sedans worldwide [1][13][15] Group 1: Manufacturing Excellence - The Chery Intelligent Manufacturing Factory features advanced automation with four fully automated high-speed production lines, capable of producing 300,000 vehicles annually while ensuring zero defects in key components [5] - The painting workshop is equipped with 38 adhesive robots and 92 painting robots, ensuring a high-quality finish that can last over ten years [5] - The welding and adhesive application workshop utilizes over 660 intelligent robots and an AI vision system to monitor welding points, contributing to the vehicle's enhanced safety performance [7][8] Group 2: Product Quality and Engineering - The Fengyun A9L embodies the "true C-class" luxury through the use of top-grade materials, exceptional noise and vibration control, and meticulous attention to detail [12] - The vehicle's performance is driven by an efficient power system and precise tuning, while its intelligence is supported by cutting-edge technology for a convenient user experience [12] - The rigorous quality control process ensures that the Fengyun A9L meets global standards, reflecting Chery's commitment to luxury and reliability [12][13] Group 3: Market Positioning and Value Proposition - The pre-sale price of the Fengyun A9L is a strategic move to democratize luxury, making high-end automotive experiences accessible to a broader audience [13][15] - The vehicle aims to redefine the standards of global C-class sedans, breaking away from traditional definitions of luxury and offering advanced manufacturing, luxurious experiences, and top-tier safety features [15]
吉利银河星耀8正式上市 剑指品牌年销百万辆目标
Zheng Quan Ri Bao Wang· 2025-05-11 08:00
Core Insights - The launch of the Geely Galaxy Starry 8 marks a significant milestone for the Geely Galaxy brand, aiming to become a key driver in achieving the target of one million annual sales [1][5] - The pricing strategy emphasizes user-driven decisions rather than market-driven, reflecting a focus on accessible luxury for consumers [1][4] Product Features - The Starry 8 offers two powertrain options: the Thunder EM-P and EM-i, with the EM-P version achieving a torque of 605 N·m and a 0-100 km/h acceleration in just 6.49 seconds, while the EM-i version boasts a fuel consumption of 3.36 L per 100 km [2] - Safety features include a native electric hybrid architecture, a star-shaped cage body design, and advanced safety systems, setting new benchmarks in the industry [2][3] Market Performance - As of April 30, the Geely Galaxy brand has surpassed 930,000 units in cumulative sales, with expectations to reach one million within May, achieving this milestone in just 25 months [3] - The brand's rapid growth is supported by popular models like the Galaxy E5 and Star Wish, with the Starry 8 expected to further enhance sales potential [3] Technological Advancements - The growth of Geely Galaxy is attributed to the "Smart Geely 2025" strategy, which includes core technologies like the Starry AI Cloud Power and the Shield Battery System [3] - Geely plans to invest 2 billion yuan in a comprehensive safety testing center to enhance its safety brand image [3] Channel Strategy - Geely Galaxy has established over 1,000 sales networks and employs a dual-channel strategy for fuel and electric vehicles, focusing on deepening market penetration in lower-tier cities [4] - The Starry 8 is priced 20% to 30% lower than competitors in the traditional C-class car market, emphasizing a balance of performance and energy efficiency [4] Brand Philosophy - Geely Galaxy aims to democratize high-end configurations through technological innovation, positioning the Starry 8 as a pivotal product in the competitive landscape of electric vehicles [5]
零跑成为第二家盈利的新势力后:提高效率,全速前进
晚点LatePost· 2025-01-17 07:46
零跑要做汽车界的优衣库——不是性价比,而是高品价比。 2024 年的车市印证了车企 CEO 们 "淘汰赛开启" 的残酷预言,价格战中,增长的代价越来越高。零跑是少 有的规模和利润同时增长的公司:2024 年内,零跑的月销量从年初的 1 万多涨至年尾的 4 万多,2024 年 四季度净利润转正,成为理想汽车后第二家盈利的新势力。 这个进程也超出零跑管理层此前的预期。他们原本预计要到一年后才能完成单季度利润转正目标:零跑的 产品集中在大众市场,这里对手最多、最强,是比亚迪、吉利等大车企的市场腹地。 成立 9 年,零跑过去并不太被注意,直到 2024 年的销量大幅增长,同行、对手开始试图拆解它的增长诀 窍。一些人很快发现,作为一家创业公司,零跑的增长来源于明确和克制:集中在大众市场,集中研发资 源,围绕一个目标,没有分散发力,以 "成本 + 效率" 模式做透一片市场并发挥规模优势。 启发来自 2023 年——或者说是教训,2021 年、2022 年,C01、C11 接连交付,销量表现却不好,2022 年,零跑销量共计 11.1 万辆,其中微型车 T03 占比超过 55%。第二年,特斯拉开年就打起价格战,零跑 1 月 ...