2026年的车市开局，比想象中更冷。 元旦假期，国内乘用车市场终端表现疲软，整体客流较去年同期明显下滑，市场需求收缩，虽然国补已经及时跟上，但消费者观望情绪浓厚。除少数品牌 通过短期追加补贴政策刺激实现订单增长外，多数车企面临订单量大幅下滑的压力。 从一些机构在部分城市的调研数据来看，自主品牌普遍承压，比亚迪、零跑、奇瑞等头部品牌本月前3天订单量较12月周末下滑超50%，主要受政策预期 落空及品牌补贴力度减弱影响。 相比之下，吉利银河凭借"超级补贴+国补无忧"政策维持相对韧性，一些门店订单量达8-10台；特斯拉受益于品牌溢价及新增客源，订单量维持在15-18 台，但较12月周末仍下滑30%以上。新势力品牌中，理想门店订单量仅4-5台（主要为L6），鸿蒙智行3天仅60台，较10月、12月周末腰斩。 在开局不利的大环境下，宝马率先甩出王炸，成为2026年车市价格战的首个破局者，31款车型集体下调指导价，旗舰级的宝马7系部分版本最高直降30.1 万元，入门级的宝马1系也有2.3万元的优惠。 这场开局就官降的手段，瞬间在汽车行业引发震动，毕竟宝马作为豪华品牌头部企业，此前很少参与大规模直接降价，此次放下身段，被业内解 ...

2025年，中国汽车市场进入结构性变革深化期，市场竞争更趋白热化、技术迭代持续加速、消费需求分化升级，叠加全球贸易环境复杂化与供应链重构的双 重压力，行业淘汰赛进程不断加快……面对一系列的严峻挑战，吉利汽车集团依托于"一个吉利"战略的深度整合与全面落地，以吉利、领克、极氪多品牌协 同聚能的强大体系力穿越周期，释放强劲的发展韧性，不仅圆满收官"智能吉利"2025战略，更交出了年度总销量超302万辆、同比增长39%，新能源销量近 169万辆、同比增长90%，累计销量破2000万辆的出色答卷。这持续创新高的里程碑背后，印证了"一个吉利"战略的前瞻性与实践成效，标志着吉利汽车集 团以战略协同为核心，在产品矩阵创新、全域AI技术突破、全球化生态拓展等领域实现体系化突破，以"韧稳行远"的增长态势，为中国汽车产业在变革中实 现高质量韧性发展树立了可借鉴的实践范本。 9款全新智能新能源车、数十款产品焕新，油电齐发力强化韧性增长底气 在汽车行业转型深化、市场竞争格局重构的2025年，产品矩阵的系统性构建与价值升级，是吉利汽车集团穿越周期、实现高质量韧性增长的核心支撑。这一 年，吉利汽车集团以"全品类覆盖、多品牌协同、技术全赋能 ...

加入轩辕同学 ， 成就新汽车人! 设计 | 张 萌 作者 | 杜 咏 芳 编辑 | 黄 大 路 2025 年 10 月 15 日，第十三届轩辕奖正式启动。 历经十三载淬炼，穿越市场浮沉，轩辕奖的大幕再次落下。 iCAR 超级V23 以 下 是 2 0 2 6 第 十 三 届 轩 辕 奖 获奖 名 单 这一次， 轩辕奖 依然坚守着那句不变的承诺： " 独立于商业，独立于权力，独立于关系 " 。 当价格战硝烟弥漫行业，当营销声量掩盖产品本质，轩辕奖坚持用最专业的眼光、最严谨的测试、最独立的判断，寻找那些真正 的国民好车 。 在襄阳达安检测中心，每一款提名车型都经历了静态感知、智能座舱、辅助驾驶、驾控检验等全方位严苛测试；在评审会议中，每一次讨论都基 于数据、专业与共识。 市场的共识很清晰： 消费者不缺购买力 ，但是可能缺乏能够真正打动他们的产品；行业也不需要很多花里胡哨的奖项，而是需要一个 敢于说真话 的标尺。 2025年12月20日，除了中国年度 十佳汽车以外，第十三届 轩辕奖 还同时评选出了十四款中国年度提名汽车。 这些 脱颖而出的 车型不仅代表了当前 中国汽车工业在 特定维度的 创新 突破 ，更指向了未来出 ...

2025年12月12日，吉利全球全域安全中心正式启用。 这座建筑面积8.2万平方米、建设耗资超20亿元的"安全试炼场"，打破多项吉尼斯世界纪录，致力于打 造"全球最大综合型安全试验室"。 坚守"安全至上"的品牌基因 吉利对于产品安全性的执着，早已镌刻在品牌的基因里。 10多年来，吉利通过欧洲研发中心，不仅学习沃尔沃的技术精髓，更注重掌握设计方法论：把真实事故 汇聚成研发数据；从设计草图到车辆报废全流程都确保严格执行安全标准，实现产品全生命周期验证。 基于吉利自主研发的全方位安全管理体系（GTSM），再汲取沃尔沃的设计理念，吉利的研发效率显著 提升，以前耗时半年的碰撞仿真测试仅需一个月就能出结果。 经过多年创新实践，吉利显著提升自身产品的安全性。2016年，吉利提出"安全识别圈"理念，将汽车安 全理念从传统的"撞了之后怎么办"前置到"没撞之前怎么防"，形成从预警到救援的闭环。目前，吉利旗 下所有车型碰撞测试标准都严格比照沃尔沃标准。截至2025年7月，在全球各大汽车权威安全评测里， 吉利已经获得一系列最高安全评级，整体评价位于行业前列。 向汽车行业全球标准制定者转型 吉利全球全域安全中心的启用，是吉利安全战略的 ...

Core Viewpoint - The newly launched A06 model from Changan Qiyuan has seen a significant increase in customer interest and sales, particularly in the electric vehicle segment, indicating a positive market reception and potential growth for the brand [3][4]. Sales Performance - The A06 has experienced a doubling of daily customer visits to showrooms, with 80% of visitors specifically interested in this model, leading to over 30 pre-orders shortly after its launch [3]. - The electric version of the A06 accounts for approximately 80% of total sales, with the 630 Shuxiang Ultra and 630 Laser Ultra configurations being the most popular, both priced at 139,900 yuan [4][17]. Customer Demographics - The customer base for the A06 has expanded significantly, now including individuals aged 20-40 with stable jobs, such as nurses, teachers, and small business owners, contrasting with the previous focus on younger, style-driven buyers [3][7]. Reasons for Purchase - Customers are drawn to the A06 for its stylish design, high-quality interior, and competitive pricing, which offers a strong value proposition [7]. Competitive Landscape - The A06 is frequently compared to models such as the Xiaopeng MONA M03, Dongfeng Nissan N7, and Geely Galaxy Xingyao 8, indicating a competitive market environment [12]. Financing Options - The A06 offers attractive financing options, including a 0% interest loan for amounts up to 100,000 yuan over five years, making it financially accessible for a broader audience [18]. Customer Feedback - Initial customer feedback has been limited, primarily focused on the speed of vehicle delivery, as the demand for the A06 has outpaced supply [20]. Maintenance Costs - The maintenance costs for the A06 are relatively low, with basic servicing for the range-extended version costing between 400-500 yuan and for the electric version between 120-180 yuan [22]. Customer Rights and Incentives - The A06 offers several customer incentives, including a five-year 0% interest financing plan and potential subsidies for trade-ins, enhancing its appeal in the market [23].

Core Insights - Chery's new model, the Windcloud A9L Glory (four-wheel drive), has been officially launched with a price range of 171,900 to 226,900 yuan, aiming to strengthen its position in the mid-to-high-end sedan market [1][6] Group 1: Product Positioning and Market Strategy - The Windcloud A9L is positioned as Chery's C-class flagship sedan, with over 10,000 units delivered monthly for three consecutive months since its initial launch in July [1][6] - The new model targets the plug-in hybrid sedan market, competing primarily with BYD Han L DM and Geely Galaxy Xingyao 8 [3] Group 2: Specifications and Features - The Windcloud A9L boasts a length of 5018mm and a wheelbase of 3000mm, surpassing the dimensions of the BYD Han L [3] - High-end features include luxury rear seats with a Maybach-style stitching, electric adjustments, heating, ventilation, and massage functions, along with a 13.7L smart refrigerator and wireless charging [3][5] - The vehicle is powered by the Kunpeng Super Energy Electric Hybrid CDM 6.0 system, achieving a thermal efficiency of 45.79%, with a pure electric range of 260km [5] Group 3: Intelligent Driving Capabilities - The Windcloud A9L Glory Falcon 700 version features a self-developed advanced driving system based on Momenta R6, capable of handling complex driving scenarios [5] - The system utilizes a combined computing power of 16,000P to address various high-frequency driving situations [5] Group 4: Brand Recognition and Global Strategy - Chery Windcloud faces challenges in brand recognition as it transitions to a global market presence, with the A9L aiming to enhance the influence of Chinese high-end brands internationally [6]

Core Insights - Changan Qiyuan has launched a new model, the Qiyuan A06, to strengthen its presence in the mainstream new energy vehicle market [2][3] - The A06 includes six pure electric models and two range-extended models, with prices ranging from 109,900 to 149,900 yuan for electric models and 119,900 to 129,900 yuan for range-extended models [2] - The company aims to focus resources on the 100,000 to 150,000 yuan market segment to improve its current sales structure [2] Product Strategy - The A06 is positioned as a mid-large sedan, targeting young families, and is part of a broader lineup that includes the A07, A05, Q07, and Q05 [2] - Changan Qiyuan's product range spans from 50,000 to 300,000 yuan, with a significant portion of sales concentrated in the 100,000 to 150,000 yuan price range [2] - The company has adopted a "big single product" strategy, aiming to develop models with annual sales of 200,000 units, focusing on the Q07, A07, and A06 [4] Competitive Landscape - The Qiyuan A06 faces competition from models such as BYD Qin PLUS, Geely Galaxy Xingyao 8, and Xpeng MONA3 [3] - The A06 features high-end specifications, including an 800V silicon carbide high-voltage platform, advanced charging technology, and a comprehensive sensing system, positioning it as a competitive offering in the market [3] Sales Performance - Since its launch in August 2023, Changan Qiyuan has sold over 300,000 vehicles, but it still faces challenges in becoming a mainstream brand compared to leading competitors like BYD and Geely [3] - The company has set ambitious sales targets of 500,000 units by 2026 and 1 million units by 2027 [3]

Core Insights - Geely Auto Group has achieved record sales in October 2025, with total sales exceeding 300,000 units and new energy vehicle sales reaching nearly 178,000 units, marking a significant market momentum [1][5] - The company showcased its diverse intelligent new energy vehicle lineup during the 2025 Hangzhou Marathon, integrating green technology and smart services into the event [1][2] Sales Performance - In October 2025, Geely's total passenger vehicle sales reached 307,133 units, a year-on-year increase of 35% and a month-on-month increase of 12% [5] - Year-to-date sales for the first ten months exceeded 2.477 million units, reflecting a 44% year-on-year growth [5] - New energy vehicle sales in October reached 177,882 units, a 64% year-on-year increase, with cumulative sales for the year surpassing 1.345 million units, up 106% year-on-year [5] Technological Integration - Geely's vehicle lineup for the marathon included advanced technologies such as low energy consumption, ultra-fast charging, and long-range capabilities, enhancing both event efficiency and user experience [3][4] - The company has invested in AI technology, creating an ecosystem that integrates big data and advanced computing, showcasing its commitment to innovation in the automotive sector [4] Community Engagement - Geely's participation in the marathon reflects its commitment to supporting local economic development and promoting sports and cultural integration in Zhejiang [4] - The company actively engaged its employees and media representatives in the marathon, embodying the spirit of perseverance and positivity [3]

Core Insights - The article discusses the sales performance and customer demographics of the Geely Galaxy Starry 8, highlighting its appeal among specific consumer segments and the competitive landscape in the automotive market [2][3][5]. Sales Performance - The local Geely dealerships reported an average of 16-17 customer visits daily, with approximately 30% interested in the Starry 8. Last month, 99 vehicles were delivered, with 11 being Starry 8s [2]. - The most popular configurations in stock are the 130km EM-i Premium and Deluxe versions, with silver being the dominant color choice [2]. Customer Demographics - The majority of buyers are males aged 25-50, including blue-collar workers and small business owners, with a 70% trade-in rate for daily commuting purposes [3]. - A notable case involved a couple who compared multiple models before choosing the Starry 8 for its aesthetics, sound system, and comfort, despite initially seeking a lower price through negotiations [3]. Competitive Landscape - Competing models frequently compared include BYD Han, Chery A9L, and others, with the Starry 8 being favored for its value, spaciousness, and attractive design [5][6]. - The Starry 8 faces challenges from brands like BYD, particularly regarding battery technology perceptions, despite using the same supplier, CATL [8]. Pricing and Discounts - The manufacturer has implemented a price reduction of ¥10,000, along with promotional offers such as free compulsory insurance, effectively reducing costs by an additional ¥950 [10]. - Some dealerships are reportedly offering additional discounts of ¥2,000-¥3,000 to attract buyers [10]. Customer Feedback - Common complaints from customers include occasional system glitches and the small size of the instrument panel, which some older users find challenging to operate [17]. - Regular maintenance costs are approximately ¥650 per service, with intervals set at one year or 10,000 kilometers [19]. Purchase Incentives - Specific customer groups, such as teachers and emergency service personnel, can receive a ¥2,000 subsidy, which should be confirmed prior to purchase [20]. - The Starry 8's intelligent driving features and in-car data plan are only complimentary for the first five years, after which fees will apply [21].

Core Insights - The launch of the Galaxy Flyme Auto S1.9.0 system introduces new features aimed at enhancing user experience and vehicle safety [2] Feature Enhancements - The system upgrade includes customizable lock sounds, a polar light theme, and voice control for the co-driver's rest feature [2] - A new "Sentinel Mode" has been introduced, which activates video recording when suspicious individuals approach the vehicle and alerts the owner in case of abnormal vibrations [2] - The APA parking assistance feature now supports over 300 complex parking scenarios, showcasing its adaptability [2] User Experience Improvements - Eight functional optimizations have been made, including an upgrade of Amap to version 8.1.0 [2] - The HUD (Head-Up Display) has been enhanced to show estimated arrival times and remaining mileage [2] - QQ Music has been revamped to include a premium member section featuring Hi-Res and vinyl music sources [2] - Additional features include a welcome function for the co-driver's seat, improvements in NOA (Navigation on Autopilot) driving assistance, enhanced strategies for avoiding large vehicles, and upgraded parking functionalities [2]