电商+直播

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电商直播增强黑龙江“同江大米”品牌影响力
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-07-29 00:29
Core Viewpoint - The integration of e-commerce and live streaming has significantly enhanced the market reach and sales of "Tongjiang Rice," leveraging the unique natural conditions and strict quality control in Tongjiang Town, Heilongjiang Province [1][2]. Group 1: Company Overview - Tongjiang Rice is produced in a region with favorable natural conditions, specifically in the Sanjiang Plain, benefiting from high-quality irrigation water from the Heilong River [1]. - The company has adopted an "e-commerce + live streaming" model to connect directly with consumers, resulting in daily sales of 200 to 300 orders within two months of launching live streaming [1]. Group 2: Market Strategy - The use of live streaming has increased the visibility and market share of Tongjiang Rice, with a focus on promoting its unique qualities and organic farming practices [2]. - The establishment of a rice processing cooperative in Tongjiang Town further supports the local agricultural economy and enhances product value [2]. Group 3: Quality Assurance - Tongjiang Rice benefits from a dual advantage of natural growth conditions and stringent quality control measures, including the exclusive use of organic fertilizers to eliminate pesticide and chemical fertilizer residue [1]. - In 2016, Tongjiang Rice was awarded a geographical indication trademark, underscoring its quality and regional significance [1].
以赛促产 以赛兴业
Ren Min Ri Bao Hai Wai Ban· 2025-05-21 22:12
Group 1 - The article highlights the innovation of a smart wireless electronic transmission system for bicycles, which allows for gear shifting in just 1.5 seconds, significantly faster than traditional systems that take 2 to 3 seconds. This technology has received national patent protection and is priced at one-third of similar foreign products [1] - The bicycle industry in Xingtai City, particularly in Guangzong County, has a complete production chain, enabling the manufacturing of high-end bicycle components, including gear systems and smart sensors, which were previously a bottleneck in the industry [1] - The digital economy in Pingxiang County has been boosted by a decade-long push for "e-commerce + live streaming," resulting in a mature ecosystem with over 10,000 practitioners and 8,000 active online stores, effectively connecting production and sales [2] Group 2 - Xingtai City is actively promoting cycling events and creating high-quality cycling routes, which has led to a surge in cycling activities and increased sales of bicycles and related products [3] - The Hebei Tianwang Bicycle Technology Co., Ltd. has shifted its focus to producing sports bicycles and racing bikes, resulting in a 25% increase in product sales and a 25% rise in foreign trade orders after participating in cycling events [3] - The synergy between cycling events and production is creating new opportunities for the traditional bicycle industry, driving consumption expansion and industrial upgrades in Xingtai [3]