Core Viewpoint - The integration of e-commerce and live streaming has significantly enhanced the market reach and sales of "Tongjiang Rice," leveraging the unique natural conditions and strict quality control in Tongjiang Town, Heilongjiang Province [1][2]. Group 1: Company Overview - Tongjiang Rice is produced in a region with favorable natural conditions, specifically in the Sanjiang Plain, benefiting from high-quality irrigation water from the Heilong River [1]. - The company has adopted an "e-commerce + live streaming" model to connect directly with consumers, resulting in daily sales of 200 to 300 orders within two months of launching live streaming [1]. Group 2: Market Strategy - The use of live streaming has increased the visibility and market share of Tongjiang Rice, with a focus on promoting its unique qualities and organic farming practices [2]. - The establishment of a rice processing cooperative in Tongjiang Town further supports the local agricultural economy and enhances product value [2]. Group 3: Quality Assurance - Tongjiang Rice benefits from a dual advantage of natural growth conditions and stringent quality control measures, including the exclusive use of organic fertilizers to eliminate pesticide and chemical fertilizer residue [1]. - In 2016, Tongjiang Rice was awarded a geographical indication trademark, underscoring its quality and regional significance [1].