Core Viewpoint - The integration of e-commerce and live streaming has significantly enhanced the market reach and sales of "Tongjiang Rice," leveraging the unique natural conditions and strict quality control in Tongjiang Town, Heilongjiang Province [1][2]. Group 1: Company Overview - Tongjiang Rice is produced in a region with favorable natural conditions, specifically in the Sanjiang Plain, benefiting from high-quality irrigation water from the Heilong River [1]. - The company has adopted an "e-commerce + live streaming" model to connect directly with consumers, resulting in daily sales of 200 to 300 orders within two months of launching live streaming [1]. Group 2: Market Strategy - The use of live streaming has increased the visibility and market share of Tongjiang Rice, with a focus on promoting its unique qualities and organic farming practices [2]. - The establishment of a rice processing cooperative in Tongjiang Town further supports the local agricultural economy and enhances product value [2]. Group 3: Quality Assurance - Tongjiang Rice benefits from a dual advantage of natural growth conditions and stringent quality control measures, including the exclusive use of organic fertilizers to eliminate pesticide and chemical fertilizer residue [1]. - In 2016, Tongjiang Rice was awarded a geographical indication trademark, underscoring its quality and regional significance [1].

Group 1 - The 34th Harbin International Economic and Trade Fair (Harbin Fair) opened to the public, showcasing a variety of local products and attracting significant attention from visitors [1] - The exhibition featured a 3-meter long, 600-pound sturgeon specimen, which became a popular photo opportunity for attendees [1] - High-quality agricultural products from Songjiang, such as rice and soybeans, were prominently displayed, highlighting the region's geographical advantages and attracting buyers [1] Group 2 - The Hezhe ethnic group's fishing culture was showcased through creative cultural products that blend traditional and modern elements, enhancing visitor engagement [2] - All-terrain snowmobiles were featured, demonstrating Songjiang's industrial strength in winter sports equipment and contributing to the lively atmosphere of the fair [2] - The cross-border e-commerce section utilized live streaming to engage a global audience, showcasing the efficiency of digital trade [2]