Core Insights - The article highlights the transformative impact of live-streaming e-commerce on the agricultural economy of Shanghe, shifting from traditional sales methods to a comprehensive supply chain upgrade [1][2][7] - Shanghe has become a hub for e-commerce development, evidenced by significant growth in live-streaming sales and the establishment of various e-commerce training programs [3][4][6] E-commerce Growth - The company "Yi Mu Di Gua" has leveraged e-commerce to grow rapidly, utilizing platforms like Taobao and Pinduoduo since 2017, and has established a self-operated logistics center for efficient distribution [1][2] - In the first five months of this year, Shanghe recorded 10,956.2 million live-streaming sales, a year-on-year increase of 151.7%, with sales revenue reaching 1.289 billion yuan, up 292.3% [2] Training and Talent Development - Shanghe has conducted 27 e-commerce training sessions, training 1,078 individuals and fostering local influencers in the live-streaming space [4][5] - The establishment of a network of e-commerce professionals and a "党建联盟" (Party Building Alliance) has facilitated resource sharing and experience exchange among industry players [5] Brand and Product Development - The introduction of the "Gu Xiang Xiao Huo Lang" public brand has allowed local products to gain consumer trust and market presence, enhancing brand recognition [6] - Shanghe is focusing on building a sustainable e-commerce ecosystem that integrates regional culture, quality products, and digital innovation [6][7] Logistics and Infrastructure - The establishment of a county-level public warehousing and logistics center has improved efficiency, reducing shipping costs significantly from 4 yuan/kg to 1.8 yuan/kg, a 55% decrease [7] - The integration of logistics resources has enabled Shanghe to handle a monthly sorting volume of up to 1.4 million packages, supporting the growing e-commerce demand [7] Future Outlook - The Shanghe government aims to leverage e-commerce as a key driver for industrial upgrading and rural revitalization, with plans to enhance product resource integration and promote local stories [7] - The focus will be on creating a comprehensive service system for e-commerce that supports growth and competitiveness in the market [7]

Core Insights - The article emphasizes the transformation and upgrading of the commercial economy in Shanghe, positioning 2025 as a pivotal year for high-quality development through innovative practices and breakthroughs [1] E-commerce Development - The rise of live-streaming e-commerce has significantly changed the sales model in Shanghe, moving from traditional selling to a comprehensive supply chain upgrade [1] - Companies like "Yi Mu Di Gua" have rapidly grown by leveraging e-commerce platforms, with a self-operated warehouse in Shanghe serving as a logistics hub for sweet potatoes [2][3] - The Shanghe National Agricultural Science and Technology Park has established e-commerce accounts for various flower species, achieving monthly online sales exceeding 60,000 yuan during peak market conditions [3] Economic Impact - From January to May, Shanghe recorded 10,956.2 million live-streaming sales, a year-on-year increase of 151.7%, with sales revenue reaching 1.289 billion yuan, accounting for one-sixth of the city's total live-streaming sales [3] - The local government has recognized Shanghe as a model for e-commerce development, receiving multiple honors for its initiatives [3] Talent Development - The region has conducted 27 e-commerce training sessions, training 1,078 individuals and fostering local influencers in the live-streaming space [5] - The establishment of a network of e-commerce professionals has been encouraged through alliances, enhancing resource sharing and industry collaboration [5] Infrastructure and Logistics - Shanghe has built a county-level public warehousing and logistics center, integrating five logistics companies, which has significantly reduced shipping costs by 55% [7] - The logistics center has achieved a monthly sorting volume of up to 1.4 million packages, showcasing the efficiency of the local e-commerce infrastructure [7] Future Outlook - The local government aims to leverage e-commerce as a key driver for industrial upgrading and rural revitalization, with plans to enhance brand competitiveness and optimize the e-commerce ecosystem [7] - The "Guxiang e-Ma Hong" brand was launched to promote local products, aiming to tell the story of Shanghe and deepen the integration of digital economy with local culture [7]