在商河的田间地头、果蔬大棚、花卉基地,一部手机、一盏补光灯,正悄然改写产销模式。从单一卖货到 全链升级,从个体创业到构建产业生态,如今,直播电商正以多元形态赋能商河经济发展。方寸屏幕,链接起 商河与广阔的市场,打开了一扇经济发展的新大门。 记者 王贝艺 报道 电商遍地开花 壹亩地瓜可以说是依托电商起步的农货商家,他们经由线上零售平台迅速成长,按济南壹亩地瓜有限公司 董事长刘朝丽的话来说,自己"是正好踏在了电商蓬勃发展的时代里,踏在了流量里。" 实际上,淘宝、拼多多等电商零售平台站内本身就有直播功能,也是相对较早的直播电商市场参与者。大 约从2017年起,除了运营电子商铺,壹亩地瓜依托平台作为流量"入口",试探性地涉足直播领域。 2022年,壹亩地瓜启用了位于商河的自营产地仓。这座占地约6000平米的产地仓,也成为红薯的"中转枢 纽"——从各地采购而来的红薯在此完成分拣、分级打包等工序后,发往全国各地,送到消费者手中。壹亩 地瓜的直播场景,除了田间地头,便是工厂内打包、发货的忙碌场景。 走进商河县国家农业科技园区花卉种植基地的温室,凉爽的空气扑面而来,映入眼帘的是一片亮丽的"花 海"。工作人员正有条不紊地忙碌, ...

Core Insights - The article emphasizes the transformation and upgrading of the commercial economy in Shanghe, positioning 2025 as a pivotal year for high-quality development through innovative practices and breakthroughs [1] E-commerce Development - The rise of live-streaming e-commerce has significantly changed the sales model in Shanghe, moving from traditional selling to a comprehensive supply chain upgrade [1] - Companies like "Yi Mu Di Gua" have rapidly grown by leveraging e-commerce platforms, with a self-operated warehouse in Shanghe serving as a logistics hub for sweet potatoes [2][3] - The Shanghe National Agricultural Science and Technology Park has established e-commerce accounts for various flower species, achieving monthly online sales exceeding 60,000 yuan during peak market conditions [3] Economic Impact - From January to May, Shanghe recorded 10,956.2 million live-streaming sales, a year-on-year increase of 151.7%, with sales revenue reaching 1.289 billion yuan, accounting for one-sixth of the city's total live-streaming sales [3] - The local government has recognized Shanghe as a model for e-commerce development, receiving multiple honors for its initiatives [3] Talent Development - The region has conducted 27 e-commerce training sessions, training 1,078 individuals and fostering local influencers in the live-streaming space [5] - The establishment of a network of e-commerce professionals has been encouraged through alliances, enhancing resource sharing and industry collaboration [5] Infrastructure and Logistics - Shanghe has built a county-level public warehousing and logistics center, integrating five logistics companies, which has significantly reduced shipping costs by 55% [7] - The logistics center has achieved a monthly sorting volume of up to 1.4 million packages, showcasing the efficiency of the local e-commerce infrastructure [7] Future Outlook - The local government aims to leverage e-commerce as a key driver for industrial upgrading and rural revitalization, with plans to enhance brand competitiveness and optimize the e-commerce ecosystem [7] - The "Guxiang e-Ma Hong" brand was launched to promote local products, aiming to tell the story of Shanghe and deepen the integration of digital economy with local culture [7]