Core Insights - This year's Black Friday has been labeled as the "longest in history" by Amazon, lasting 12 days from November 20 to December 2, but it has resulted in unprecedented challenges for sellers [1][2] Group 1: Sales Performance - Many Amazon sellers reported that their order volumes were even lower than usual during Black Friday, contrary to expectations of a sales peak [2] - Aggressive price-cutting strategies from leading brands have further squeezed the profit margins of small and medium-sized sellers [2] Group 2: Competitive Landscape - The competitive landscape has intensified, with platforms like Temu, SHEIN, and TikTokShop attracting significant consumer attention through low prices and promotional strategies [2] - Traditional platforms such as Walmart and AliExpress have also extended their Black Friday promotions, further fragmenting market share [2] Group 3: Consumer Behavior - Economic uncertainty and inflation pressures have made consumers more cautious, impacting their spending behavior during the Black Friday period [2] Group 4: Platform Dynamics - While Amazon's overall Gross Merchandise Volume (GMV) increased due to the extended promotional period, seller participation and satisfaction have significantly declined [3] - The conflict between short-term gains for the platform and long-term ecosystem health highlights structural issues within the e-commerce industry [3] Group 5: Future Implications - The evolution of Black Friday reflects market changes and opportunities, emphasizing the need for collaboration between platforms and sellers to restore the event's original spirit of mutual benefit [3] - If the current trends continue, Black Friday risks losing its appeal and may become just another ordinary sales day [3]