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江永:跨界联动聚合力 电商赋能香柚增收
Sou Hu Cai Jing· 2025-12-17 11:46
源口瑶族乡古调村香柚种植户周朋民说:"我种15亩香柚,产量约10万斤。电商直销每斤比卖给收购商多赚1.7元,今年纯收入比去年增加约17万元。" 目前,该县共有电商主体560余家,预计香柚电商年销售额达1.12亿元,带动农户亩均增收8000元以上。如今,江永香柚每天约有10万斤通过电商物流发往 全国各地,两大集散仓日均发货量超30吨,为乡村振兴注入新动能。 今日永州讯(通讯员 陈丽华 杨志霞)当前,江永香柚进入集中销售期,当地通过部门跨界联动+场景带货等电商创新模式,让香柚飘香全国。连日来,江 永县源口瑶族乡古调村的直播间里人气高涨,县消防救援大队与村干部联手推介当地特产香柚,一边向网友讲解香柚的特色,一边讲解冬季防火常识,吸引 众多网友参与互动。 源口瑶族乡古调村委委员周凌旭介绍:"往年香柚只靠传统渠道卖,今年消防大队帮着我们直播带货,一场就吸引3万多人观看,给电商销售开了个好头。" 江永县被誉为"中国香柚之乡",今年全县香柚种植面积达13.8万亩,是当地农业支柱产业之一。为拓宽销路,江永县整合多部门资源,通过领导干部带头出 镜直播推介、借势湘超联赛、联动球员代言以及精准对接电商平台等系列举措,依托党政机关公 ...
从田埂到“松子王国”:电商赋能吉林农人的坚守与奋斗
Zhong Guo Xin Wen Wang· 2025-09-29 08:37
Core Insights - The article highlights the transformative journey of a farmer, E Shouhai, who leveraged e-commerce to revitalize his agricultural business and contribute to rural economic development [1][3][10] Group 1: Background and Initial Struggles - E Shouhai's early life was characterized by reliance on traditional farming methods, facing challenges such as poor infrastructure and weather dependency [3][6] - The turning point came when he decided to shift from selling pine nuts at low prices to establishing a dedicated pine nut collection business, using a second-hand tricycle for transportation [3][6] Group 2: Overcoming Adversity - A devastating fire destroyed his warehouse containing over 400 tons of pine nuts, leading to significant financial and reputational damage [6][10] - With support from friends and small loans, he managed to restart his business, demonstrating resilience and determination [6][10] Group 3: E-commerce Integration - The discovery of e-commerce opportunities, particularly through platforms like JD.com, marked a significant shift in his business model, allowing for broader market access [10][11] - The partnership with JD.com in 2017 resulted in a fivefold increase in sales, with annual supply reaching nearly 2,000 tons, transforming his operation into a leading local enterprise [10][11] Group 4: Community Impact and Future Aspirations - E Shouhai's business model includes long-term purchase agreements with local farmers, ensuring fair prices and boosting the local economy [11] - The company has expanded its reach beyond domestic markets, utilizing cross-border e-commerce to export products internationally, showcasing the potential of rural entrepreneurship [11]