Core Viewpoint - The article discusses the rising issue of high return rates in the women's clothing industry, particularly during holiday periods, and how merchants are responding with measures like oversized tags to deter returns [2][5][13]. Group 1: Return Rates and Merchant Responses - During the recent May Day holiday, merchants reported a staggering return rate exceeding 100%, with some days reaching as high as 300% [5][13]. - Merchants are increasingly focused on reducing return rates rather than maximizing sales during holidays, indicating a shift in strategy [8][14]. - The introduction of oversized tags aims to create discomfort for consumers, thereby reducing the likelihood of wearing the clothing and subsequently returning it [12][19]. Group 2: Consumer Behavior and Industry Challenges - High return rates in the women's clothing sector are attributed to various factors, including consumer expectations and product quality issues [20][21]. - Many consumers express dissatisfaction with the fit and quality of clothing, leading to a high volume of returns [21][27]. - The trend of consumers wearing items before returning them has become a significant concern for merchants, with some instances leading to severe financial losses [18][25]. Group 3: Cost Implications and Industry Dynamics - The use of oversized tags increases production and operational costs for merchants, which can exacerbate financial pressures in an already challenging market [8][22]. - The women's clothing industry is facing intense competition and price wars, leading to store closures and a challenging retail environment [21][25]. - Merchants are also burdened with additional costs related to returns, including storage, logistics, and labor, which further strain their financial resources [16][26]. Group 4: Regulatory and Platform Changes - Recent changes in e-commerce platform policies aim to address high return rates by modifying return processes and enhancing merchant protections [28][30]. - New regulations emphasize that returned items must be in good condition, which could help mitigate the issue of consumers returning worn items [30].

(文/孙梅欣 编辑/张广凯） 自带"热搜体质"的七匹狼，今年上半年的业绩却"热"不起来。 七匹狼近期公布的半年业绩显示，公司上半年营收13.75亿元，同比略降5.93%。然而，归属上市公司股 东净利润降幅则达到13.93%，仅剩1.6亿元；归属上市公司股东扣非后净利润，更是大幅下滑61.35%， 缩水到只有2910.63万元。 值得注意的是，上半年公司经营活动产生的现金流量为净流出2259.8万元，同比骤降245.21%。 作为国内最为知名男装品牌之一，七匹狼似乎自带"热搜体质"。近期的"3人带4孩多次续面"的事件中， 因面馆老板在视频中"阴阳"7名顾客为"七匹狼"，使得大量网友要求七匹狼起诉面馆老板。 七匹狼官方随后甚至下场回应发布声明，表示对网友留言的感谢，呼吁大家理性讨论，并表示秉持开放 包容的态度，尊重社会多元的价值观。"但对于违法乱纪行为，我们也绝不姑息，必要时一定会依法维 权。" 而去年七匹狼创始人周少雄的儿子周力源，与特步创始人丁水波女儿丁佳敏的婚礼，也被视为"豪门联 姻"的范本，占据各大新闻头条。 从公告来看，周力源目前也在家族企业中任职，担任七匹狼董事、副总经理的职务。 然而从业绩表现来看， ...