Core Viewpoint - The company, Kefu Medical Technology Co., Ltd., is aiming for a dual listing on the Hong Kong Stock Exchange, leveraging its strong performance in the home medical device sector, while also facing challenges in maintaining growth and profitability [1][2]. Company Overview - Kefu Medical, known for its "Beibeijia" posture correction brand, has transformed from a small company in Changsha, Hunan, into a leading player in the home medical device market over the past 20 years [3]. - The company started with basic medical products and strategically integrated the Beibeijia brand, revitalizing it through technological upgrades and channel innovations [3][4]. Financial Performance - Kefu Medical's revenue for 2022 was approximately 2.98 billion RMB, with a slight decline to 2.85 billion RMB in 2023, followed by a recovery to 2.98 billion RMB in 2024 [9][10]. - The company reported a net profit of 302 million RMB in 2022, which decreased to 253 million RMB in 2023 but rebounded to 312 million RMB in 2024, indicating a volatile yet improving profitability trend [12][14]. Product Segmentation - The rehabilitation aids segment has shown significant growth, with revenue increasing from 526 million RMB in 2022 to 1.04 billion RMB in 2024, making it the largest revenue source for the company [10][12]. - In contrast, health monitoring and respiratory support products experienced a decline in revenue, with a drop of 16.7% and 41.35% respectively in 2024, attributed to post-pandemic normalization and increased competition [12][14]. Sales Channels - Kefu Medical has established a strong online presence, achieving 19.90 billion RMB in online sales in 2024, a year-on-year increase of 8.94%, while offline sales showed signs of recovery with 8.51 billion RMB in 2024 [18][19]. - The company is also expanding its international footprint, with overseas revenue growing over 200% in 2025, although it still represents a small portion of total revenue [19][20]. Challenges and Strategic Focus - The company faces challenges in balancing short-term gains from established products like Beibeijia with long-term investments in innovation [20]. - High sales expenses, which reached 9.73 billion RMB in 2024, are a concern, as they significantly impact net profit margins despite rising gross margins [14][15].

Core Insights - The community group buying model, once favored by capital, is facing decline as major players withdraw from the market, leading to speculation about its sustainability and the rise of instant retail as a new battleground [1][3][4] - Instant retail is emerging as a response to consumer demand for immediacy, with major companies like Meituan, JD, and Alibaba investing heavily to capture a share of this trillion-yuan market [1][6][11] Community Group Buying - Community group buying combines online ordering with offline pickup, aiming to reduce costs by eliminating intermediaries and lowering logistics expenses [2] - The model saw massive capital influx starting in late 2020, with companies like Meituan and Pinduoduo offering substantial subsidies to attract users, leading to unsustainable growth [2][3] - The decline is attributed to overestimation of market potential, underestimation of costs, and low customer loyalty due to reliance on price-sensitive consumers [3][4] Instant Retail - Instant retail focuses on meeting the immediate needs of consumers, offering delivery within 30 minutes, and is projected to exceed 1 trillion yuan by 2025 [6][11] - Major players are establishing clear strategies in instant retail, with Meituan leading the market, followed by Alibaba and JD, all leveraging their logistics and supply chain strengths [6][7][9] - Instant retail addresses real consumer demand for speed and convenience, particularly in fresh produce and daily necessities [6][11] Challenges and Opportunities - Instant retail faces challenges such as high delivery costs and low profit margins, similar to community group buying, with intense competition leading to price wars [8][10] - The market is expected to consolidate, with smaller retailers struggling to survive, while larger chains may expand through acquisitions [9][10] - To thrive, instant retail platforms must focus on optimizing supply chains, enhancing service quality, and shifting towards higher-priced offerings to improve margins [11][12]