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“电影+旅游”“电影+文创”点亮消费新场景 文旅市场亮点纷呈
Yang Shi Wang· 2025-06-22 07:51
Group 1 - The 27th Shanghai International Film Festival concluded on June 22, showcasing films from 71 countries and regions, with over 400 films screened across 1,500 sessions [1][3] - The festival attracted approximately 484,000 attendees, with nearly 30% of the audience coming from outside the local area [3] - The estimated economic benefit generated by the festival for related industries, including transportation, accommodation, dining, tourism, and retail, reached approximately 4.997 billion yuan [3] Group 2 - The festival featured over 30 categories of official cultural and creative products, with more than 60 new items, including plush keychains and artistic bookmarks, marking the largest variety of cultural products in the festival's history [5] - Many cinemas launched their own cultural products, with popular items including replica fridge magnets and interchangeable movie poster magnets [7] - Unique cultural products inspired by David Lynch's films and the "Jue Jue Spirit" design based on the Golden Goblet Award were also introduced, becoming popular among fans [8]