"东风快递"爆米花桶颇受青睐。 国庆中秋档电影正在热映，灯塔专业版数据显示，截至10月3日20时，档期票房已突破9亿元，其中《志 愿军：浴血和平》《731》《刺杀小说家2》《浪浪人生》《震耳欲聋》暂列档期票房前五名。 记者走访了多家影城后发现，有些上映多日的影片在一些影院依然热门，比如9月5日公映的纪录电影 《窗外是蓝星》。作为中国首部在太空拍摄的实景电影，该片口碑不俗，豆瓣评分高达8.6分。在太平 洋影城（北京中关村店），一个七岁的小女孩被妈妈领着来看这部电影，母亲陈女士告诉记者，自己想 让孩子从小就接受科普电影的熏陶，"前段时间一直很忙，没想到这部电影还没下映，我们就过来 了。"该影城的一位工作人员告诉记者，这部影片之所以一直在这家影城很受欢迎，可能跟附近高校 多、学生多有关。记者看到，光是10月4日，该片就排了6场，仅次于《志愿军：浴血和平》和《刺杀小 说家2》。 票价成为今年国庆档吸引观众的一个重要手段。灯塔专业版数据分析师陈晋告诉记者，今年国庆档影片 类型丰富，涵盖了历史战争（《志愿军：浴血和平》《731》）、奇幻动作（《刺杀小说家2》）、喜剧 家庭（《浪浪人生》）、动画（《三国的星空第一部》《猪猪 ...

Core Insights - The National Day and Mid-Autumn Festival film season has seen box office revenue surpassing 900 million yuan, with top films including "The Volunteer Army: Bloodbath for Peace" and "731" leading the charts [1][3]. Group 1: Box Office Performance - As of October 3, the box office for the holiday period exceeded 900 million yuan, with "The Volunteer Army: Bloodbath for Peace," "731," "Assassination Novelist 2," "Lifelong Life," and "Deafening" being the top five films [1]. - "731" has adopted a promotional ticket price of 19.9 yuan, significantly boosting its performance in lower-tier markets, where it has captured 35% of its box office from fourth-tier cities [3]. Group 2: Promotional Activities - Cinemas are implementing various promotional activities to attract audiences, such as membership discounts and special offers, including a "W+ Membership 3rd Anniversary" event at Wanda Cinemas [1][2]. - The average ticket price for the first day of the holiday season was 38.7 yuan, down from 41 yuan the previous year, effectively lowering the barrier for audience attendance [2]. Group 3: Film Variety and Audience Engagement - The film lineup this year includes a diverse range of genres, catering to different audience demographics, including historical war films, fantasy action, family comedies, and animated features [2]. - The documentary "The Blue Planet Outside" has maintained popularity since its release, indicating a strong interest in educational films among families [4]. Group 4: Market Environment - The extended holiday period this year has created a favorable market environment for new releases, allowing films to benefit from a longer tail effect [4]. - High-rated films like "The Volunteer Army: Bloodbath for Peace" and "The Proof of Bi Zhengming" are expected to see box office growth in the latter half of the holiday [4].