Box Office Performance - The box office for the National Day and Mid-Autumn Festival period has surpassed 900 million yuan as of October 3, with top films including "The Volunteer Army: Blood and Peace," "731," "Assassination Novelist 2," "The Life of Langlang," and "Deafening" [2] - The average ticket price for the first day of the National Day period was 38.7 yuan, a decrease from 41 yuan in the same period last year, indicating a lowered viewing threshold [5] Promotional Activities - Cinemas are implementing various promotional activities to attract audiences, such as the "W+ Member Third Anniversary" event at Wanda Cinemas, offering IMAX ticket vouchers and membership benefits [3] - The "Dongfeng Express" popcorn bucket, designed in a missile shape, is being offered at a special price of 59.9 yuan for ticket holders, highlighting its thematic relevance to the film "The Volunteer Army: Blood and Peace" [3] Film Variety and Audience Engagement - The National Day film lineup includes a diverse range of genres, catering to different audience demographics, including historical war films, fantasy action, family comedies, animations, and crime dramas [5] - The film "731" has adopted a promotional ticket price of 19.9 yuan, which has significantly boosted its performance in lower-tier markets, achieving high box office rankings [5] Long Tail Effect of Quality Films - Quality films like "The Volunteer Army: Blood and Peace" and "The Proof of Bi Zhengming" are expected to maintain strong box office performance even after the holiday period, benefiting from the extended holiday and positive word-of-mouth [6] - The documentary "Outside is the Blue Planet," which has received high ratings, continues to attract audiences, particularly in areas with a high concentration of students [6]