总台记者 曾侃：在位于上海徐汇区的国际传媒港CMG融媒影城，从大年初一早上9点多钟开始，一直到晚上结束营业，每一个影厅排得满满当当。有了春 节假期的加持，电影在春节期间还呈现出两个新特点：一个是跟着电影去旅游，看到喜欢的场景说走就走；另外一个是随着电影在消费。 （央视财经《第一时间》）从紧张跌宕的国安谍战，到粗粝酣畅的硬派武侠；从想象绚烂的东方科幻，到温情洋溢的合家欢动画，春节档影片总有一部能触 动你的心弦。为了迎接春节档，各地的影院做了哪些准备？电影市场又有什么新特点？ 大年初一"春节档"首日，排片上座率最高的电影是下午一点五十分的这一场。除夕看春晚，睡到自然醒，中午吃口饭，下午看电影。所以，以电影院为圆心 的15分钟交通圈内能提供的消费业态有多丰富，为大家带来多少体验，一张电影票能带来的消费可能就有多少。 就像国际传媒港，是上海徐汇区西岸滨江的商业核心地带，只要天气不错，就是重要的生活圈。随着春节的脚步越近，大家停留的脚步也越来越多，浓浓年 味儿和现代楼宇交相辉映。当看到传统技艺和现代电影艺术在同一个空间交错的时候，这就是一幅特别美好的蒙太奇。所以电影很重要，电影周边很重要， 电影院周边也很重要。 转载请 ...

Core Insights - The box office revenue during the National Day holiday reached 1.835 billion yuan, with 50.07 million viewers, indicating a significant cultural demand shift among audiences [2][3] - The total box office for the year has reached 43.789 billion yuan, reflecting an 18.98% year-on-year growth [2] Group 1: Box Office Performance - The top five films during the holiday were: "The Volunteer Army: Blood and Peace" (450 million yuan), "731" (345 million yuan), "Assassination Novelist 2" (295 million yuan), "Life of the Waves" (219 million yuan), and "Deafening" (175 million yuan) [2] - The strong box office performance is attributed to a deeper cultural demand and emotional value sought by audiences, moving beyond mere storytelling [2] Group 2: Market Trends and Ecosystem - The film market is transitioning from a "box office economy" to a "diversified ecosystem," showcasing the continuous vitality and potential of the Chinese film industry [3] - The synergy between films and tourism, as seen with "Life of the Waves" boosting tourism in Quanzhou, demonstrates a closed-loop consumption model [3] - The popularity of film-related merchandise throughout the year indicates the commercial value of quality film IPs and the expansion of the film ecosystem from "content consumption" to "peripheral consumption" [3] - The multi-faceted ecosystem model of "content + scene + derivatives" is crucial for breaking traditional consumption boundaries and providing lasting vitality to cultural consumption [3]