今年国庆档，电影市场格外热闹。历史、奇幻、喜剧、动画等多个类型，内容丰富，阵容强大，从热血 沸腾的大制作到笑点密集的轻喜剧，一站式满足人们各种观影需求，为观众呈现丰富多彩的银幕盛宴。 多种类型百花齐放 据灯塔专业版数据，今年国庆档影片在类型丰富度和整体品质上依然保持多元化趋势和较高水准，奇 幻、动作、战争、剧情、动画、历史、喜剧、犯罪等多种类型影片同台竞技，满足了不同年龄、不同偏 好观众的需求。 《志愿军》三部曲收官之作《志愿军：浴血和平》聚焦抗美援朝第五次战役后直至签署停战协议期间中 国志愿军"边打边谈"的作战历程，讲述战士们浴血奋战终将敌军打上谈判桌的故事。影片《刺杀小说家 2》中现实世界与小说异世界交织，讲述陷入人生低谷的小说家和其笔下角色一起拯救双世界危机的故 事。历史题材动画电影《三国的星空第一部》、经典影视动画续作《猪猪侠·一只老猪的逆袭》等也为 青少年观众提供多元化观影选择。 技术创新重塑观影体验 今年国庆档，技术创新重塑着人们的观影体验。在奇幻动作片《刺杀小说家2》中，赤发鬼的每根毛发 都在颤动，观众仿佛伸手便能触碰到异世界的飞檐斗拱。3000个特效镜头整体占比达68%，是国产电影 视效水平提 ...

每经记者｜毕媛媛 每经编辑｜陈柯名 向江林 10部新片激战国庆档，谁有赢家之姿？ 据灯塔专业版数据，截至10月2日上午9时，2025年国庆档票房达4.25亿元，《志愿军：浴血和平》《刺杀小说家2》《浪浪人生》暂列票房前三。 | 头 2025国庆档 · 新片票房榜 · | | | | --- | --- | --- | | .25 . | 总票房 (含点映及预售) | | | 2025-10-02 09:10:00 更新 1 | | | | 会 灯塔专业版 | | | | 档期票房榜单 总票房(含点映及预售) | 11 | | | 15036.45 | 志愿军:浴血和平 | | | ◎ 淘票票评分9.6 | | 总场次41.9万 | | 总人次375.6万 | 上映3天 | | | 8669.85 | 刺杀小说家2 | | | ⊙ 淘票票评分9.4 | | 总场次29.5万 | | 总人次209.8万 | 上映2天 | | | 6616.25 | 浪浪人生 | | | ◎ 淘票票评分9.5 | | 总场次21.9万 | | 总人次163.6万 | 上映3天 | | 令人意外的是，上映近半月的《731》率先成为" ...

截至9月29日22时11分，2025年国庆档新片预售总票房（含点映）已突破1亿元。《震耳欲聋》《刺杀小 说家2》《志愿军：浴血和平》暂列预售票房榜前三。 中国电影评论学会产业专委会副会长、秘书长朱玉卿在接受上海证券报记者采访时表示，今年国庆档影 片类型多元、题材丰富，既有高规格、高工业化的大片《刺杀小说家2》，又有主流商业大片《志愿 军：浴血和平》，还有喜剧影片《浪浪人生》等，可满足不同受众的观影需求。 记者盘点发现，上市公司成为本次电影国庆档的"主力军"。中国电影董事长傅若清在2025年半年度业绩 说明会上表示，预计国庆档将延续暑期档热度，取得较好成绩。 今年国庆档电影新片海报受影迷关注 ◎记者 杨翔菲 果麦文化在今年国庆档推出首部主投主控的《三国的星空第一部》。该动画电影由知名学者易中天担任 编剧、监制，并邀请多位历史学家共同把关。果麦文化总裁瞿洪斌告诉上海证券报记者："易中天对三 国历史、人物、故事及历史背景下的文化理解都非常独特，既能保证历史严谨性，又能保证文化和故事 叙事的通俗性、亲民性，这种能力会让电影更有吸引力。" 此外，博纳影业、横店影视、华谊兄弟、万达电影、爱奇艺、大麦娱乐、猫眼娱乐等多家境 ...

具体来看，目前共有11部新片定档今年国庆、中秋档期上映，从预售票房表现看，《震耳欲聋》《刺杀 小说家2》《志愿军：浴血和平》将会角逐档期票房冠军。其中，《震耳欲聋》主要出品公司达到8家， 包括中国电影产业集团股份有限公司（以下简称"中国电影"）、天津猫眼微影文化传媒有限公司（以下 简称"猫眼娱乐"）、横店影视股份有限公司等3家上市公司；《刺杀小说家2》主要出品公司有5家，包 括3家上市公司，分别为浙江华策影视股份有限公司、猫眼娱乐、中国电影；《志愿军：浴血和平》主 要出品公司有5家，包括中国电影、博纳影业集团股份有限公司（以下简称"博纳影业"）。 陈晋认为，续集化、系列化、IP化成为今年档期主流。"《志愿军：浴血和平》是系列三部曲的收官之 作，前两部均在国庆档上映，累计观影人次接近5000万，观众基础雄厚；《刺杀小说家2》是商业类型 片成功后的续作，类型特征鲜明。电影IP的系列化，体现了中国电影产业正朝着更加成熟化和工业化的 方向发展。" 程飞介绍，当前市场处于内容供给主导票房弹性的阶段，若无现象级作品撬动，档期票房将更多依赖基 础观影需求的自然释放。预测日均大盘呈现稳定趋势，日均票房预计在3亿元水平，与去年 ...

Box Office Performance - The film "731" has surpassed 1.3 billion yuan in box office revenue, significantly boosting the traditionally slow September movie market and extending this viewing enthusiasm into the upcoming National Day holiday [2] - As of September 25, 2025, the total pre-sale box office for new films during the National Day holiday reached 15.75 million yuan, with "Assassination of the Novelist 2" leading the pre-sale box office rankings [2] Market Trends - September is typically a slow month for the film market, but this year, driven by "731," the monthly box office has exceeded 2.3 billion yuan, far surpassing the same period last year [2] - The upcoming National Day holiday features a diverse range of film genres, including fantasy, action, war, drama, animation, history, comedy, and crime, catering to various audience preferences [3] Film Analysis - "Assassination of the Novelist 2" is currently leading in pre-sales, with a strong emphasis on visual and auditory experiences, and has the highest number of IMAX screenings among all films [3] - The film's pre-sale success indicates sustained interest based on its predecessor's IP, and if it receives positive reviews post-release, its performance during the National Day holiday is expected to be strong [3][4] Audience Demographics - "Assassination of the Novelist 2" has a significant market share in lower-tier cities, with 22.7% of its box office coming from these areas [3] - "The Volunteer Army: Blood and Peace" has a notable audience demographic, with nearly 40% of its pre-sale viewers aged 40 and above, highlighting its appeal to family audiences [4] Industry Impact - The anticipation for the National Day holiday has led to a surge in several film stocks, with notable increases in share prices for companies like Bona Film Group and Light Media [4] - The trend of film sequels and IP series is becoming mainstream, with several films in the National Day lineup being sequels, indicating a shift towards a more mature and industrialized film industry in China [6][7] Box Office Variability - Despite the prevalence of sequels, there is a noticeable polarization in box office performance, with some films exceeding expectations while others fall short [8][9] - The ultimate success of a film is influenced by its quality and audience reception, alongside promotional efforts and market trends [9]

2025.09. 25 作者 | 第一财经 揭书宜 据灯塔专业版数据，截至9月25日17时，2025年国庆档已有8部新片开启预售，累计预售票房（含 点映）超1900万。《刺杀小说家2》《志愿军：浴血和平》《三国的星空第一部》《浪浪人生》 《毕正明的证明》暂列预售票房榜前五名。 回顾历年国庆档，主旋律影片是最受欢迎的一类，诸多爆款都在国庆档诞生，国庆档也是一年中除了 春节档以外最受关注的档期。 一位从事电影行业研究的业内人士对第一财经记者表示，国庆档作为一个档期，2019年才在产业意 义上确定下来。主旋律影片是国庆档的重要标志，但主旋律影片既包括革命历史题材，也包括现实主 义题材，所以国庆档与其他档期并没有特别大的差异性。 第一财经记者查阅往年数据看见，2019年"史上最强国庆档"的票房达到了44.66亿元，主旋律影片 《我和我的祖国》取得了19.7亿元的档期票房。2020年国庆档总票房为39.67亿元，主旋律影片 《我和我的家乡》以18.7亿元领跑大盘。 2021年国庆档以43.85亿元票房收官，电影《长津湖》以30.9亿元票房领跑，并打破"国庆档"影片 票房纪录。受疫情影响，2022年的国庆档只有14.99 ...

《刺杀小说家2》暂时领跑 第三方数据机构显示，截至9月25日9时，2025年国庆档已有8部新片开启预售，累计预售票房（含点 映）超1500万元。《刺杀小说家2》《志愿军3》《三国的星空第一部》《浪浪人生》《毕正明的证明》 暂列预售票房榜前五名。 （于玉金 摄影） 本报（chinatimes.net.cn）记者于玉金 北京报道 《731》票房突破13亿元，成功提振了9月这个传统电影市场淡季，并将这股观影热度延续至即将到来的 国庆档。据猫眼专业版数据，截至9月25日9时，2025年国庆档新片预售总票房（含点映）为1574.94万 元，其中《刺杀小说家2》领跑国庆档预售票房榜，《志愿军：浴血和平》（下称"《志愿军3》"）《三 国的星空第一部》分列二、三位。 国庆档临近，影院宣传已火力全开。本报记者走访时看到，影院大厅的电子屏上，各部大片的预告片正 轮番热播，节日观影氛围扑面而来。 猫眼娱乐市场分析师赖力在接受《华夏时报》记者采访时表示："一般情况下，9月是电影市场表现相对 较冷的档期。今年9月，由于《731》的带动，单月票房已经超过23亿元，远超去年同期。目前看来， 《731》的热度仍然有望延续一段时间，也希望这份 ...

Group 1 - The National Day film market will feature 13 new films and 1 re-release, with a diverse range of genres including war history, fantasy, comedy, animation, and crime, indicating a trend towards audience segmentation and personalized consumption [1] - The overall trend for this year's National Day film market suggests that high-quality films will outperform star-studded blockbusters, reflecting a shift in audience preferences towards quality and reputation [1][2] - The competition for box office leadership is expected to be between "The Volunteer Army: Blood and Peace" and "Assassination of the Novelist 2," with the animated film "The Stars of the Three Kingdoms: Part One" also having a chance to compete due to its strong IP [1][3] Group 2 - "The Volunteer Army: Blood and Peace" is the concluding chapter of Chen Kaige's trilogy, focusing on the Korean War's fifth campaign and the subsequent peace negotiations, featuring a dual narrative structure of military and diplomatic battles [2] - "Assassination of the Novelist 2" returns after four years, with a new story that diverges from the original, featuring advanced production techniques and a significant number of visual effects [3] - "The Stars of the Three Kingdoms: Part One" is the first animated film based on the Three Kingdoms IP, aiming for a series development and emphasizing historical accuracy with the involvement of scholar Yi Zhongtian [4] Group 3 - Comedy films are essential for the National Day box office, with a notable increase in family viewing demand, particularly among audiences aged 35 and above [5] - The comedy lineup includes "Panda Plan 2," "Life of a Dog," and "The Proof of Bi Zhengming," each targeting family audiences with unique storylines and humor [5] - The animated film market is also competitive, with titles like "The Stars of the Three Kingdoms: Part One" and "Extreme City" appealing to younger audiences and families [6] Group 4 - "Thunderous" is a crime drama that follows a deaf lawyer involved in a fraud case, utilizing sign language and low-frequency sound effects to enhance the viewing experience for audiences [7]