Core Insights - The 2023 National Day film market is vibrant, showcasing a diverse range of genres including history, fantasy, comedy, and animation, catering to various audience preferences [1] Genre Diversity - The National Day film lineup maintains a trend of diversity and high quality, featuring genres such as fantasy, action, war, drama, animation, history, comedy, and crime, appealing to different age groups and audience preferences [2] - Notable films include "The Volunteers: Blood and Peace," which focuses on the Korean War, and "Assassination Novelist 2," which intertwines reality and fiction [2] - Audience demographics show that nearly 40% of pre-sale viewers for "The Volunteers: Blood and Peace" are over 40 years old, indicating a strong family viewing trend [2] Series and IP Development - Sequels, series, and IP-based films are becoming mainstream, with "The Volunteers: Blood and Peace" concluding a trilogy that has attracted nearly 50 million viewers [3] - The film "Assassination Novelist 2" is a sequel to a successful commercial film, while "The Three Kingdoms: The Starry Sky Part One" indicates plans for a series of films based on the Three Kingdoms [3] Breakthroughs in Mainstream Themes - Mainstream films are achieving narrative breakthroughs, with "The Volunteers: Blood and Peace" employing a dual narrative structure that intertwines macro historical narratives with micro individual fates [4] - Recent films have shifted from grand narratives to more relatable stories, resonating with audiences, particularly the younger generation [4] Technological Innovations - Technological advancements are reshaping the viewing experience, with "Assassination Novelist 2" featuring 3,000 special effects shots, demonstrating improved visual effects in domestic films [5] - The use of IMAX technology in films enhances the immersive experience, with "The Volunteers: Blood and Peace" utilizing IMAX DMR technology to recreate historical scenes [6] - AI technology is beginning to transform film production, allowing for more precise control over elements like character design and lighting, thus improving industry efficiency [6]

Core Insights - The 2025 National Day film market is competitive with ten new releases, and the box office has reached 4.25 billion yuan as of October 2, 2025, with "The Volunteer Army: Bloodbath and Peace," "Assassination Novelist 2," and "Life of the Waves" leading the box office [1][2]. Box Office Performance - As of October 2, 2025, the top three films by box office revenue are: - "The Volunteer Army: Bloodbath and Peace" with 1.5 billion yuan, 375.6 million attendees, and an average rating of 9.6 on Taopiaopiao [2][3]. - "Assassination Novelist 2" with 866.9 million yuan, 209.8 million attendees, and a rating of 9.4 [2][3]. - "Life of the Waves" with 661.6 million yuan, 163.6 million attendees, and a rating of 9.5 [2][3]. Market Trends - The average ticket price for the first day of the National Day holiday is 38.7 yuan, down from 41 yuan the previous year, indicating a lower barrier to entry for viewers [4]. - The pre-sale box office for the 2025 National Day period reached 1 billion yuan by September 30, 2025, but the speed of reaching this milestone has significantly slowed compared to previous years [6][4]. Audience Behavior - Audience behavior is shifting, with many viewers opting to wait for films to gain popularity or positive reviews before purchasing tickets, reflecting a change from casual entertainment to more value-driven cultural experiences [10][8]. - The film "731," which has been in theaters for nearly half a month, has unexpectedly become a "dark horse," showing strong performance in lower-tier cities, where its box office share is 35% [3][4]. Industry Dynamics - The film industry is experiencing a mixed performance among stocks, with the cultural media index rising by 0.58% on September 30, 2025, while some companies like Huayi Brothers and Golden Shield saw declines [11]. - Chinese film companies are heavily involved in the production of films for the National Day period, with China Film participating in five out of ten new releases, contributing to its stock price increase of 4.62% in the past week [12]. Content Characteristics - The trend of sequels, series, and IP-based films is prominent in the 2025 National Day lineup, indicating a maturation and industrialization of the Chinese film industry [13]. - Predictions suggest that "The Volunteer Army: Bloodbath and Peace" is likely to be the box office champion, while "The Sound of Thunder" may emerge as a surprise hit [14].

Core Insights - The 2025 National Day film market is showing strong pre-sale performance, with total pre-sale box office exceeding 1 billion yuan as of September 29, 2025 [2] - The diversity in film genres and themes is notable, catering to various audience preferences, including high-budget blockbusters and comedies [2][3] - Listed companies are playing a significant role in this year's National Day film lineup, with major titles expected to perform well [4][5] Group 1: Film Market Performance - The pre-sale box office for the National Day films has surpassed 1 billion yuan, with top films including "The Sound of Thunder," "Assassination of the Novelist 2," and "The Volunteer Army: Blood and Peace" [2] - The film industry is experiencing a resurgence in consumer interest, driven by strong summer box office results, which are expected to carry over into the National Day period [6] - The total box office for the year is approaching 42 billion yuan, with projections for the National Day box office to exceed 2 billion yuan [6] Group 2: Industry Trends - The trend of sequels, series, and IP-based films is becoming mainstream, with films like "The Volunteer Army: Blood and Peace" and "Assassination of the Novelist 2" exemplifying this shift [3][5] - Companies are increasingly focusing on cross-industry collaborations based on IP, exploring new consumption models and expanding the influence of films [7] - The development of related IP products and experiences is being prioritized, with companies aiming to enhance audience engagement beyond the cinema [7]

Core Insights - The total box office for the "2025 National Day Holiday New Film Box Office List" has exceeded 700 million yuan as of September 28, with the film "Thunderous" leading with a pre-sale box office of 206.6 million yuan [1] - The diversity in film genres and overall quality remains strong, catering to various audience preferences [1] - The National Day holiday box office is expected to reach 2.4 billion yuan, supported by historical narrative themes and an extended consumption window due to the holiday [1] Film Performance - Eleven new films are scheduled for release during the National Day and Mid-Autumn Festival, with "Thunderous," "Assassination of the Novelist 2," and "The Volunteer Army: Blood and Peace" competing for the top box office spot [2] - "Thunderous" has eight production companies involved, including three listed companies, while "Assassination of the Novelist 2" has five production companies, including three listed ones [2] - The trend of sequels, series, and IP-based films is prominent this year, indicating a maturation and industrialization of the Chinese film industry [2] Market Dynamics - The current market is characterized by content supply driving box office elasticity, with a stable daily average box office expected around 300 million yuan, consistent with last year's performance [2]

Box Office Performance - The film "731" has surpassed 1.3 billion yuan in box office revenue, significantly boosting the traditionally slow September movie market and extending this viewing enthusiasm into the upcoming National Day holiday [2] - As of September 25, 2025, the total pre-sale box office for new films during the National Day holiday reached 15.75 million yuan, with "Assassination of the Novelist 2" leading the pre-sale box office rankings [2] Market Trends - September is typically a slow month for the film market, but this year, driven by "731," the monthly box office has exceeded 2.3 billion yuan, far surpassing the same period last year [2] - The upcoming National Day holiday features a diverse range of film genres, including fantasy, action, war, drama, animation, history, comedy, and crime, catering to various audience preferences [3] Film Analysis - "Assassination of the Novelist 2" is currently leading in pre-sales, with a strong emphasis on visual and auditory experiences, and has the highest number of IMAX screenings among all films [3] - The film's pre-sale success indicates sustained interest based on its predecessor's IP, and if it receives positive reviews post-release, its performance during the National Day holiday is expected to be strong [3][4] Audience Demographics - "Assassination of the Novelist 2" has a significant market share in lower-tier cities, with 22.7% of its box office coming from these areas [3] - "The Volunteer Army: Blood and Peace" has a notable audience demographic, with nearly 40% of its pre-sale viewers aged 40 and above, highlighting its appeal to family audiences [4] Industry Impact - The anticipation for the National Day holiday has led to a surge in several film stocks, with notable increases in share prices for companies like Bona Film Group and Light Media [4] - The trend of film sequels and IP series is becoming mainstream, with several films in the National Day lineup being sequels, indicating a shift towards a more mature and industrialized film industry in China [6][7] Box Office Variability - Despite the prevalence of sequels, there is a noticeable polarization in box office performance, with some films exceeding expectations while others fall short [8][9] - The ultimate success of a film is influenced by its quality and audience reception, alongside promotional efforts and market trends [9]

Core Viewpoint - The article discusses the upcoming National Day film season in 2025, highlighting the diversity of film genres and the significance of patriotic films in this period, which has become a key time for box office success in China [3][5]. Film Pre-sales and Box Office Trends - As of September 25, 2025, eight new films have started pre-sales, accumulating over 19 million in pre-sale box office, with "Assassination Novelist 2," "The Volunteer Army: Blood and Peace," and "The First Part of the Starry Sky of the Three Kingdoms" leading the pre-sale rankings [3]. - Historical data shows that the 2019 National Day box office reached 4.466 billion, with the patriotic film "My Country and I" earning 1.97 billion during the period [3][4]. Audience Demographics and Film Types - The current National Day film season features a variety of genres including fantasy, action, war, drama, animation, history, comedy, and crime, catering to diverse audience preferences [5]. - "The Volunteer Army: Blood and Peace" has a significant audience demographic of 40 years and older, while "The Life of Lang Lang" appeals more to younger viewers in first-tier cities [5]. Trends in Film Production - The article notes a trend towards sequels, series, and IP-based films, with "The Volunteer Army: Blood and Peace" being the concluding part of a trilogy and "Assassination Novelist 2" as a sequel to a successful commercial film [6]. - The development of film IP series indicates a maturation and industrialization of the Chinese film industry [6].

Core Insights - The film "731" has surpassed 1.3 billion yuan in box office revenue, significantly boosting the traditionally slow September movie market and extending this momentum into the upcoming National Day holiday [2][5] - The pre-sale box office for new films during the 2025 National Day holiday has reached 15.74 million yuan, with "Assassination of the Novelist 2" leading the pre-sale rankings [2][3] Box Office Performance - September's total box office has exceeded 2.3 billion yuan, far surpassing the same period last year, largely due to the success of "731" [2][5] - "Assassination of the Novelist 2" is currently leading in pre-sale ticket sales, indicating strong audience interest based on its predecessor's success [4][6] Film Diversity and Audience Engagement - The National Day film lineup features a diverse range of genres including fantasy, action, war, drama, animation, history, comedy, and crime, catering to various audience preferences [3][4] - "Assassination of the Novelist 2" has a significant presence in IMAX screenings, with 753 showings on its opening day, and a notable 22.7% of its box office coming from lower-tier cities [3][4] Competitive Landscape - Other films in the National Day lineup, such as "The Volunteer Army: Blood and Peace" and "The First Part of the Stars of the Three Kingdoms," also show strong pre-sale performance and audience engagement [2][4] - "The Volunteer Army: Blood and Peace" has a high proportion of viewers aged 40 and above, indicating strong family viewing appeal [4][6] Industry Trends - The trend of film sequels and IP series is becoming mainstream, with several films in the National Day lineup being sequels, reflecting a shift towards more mature and industrialized film production in China [6][7] - The box office performance of sequels shows a mixed trend, with some films exceeding expectations while others fall short, highlighting the importance of quality and audience reception in determining box office success [8]

Group 1 - The National Day film market will feature 13 new films and 1 re-release, with a diverse range of genres including war history, fantasy, comedy, animation, and crime, indicating a trend towards audience segmentation and personalized consumption [1] - The overall trend for this year's National Day film market suggests that high-quality films will outperform star-studded blockbusters, reflecting a shift in audience preferences towards quality and reputation [1][2] - The competition for box office leadership is expected to be between "The Volunteer Army: Blood and Peace" and "Assassination of the Novelist 2," with the animated film "The Stars of the Three Kingdoms: Part One" also having a chance to compete due to its strong IP [1][3] Group 2 - "The Volunteer Army: Blood and Peace" is the concluding chapter of Chen Kaige's trilogy, focusing on the Korean War's fifth campaign and the subsequent peace negotiations, featuring a dual narrative structure of military and diplomatic battles [2] - "Assassination of the Novelist 2" returns after four years, with a new story that diverges from the original, featuring advanced production techniques and a significant number of visual effects [3] - "The Stars of the Three Kingdoms: Part One" is the first animated film based on the Three Kingdoms IP, aiming for a series development and emphasizing historical accuracy with the involvement of scholar Yi Zhongtian [4] Group 3 - Comedy films are essential for the National Day box office, with a notable increase in family viewing demand, particularly among audiences aged 35 and above [5] - The comedy lineup includes "Panda Plan 2," "Life of a Dog," and "The Proof of Bi Zhengming," each targeting family audiences with unique storylines and humor [5] - The animated film market is also competitive, with titles like "The Stars of the Three Kingdoms: Part One" and "Extreme City" appealing to younger audiences and families [6] Group 4 - "Thunderous" is a crime drama that follows a deaf lawyer involved in a fraud case, utilizing sign language and low-frequency sound effects to enhance the viewing experience for audiences [7]