电影市场低迷

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“小档期”暗藏大较量!端午档8部新片扎堆《碟中谍8》领跑,引燃暑期档前哨战
Hua Xia Shi Bao· 2025-05-28 08:49
华夏时报(www.chinatimes.net.cn)记者 于玉金 北京报道 今年的电影端午档比往年来得稍早一些,由于处于5月底6月初涵盖了六一儿童节,又衔接暑期档,让这个为期仅 三天的小档期的表现具有某种特殊意义。 影片《哆啦A梦:大雄的绘画奇遇记》排在预售票房第三位,预售票房仅超过150万元,排在第四位与第八位的电 影预售票则不足100万元。 猫眼娱乐市场分析师赖力在接受《华夏时报》记者采访时表示,整体来看,目前端午档已定档的影片数量不多, 具备一定体量的影片包括《时间之子》和《碟中谍8》,以及5月31日上映的《私家侦探》《哆啦A梦:大雄的绘 画奇遇记》等。其中,《碟中谍8》是好莱坞视效IP大片"碟中谍"系列的终章,体量相对较大,目前的网络热度表 现也不错,不出意外应该会是今年端午档的种子选手。 "今年端午档中间还覆盖了一个六一档,在双档期的联合加持下,几部动画片或许也会有不错的市场表现。"赖力 补充说道。 猫眼专业版显示,截至5月28日10时,端午档8部新片的预售票房(含点映)已经突破2500万元,《碟中谍8:最终 清算》(下称"《碟中谍8》")与《时间之子》两部影片纷纷突破千万元关口,位于前两位,排在 ...
观众流失近2000万,五一档发生了什么?
虎嗅APP· 2025-05-06 14:08
Core Viewpoint - The Chinese film market experienced a significant decline during the May Day holiday, with total box office revenue of 730 million yuan, a decrease of 52% compared to the same period last year [3][6][21]. Box Office Performance - The total box office for the May Day holiday was 730 million yuan, with 18.62 million tickets sold, representing a loss of 1.919 million viewers compared to last year [6][7]. - The top films during this period included "Dumpling Queen" with 180 million yuan and "Hunting Gold" with 130 million yuan, indicating a lack of blockbuster hits [4][9]. - The average ticket price was 39.6 yuan, which is considered low for entertainment activities, raising questions about audience attendance [5][6]. Market Analysis - The current box office performance has returned to levels seen in 2017, despite an increase in the number of cinemas from 9,319 in 2017 to 12,913 in 2025, leading to a more severe decline in revenue per cinema [8][21]. - The absence of major commercial blockbusters during the May Day holiday is a critical factor in the poor box office performance, as previous years featured strong films that could stabilize the market [21][22]. Distribution and Competition - The May Day holiday saw 10 new films released, which created a crowded market environment, making it difficult for individual films to gain traction [11][21]. - The lack of star power and high-profile films contributed to low pre-sales, with total pre-sales for this year's May Day holiday just over 10 million yuan, compared to over 30 million yuan for a leading film last year [18][19]. Industry Challenges - The film industry is facing challenges from diversified entertainment options such as travel, gaming, and short videos, which are drawing audiences away from cinemas [23]. - The upcoming summer season is critical for the industry, as the success of the box office will depend on the release of more commercial films [24].
观众流失近2000万!五一档发生了什么?
创业邦· 2025-05-06 03:41
Core Viewpoint - The film market in China experienced a significant decline during the May Day holiday, with total box office revenue dropping to 730 million yuan, a 52% decrease compared to the same period last year [4][10]. Box Office Performance - The total box office for the May Day holiday was 730 million yuan, with 18.62 million tickets sold, marking a loss of 7.9 billion yuan in revenue and 1.919 million fewer viewers compared to the previous year [10][11]. - The top films during this period included "Dumpling Queen" with 180 million yuan, and "Hunting Gold" with 130 million yuan, both of which were the only films to surpass 100 million yuan in box office [12][18]. Audience Behavior - Despite the low box office, 18.62 million tickets were sold, indicating that audiences are still purchasing tickets but may be selective about what to watch [6][10]. - The average ticket price was 39.6 yuan, which is considered low compared to other entertainment options, raising questions about why audiences are not flocking to theaters [7][10]. Market Analysis - The lack of blockbuster films during the May Day holiday contributed to the poor box office performance, with no major commercial hits to anchor the market [35][41]. - The film market is facing challenges due to a crowded release schedule, with ten new films competing for attention, leading to a dilution of audience interest [35][41]. Industry Insights - The film industry is experiencing a shift in audience preferences, with more people opting for alternative entertainment options such as travel, gaming, and short videos, which are diverting potential viewers away from cinemas [41]. - The upcoming summer season is critical for the film industry, as the success of the box office during this period will significantly impact the overall annual revenue [41].